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Retail Media Infrastructure vs. Retail Media Network: What’s the Difference?
Retail Media 101
Learn the difference between a retail media network and retail media infrastructure—and why the technology behind the network determines how well it scales.
September 18, 2026
Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video
New Feature
Discover Topsort Universal Ads, a new offsite channel that enables vendors to launch video campaigns across CTV, streaming, and digital inventory with a unified workflow.
September 16, 2026
How a Classified Marketplace, a Collectible Marketplace, and a Retail Marketplace, all scale Commerce Media with Topsort
Industry Insights
The world’s marketplaces do not all work the same way. Their monetization infrastructure should not either.
September 10, 2026
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OpenAI Ads ya está disponible en Topsort
New Feature
September 8, 2026
A Smarter, More Self-Service Marketplace Admin
New Feature
Discover the latest updates to the Topsort marketplace admin, including a refreshed interface, the new Catalog Health feature, and AI-powered Data Genie analytics.
September 4, 2026
What’s New at Topsort: In-Store Planning, Offsite Geotargeting, and Easier Ad Reporting
New Feature
Explore Topsort’s latest product updates, including In-Store campaign forecasting, scalable Offsite geotargeting, and Render Events for more accurate ad reporting
August 31, 2026
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What Is Retail Media Infrastructure? The Complete Guide for Retailers and Marketplaces
Retail Media 101
Learn what retail media infrastructure is, how it works, what it includes, and how it differs from retail media networks, ad servers, DSPs, and other technologies.
August 27, 2026
Build vs Buy: The True Five-Year Cost of Retail Media Infrastructure
Retail Media 101
Compare the true five-year cost of building vs buying retail media infrastructure, including engineering, maintenance, operations, opportunity cost, and execution risk.
August 18, 2026
Preserve the Business, Modernize the Stack: What We Learned From 15+ Retail Media Migrations
Retail Media 101
Learn six lessons from 15+ retail media platform migrations, including campaign continuity, historical data, validation, rollback, and controlled cutover.
August 13, 2026
When Commerce Media Outgrows Its Infrastructure, Staying Becomes Riskier Than Switching
Industry Insight
Discover why staying on outdated commerce media infrastructure can be riskier than migrating. Learn to identify the hidden costs of outgrowing your platform and how to plan a strategic, low-risk transition.
August 6, 2026
What Is Commerce Media? How It Works and Why It Matters
Retail Media 101
Commerce media uses commerce data to reach shoppers across onsite, offsite, and in-store channels. Learn how it works and how it differs from retail media.
August 5, 2026
Why Do Marketplace Operators Need to Think Like Ad-Tech Engineers?
Retail Media 01
Why have retail media operations become so technical? Learn how fragmented tools shift complexity to operators and what better infrastructure should do.
July 31, 2026
The Intelligence Behind Every Sponsored Placement
Industry Insights
How do retail media platforms decide which ad wins? Autobidding systems predict CTR, CVR and expected order value to estimate what every placement is worth.
July 24, 2026
Marketplace Monetization: How to Turn Marketplace Traffic Into Ad Revenue
Retail Media 101
Learn how marketplaces can turn high-intent traffic into sustainable ad revenue through sponsored listings, native ads, offsite media, and scalable retail media infrastructure.
July 22, 2026
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Inside Modern Commerce #1 - Why ROAS Is a Constraint, Not the Goal
Industry Insights
July 16, 2026
AI in Ecommerce: How Commerce AI Is Changing Retail Media
Retail Media 101
AI in ecommerce is moving beyond recommendations. Learn how Commerce AI connects product discovery, retail media, agentic commerce, and monetization.
July 16, 2026
Retail Media Was Built Around Search. Commerce Won't Be.
Retail Media 101
July 10, 2026
What Is Commerce AI? Retail Media’s Next Operating Layer
Retail Media 101
Learn what Commerce AI means, how it connects retail media, product discovery, automation, and commerce infrastructure, and why it matters now.
July 10, 2026
Agentic AI and Retail Media: How AI Shopping Assistants Will Change Product Discovery
Retail Meda 101
Learn how agentic AI and AI shopping assistants could change retail media, product discovery, sponsored listings, measurement, and commerce media infrastructure.
July 6, 2026
In-Store Retail Media: How Retailers Can Monetize and Measure Physical Stores
Retail Media 101
Learn what in-store retail media is, how retailers monetize physical stores, and how to measure campaigns across digital screens, shelves, and omnichannel sales.
July 6, 2026
Lessons from Latin America Retailers: The Retail Media Playbook the Rest of the World Will Need
Industry Insight
Scaling a Retail Media Network? Discover why the Latin American "hard mode" experience is the perfect blueprint for global success, covering infrastructure, AI-native monetization, and operational scale.
June 30, 2026
Is Retail Media Finally Becoming an Open Ecosystem?
Industry Insight
Retail media is fragmenting, but the tide is turning. Learn why open ecosystems, not closed systems, are the key to unlocking true revenue growth and market competition.
June 26, 2026
Retail Media Auctions: How Sponsored Products Are Ranked and Priced
Retail Media
Learn how retail media auctions work, how sponsored products are ranked and priced, and why relevance, bids, budgets, and measurement all matter.
June 26, 2026
Onsite vs Offsite Retail Media: What’s the Difference and When to Use Each?
Retail media
Learn the difference between onsite and offsite retail media, when to use each format, and how retailers can connect campaigns to measurement and sales.
June 26, 2026
Retail Media Reporting Dashboard: What Brands Actually Need to See
Retail Media 101
Learn what metrics a retail media reporting dashboard should include, from ROAS and attributed sales to incrementality, product-level reporting, and brand ROI.
June 19, 2026
Marketplace Advertising Platform: How Marketplaces Can Monetize Search and Product Discovery
Retail Media 101
Learn how marketplace advertising platforms help marketplaces monetize search, product discovery, sponsored listings, attribution, and seller campaigns.
June 19, 2026
Retail Media Ad Server: What It Is and Why Commerce Platforms Need One
Retail Media 101
Learn what a retail media ad server is, how it works, and why commerce platforms need commerce-native ad serving, auctions, attribution, and reporting.
June 19, 2026
Why Most Retail Media Programs Stall at $10–20M
Industry Insight
etail media programs often stall between $10M–$20M. Discover why manual workflows and limited demand expansion create a growth ceiling—and how to fix your infrastructure.
June 19, 2026
Build vs Buy Retail Media Platform: Which Path Is Right for Retailers and Marketplaces?
Retail Media 101
Should you build or buy retail media technology? Learn the tradeoffs between in-house infrastructure and partnering with a retail media platform.
June 18, 2026
AI in Retail Media: How AI Is Changing Ad Serving, Optimization, and Measurement
Retail Media 101
Learn how AI is changing retail media, from ad serving and campaign optimization to measurement, reporting, and shopper relevance.
June 18, 2026
How Topsort Built AI Insights: Agentic AI for Retail Media Analytics
Product Deep Dive
Go behind the scenes of Topsort's AI Insights. Learn how our autonomous AI agent uses structured data and frontier models to provide trustworthy, actionable retail media analytics.
June 17, 2026
Presentamos Insights: analítica impulsada por AI para detectar problemas antes de que impacten el crecimiento
New Feature
June 16, 2026
Retail Media Measurement in 2026: What Metrics Actually Matter?
Retail Media 101
Learn which retail media measurement metrics matter in 2026, from ROAS and attribution to incrementality, closed-loop reporting, new-to-brand customers, basket impact, and omnichannel ROI.
June 12, 2026
Serie CTO 4 - Por qué los problemas de Retail Media son nativos del comercio, no problemas de publishers
Point of View
etail media isn’t a media business—it’s commerce. Publisher ad servers optimize for attention, but retail media requires commerce-native infrastructure to manage inventory, dynamic pricing, and marketplace health. Learn why the next decade of retail media depends on commerce ad engines.
June 11, 2026
How to Prove Retail Media ROI to Brands
Retail Media 101
Learn how retailers and marketplaces can prove retail media ROI to brands with closed-loop attribution, incrementality, transparent reporting, and commerce outcomes.
June 8, 2026
Entiende mejor el rendimiento: la nueva experiencia de Analytics ya está aquí
New Feature
Topsort's new Analytics Reports page delivers faster performance insights with richer visualizations, period-over-period comparisons, and enhanced vendor filtering.
June 8, 2026
Retail Media Attribution Models Explained: Click, View, SKU, Basket, and Incrementality
Retail Media 101
Learn the most important retail media attribution models, including click-through, view-through, SKU-level, basket-level, halo attribution, and incrementality.
June 5, 2026
Closed-Loop Attribution for Retail Media: How to Connect Ads to Sales
Retail Media 101
Learn what closed-loop attribution means in retail media, how it connects ad exposure to purchases, and why it matters for advertisers and media networks.
June 5, 2026
ROAS vs Incrementality in Retail Media: What Advertisers Really Need to Measure
Retail Media 101
Learn the difference between ROAS and incrementality in retail media, why ROAS alone can be misleading, and how advertisers measure true campaign impact.
June 1, 2026
Retail Media Incrementality: How to Measure True Ad Impact
Retail Media 101
Learn what retail media incrementality is, why ROAS is not enough, and how retailers and marketplaces can prove true ad impact with transparent measurement.
June 1, 2026
El éxodo de retail media ya comenzó y no se está desacelerando
Industry Insight
May 26, 2026
Serie CTO 3: Por qué retail media necesita un ad engine, no solo un ad server
Point of View
May 21, 2026
Introducing TikTok Offsite Ads: Extend Your Marketplace Ads Beyond Onsite With TikTok
New Feature
Launch TikTok Offsite Ads in Topsort. Marketplaces and vendors can now create TikTok campaigns using their existing catalog, workflows, and reporting for unified retail media management across onsite and social channels.
May 15, 2026
Ad Server for Retail Media | Commerce-Native Ad Serving Infrastructure
Retail Media 101
Learn how a retail media ad server works, why generic ad servers fall short, and what commerce teams need—from auctions to sponsored products and attribution.
May 13, 2026
Best Ad Server Software for Marketplaces (2026): What to Compare Before You Choose
What to look for in ad server software for marketplaces: sponsored listings, auction depth, seller eligibility, purchase attribution, AI optimization, and operator controls.
May 8, 2026
Best Ad Server for Sponsored Display in Retail Media (2026)
What to look for in an ad server for sponsored display: commerce context, placement rules, auction flexibility, attribution tied to purchases, and AI optimization across retail media surfaces.
May 8, 2026
Ad Server for the AI Era: Why Static Slot Logic No Longer Works
The AI era demands more than static ad slots. Learn what an AI-era ad server must do across sponsored products, dynamic surfaces, agents, and omnichannel commerce journeys.
May 8, 2026
Topsort vs VTEX: Commerce Platform vs Retail Media Infrastructure
Compare Topsort and VTEX for retail media. See why VTEX customers add Topsort as a dedicated monetization layer for sponsored listings, auctions, AI optimization, and purchase attribution.
May 8, 2026
Topsort vs Zitcha: Infrastructure vs Operations, and When You Need Both
Compare Topsort and Zitcha for retail media. See how commerce-native auction infrastructure and AI optimization differ from a campaign management and brand-retailer collaboration platform.
May 8, 2026
Topsort vs Pentaleap: Which Retail Media Infrastructure Scales With Your Program?
Compare Topsort and Pentaleap for retail media infrastructure, sponsored products, auction depth, API integration, AI optimization, and multi-format expansion.
May 8, 2026
Topsort vs CitrusAd: Which Retail Media Infrastructure Fits Where You Are Going?
Compare Topsort and CitrusAd for retail media. See how commerce-native auction infrastructure, API control, AI optimization, and multi-format expansion differ from a managed sponsored products platform.
May 8, 2026
Topsort vs Criteo: Infrastructure Control vs Commerce Media Network
Compare Topsort and Criteo for retail media. See how commerce-native auction infrastructure, sponsored products, API control, and AI optimization differ from a managed commerce media network.
May 8, 2026
The Kevel Alternative Built for Retail Media
Looking for a Kevel alternative? Topsort offers commerce-native retail media infrastructure with ad server APIs, auctions, sponsored listings, measurement, and AI optimization.
May 8, 2026
Topsort vs Kevel: Which Ad Serving Infrastructure Is Built for Modern Retail Media?
Compare Topsort and Kevel for retail media, marketplace ad serving, sponsored listings, auctions, APIs, optimization, and enterprise commerce monetization.
May 8, 2026
How to Migrate From a Legacy Ad Server to Topsort
Planning a retail media migration? This guide covers how to move from a legacy or generic ad server to Topsort — including what to audit, how to phase the rollout, and how to protect reporting and billing continuity throughout.
May 8, 2026
Ad Server for Sponsored Listings and Sponsored Products
Sponsored listings need more than a generic ad server. Learn what commerce-native ad serving infrastructure does differently — and why it matters for auctions, relevance, attribution, and marketplace quality.
May 8, 2026
Best Retail Media Platforms for Commerce Operators: What to Compare Before You Choose
Looking to build or scale your own retail media program? Compare the best retail media platforms for retailers, marketplaces, and delivery apps — what to look for in auctions, sponsored products, APIs, attribution, and AI optimization.
May 8, 2026
Retail Media está migrando de herramientas a infraestructura
Point of View
May 6, 2026
Ad Server vs Retail Media Platform: What Commerce Teams Should Know | Topsort
Retail Media 101
An ad server and a retail media platform are not the same thing. Understanding the difference helps commerce teams make better infrastructure decisions and avoid costly gaps when launching or scaling retail media.
May 5, 2026
Google Ad Manager Alternative for Retail Media | Topsort
Retail Media 101
Google Ad Manager was built for publishers, not commerce. If you're running sponsored listings, marketplace auctions, or purchase attribution, here's what to look for in a retail media alternative and how Topsort compares.
May 5, 2026
Ad Server API for Retail Media and Marketplaces | Topsort
Retail Media 101
Topsort's ad server API lets marketplaces and retailers run real-time auctions, return sponsored listings, track attribution events, and launch retail media infrastructure in weeks — not months.
May 5, 2026
Marketplace Ad Server | Monetization Infrastructure for Commerce Platforms
Retail Media 101
A marketplace ad server helps monetize search, category, and discovery surfaces with sponsored products, auctions, APIs, reporting, and AI optimization.
May 5, 2026
What Is Travel Media? The Next Frontier of Retail Media and Commerce Media
New Partnership
Travel media brings retail media into airports and transit, reaching high intent global shoppers across physical and digital journeys.
May 4, 2026
Presentamos In-Store Ads: escala los ingresos de pantallas digitales con self-service
New Feature
Lance y gestione campañas de pantalla digital en la tienda con el mismo flujo de trabajo de autoservicio que los medios in situ: configuración más rápida, informes unificados y sin necesidad de herramientas adicionales.
April 29, 2026
Why Generic Ad Servers Fail in Retail Marketplaces
Point of View
Generic ad servers were built for publisher inventory, not retail marketplaces. Learn why commerce ad serving requires auctions, relevance, inventory control, pacing, and measurement.
April 24, 2026
Topsort Ad Server API Integration for Marketplaces
Product Deep Dive
Launch marketplace ad auctions and inventory monetization quickly with Topsort’s Ad Server API. Build sponsored listings, onsite display, pacing, reporting, and retail media infrastructure.
April 24, 2026
Best Ad Server Software for Large Retail Marketplaces: What to Compare Before You Choose
Retail Media 101
Compare ad server software for large retail marketplaces. Learn why commerce ad serving requires auctions, relevance, pacing, measurement, and marketplace-grade infrastructure.
April 24, 2026
Serie CTO 1: Retail Media en mercados volátiles: por qué los floors estáticos fallan
April 14, 2026
Topsort + Google Ad Manager: Access More Advertiser Demand
April 8, 2026
Introducing Audience Builder: Take Control of Audience Strategy Without Engineering
April 1, 2026
Everyone Says They Have AI. How Do You Know If It's Real?
March 20, 2026
Launch Retail Media Campaigns in Seconds with Tomi, Topsort’s AI Agent for Ad Operations
March 16, 2026
Fill Every Slot, Capture Every Dollar: Introducing Demand Mediation
March 9, 2026
Ad Servers Were Built for Publishers. Commerce Requires Different Infrastructure.
Publisher ad servers optimize impressions. Commerce platforms optimize transactions. Learn why retail media requires a new generation of infrastructure.
March 4, 2026
Devolver la vida a las interfaces B2B
Una mala experiencia de usuario no solo hace perder usuarios. Pierde la confianza. Aquí hay 3 ejemplos de cómo abordamos el diseño de UX en Topsort.
January 16, 2026
Ingeniería para migraciones impecables: el mejor enfoque para una incorporación sin tiempo de inactividad y sin pérdida de datos
La migración de una plataforma de publicidad en vivo de un proveedor a otro es una de las operaciones más importantes que puede emprender un mercado. Es un proceso complejo en el que incluso las pequeñas inconsistencias en los datos pueden tener consecuencias devastadoras.
November 18, 2025
Topsort realiza su primer movimiento de fusiones y adquisiciones, completa la compra de Phuzion Media y nombra director general para el Reino Unido
El innovador de inteligencia artificial en retail media de Silicon Valley realiza su primera adquisición y nombra líder en el Reino Unido
October 14, 2025
¿Tiene problemas con el bajo rendimiento de los anuncios? Las mejores soluciones de monetización de medios minoristas para 2025
Descubra cómo mejorar el rendimiento de los medios minoristas mediante un diseño de subastas optimizado, datos unificados y una sólida gobernanza de la privacidad. Conozca estrategias y herramientas comprobadas para aumentar rápidamente el RPM y el ROAS.
October 8, 2025
Topsort and Skai Partner to Provide Global Brands With Unmatched Retail Media Access
September 23, 2025
Presentamos la atribución por formato de anuncio: una medición más inteligente para cada tipo de anuncio
Los formatos de anuncios tienen diferentes propósitos a lo largo del recorrido del cliente. Los anuncios patrocinados impulsan las compras. Los banners crean conciencia. Los anuncios de vídeo despiertan interés. Sin embargo, hasta ahora, todos los formatos se medían con la misma lógica de atribución, lo que dificultaba ver el verdadero impacto de cada uno de ellos.
July 10, 2025
Solución de problemas con la API del servidor de anuncios
Descubra formas eficaces de identificar y resolver problemas comunes en la API de un servidor de anuncios y mejorar la conectividad con los consejos de los expertos de Topsort.
June 26, 2025
Corrija los errores comunes del servidor de anuncios para impulsar los anuncios
Descubra cómo corregir los errores más comunes en una plataforma de servidor de anuncios para mejorar el rendimiento de los anuncios y aumentar los ingresos con la información de los expertos de Topsort.
June 18, 2025
How to Build a Retail Media Network: A Practical Guide for Retailers and Marketplaces
Retail Media 101
Learn how to build a retail media network, from ad formats and auctions to attribution, reporting, brand onboarding, and API-first retail media infrastructure.
Best Ad Server Software for Retail Marketplaces and Commerce Platforms (2026)
Compare the best ad server software for retail media, marketplaces, and commerce platforms. What to look for across auctions, sponsored listings, APIs, attribution, and AI optimization.
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Introducing Sponsored Prompts — The First Agentic Ad Format for Retail Media
New Feature
How Topsort’s Placements AI Integration Simplifies Retail Media Operations
Integration
Serie CTO 2: Pacing en Retail Media: por qué repartir el gasto por igual no es el objetivo
From Ad Servers to Agent Infrastructure: Why MCP Changes Everything
For years, ad servers have been the backbone of digital advertising. They determine which ad shows, where it appears, and how campaigns are delivered. But fundamentally, they have always been execution engines, not decision-makers.
From Ad Servers to Agent Infrastructure: Introducing the Topsort MCP Server
No necesita un CDP para construir un gran negocio de Retail Media
En los Retail Media, las entradas de segmentación más fiables en el momento del lanzamiento suelen ser la intención de búsqueda, el contexto de la categoría y el producto, las señales de comportamiento en el sitio (por ejemplo, las visitas, los artículos que se añaden al carrito o las compras), las restricciones del vendedor y la marca, y las ventanas de retargeting sencillas, cuando la privacidad lo permite.
Cómo funcionaron los medios minoristas en 2025 | Topsort
Descubra cómo funcionan las plataformas de medios minoristas, qué cambió en 2025 y qué diferencia a las redes ganadoras. Abarca las subastas, la atribución, la privacidad, la automatización y las tendencias de crecimiento.
W23 Global, un fondo respaldado por 5 minoristas líderes mundiales, invierte en la infraestructura publicitaria impulsada por inteligencia artificial y la visión programática de Topsort para el futuro del comercio minorista
W23 Global cuenta con el respaldo de Tesco (Reino Unido, ROI, Europa), Ahold Delhaize (EE. UU., Europa, Indonesia), Woolworths Group (Australia, Nueva Zelanda), Empire Company Limited/Sobeys Inc. (Canadá) y Shoprite Group (África). Topsort está estableciendo nuevos estándares globales sobre cómo los minoristas, las marcas y las agencias activan, optimizan y miden los medios minoristas
El futuro de la publicidad en subastas: innovaciones clave
Descubra el futuro de la publicidad en subastas con empresas de Retail media. Explore innovaciones como la publicidad programática, la segmentación contextual y las estrategias impulsadas por la inteligencia artificial para mejorar las ventas en subastas.
Cómo medir el éxito de la publicidad en Retail media | Topsort Insights
Aprenda a medir el éxito en los medios de venta minorista y comercial. Descubre las métricas clave, como el ROAS y la tasa de conversión, y las herramientas de personalización de anuncios que ayudan a los minoristas y las marcas a crecer de forma más inteligente.
Publicidad con IA en Retail Media: guía definitiva
Aproveche el poder de la publicidad basada en inteligencia artificial en los retail media para mejorar la personalización, segmentar los anuncios con precisión y maximizar el ROI. ¡Descubra hoy mismo las estrategias y herramientas clave!
RD Saúde: la red de farmacias más grande de Brasil elige Topsort para transformar el Retail Media
La transformación digital del retail farmacéutico acaba de alcanzar un nuevo capítulo. Topsort, la plataforma líder global en Retail Media, anuncia su nueva alianza estratégica con RD Saúde, el mayor ecosistema de salud de Brasil, que reúne más de 3.000 farmacias en todo el país.
Solucionar las desconexiones entre las campañas en línea y en las tiendas
Descubra cómo una plataforma retail media omnicanal ayuda a cerrar la brecha entre los anuncios digitales y las experiencias en la tienda con mensajería sincronizada y herramientas más inteligentes.
Planificación publicitaria más innovadora para el cuarto trimestre sin las demoras habituales
Evite la ralentización de las compras directas de anuncios esta temporada y descubra cómo una red de retail media le brinda más control, mejores conocimientos y movimientos más rápidos.
Cómo configurar Retail Media que realmente funcionen
Aprenda a crear una plataforma multimedia minorista inteligente y flexible sin complicar demasiado su configuración: solo las herramientas y la estructura que lo ayudarán a escalar rápidamente.
Prevea, haga ofertas y gane: formas más inteligentes de administrar el inventario de otoño
Tome el control de la demanda estacional mediante una infraestructura multimedia minorista conectada con ofertas automáticas y pronósticos en tiempo real para planificar campañas, evitar problemas de existencias y mantener un flujo constante en las tiendas.
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