Sept 29 Connect
An evening inside one of Cambridge’s iconic natural history museums with customers, partners, founders, engineers and industry leaders. The conversations that set up the rest of the week.
Topsort Fall update 2026
Commerce—Evolved
Honest conversations about what happens when AI, media, search and the way companies operate all start converging.
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evolve·expand·explore·
Sept 30 Define
The main day. We open by naming where this is going, then spend the morning arguing about it with people from outside Topsort. In the afternoon we show what we built and why it answers the question.
Oct 01 Build
The technical day. One deep dive into what sits underneath all of it, then you take over: three tracks, small circles, real problems, no slides. Then Boston, on us, in the afternoon.
/Agenda
Not a trade show and not a booth floor. A room of operators, engineers and executives who are building this, arguing about where it goes.
Tuesday, September 29 Connect
- 6:00PM
Welcome Reception
An evening at the Harvard Museum of Natural History
26 Oxford St, Cambridge, MA 02138 - 7:15PM
Welcome toast
Regina Ye, Cofounder and CEO, Topsort
Wednesday, September 30 Define
- 9:00AM
Doors open and breakfast
- 9:30AM
Opening · Livestreamed: How Topsort is evolving
Francisco “Wicha” Larraín, Cofounder and CTO, Topsort
- 10:00AM
Keynote · Livestreamed: Auctions in the AI Era
Constantinos Daskalakis, Avanessians Professor of EECS, MIT (Massachusetts Institute of Technology)
- 11:00AM
Product · Livestreamed: What we built, and what comes next
Two hours of live demos and product announcements: T-Brain, the agents Tomi and Data Genie, and a first look at the agentic retailer copilot.
Opened by Regina Ye, Cofounder and CEO, with the Topsort product and engineering team - 1:00PM
Lunch
The livestream ends here. The afternoon is for the room.
- 2:00PM
Fireside: What it costs a retailer to become a technology company
Juan Diego Valdés, Corporate Marketing, Retail Media and Sustainability Manager, Falabella
Hosted by Maria Taboada, Topsort - 2:30PM
Fireside: The ninety-second funnel
Tanner McFeetors, Associate Director, Retail Media, Skip
Hosted by Amanda Piza, Topsort - 3:00PM
Fireside: Travel media: pricing inventory that expires tonight
Felipe Azadian, Product Manager, Media Sales, Despegar
Hosted by Juliana Gómez, Topsort - 3:30PM
Fireside: Selling ads to people who aren’t shopping
Fabrizio Ajò, Global Head of Advertising and Retail Media, Bolt
Hosted by Marcos Deza, Topsort - 4:00PM
Design Talk: How Topsort’s brand evolved
Francisco Bulnes, Design, Topsort
- 4:30PM
Close
Thursday, October 1 Build
- 9:00AM
Doors open and breakfast
Luggage room open for anyone flying today
- 9:30AM
Builder’s Perspective: How we built universal catalogs: semantic IDs
Francisco “Wicha” Larraín and Catalina Elzo, Topsort
- 10:00AM
Fireside: An agent can’t buy what it can’t describe
Gina Blake, Senior Product Manager, New Revenue Streams, 1stDibs
Hosted by Christine Lu, Topsort - 10:30AM
Talk and Live Demo: Can a TV ad close a sale?
Kalyn Des Jardins, Partnerships Director, Universal Ads
With Joseph Connolly, Sales Engineer, Topsort - 11:00AM
Fireside: Sponsored listings in a searchless world
Hosted by Guilherme Pimenta, Topsort
- 11:30AM
Break
Pick your workshop circle
- 11:45AM
Workshops: Two circles, guests only
Your next ad operator might be an agent
Build vs buy is the wrong question - 12:45PM
What each circle concluded
- 1:00PM
Lunch and close
Airport rides leave from the venue
Who's in the room
Retailers, marketplaces, delivery platforms, travel, fintech and publishers from around the world. Engineering and product leaders who have shipped this, executives deciding whether to, and agencies working out what a searchless ad world means for their clients.
Boston
The main event runs at a venue in Somerville. We will also host a reception at one of Cambridge’s iconic natural history museums. Full travel details go out with your confirmation.
Greetings from Boston, MA
Boston
2026
Mass.
Greetings from Boston,
For those asking when we’d all be in the same room again: it’s happening! Topsort's new event is coming to our Hub in Somerville, Boston on Sept 29 – Oct 1, 2026and we are inside of an old chocolate factory (literally)!
Three days of commerce, retail media, and the people building both.
Expect fewer slides and more conversation. Product in the open, ideas that aren't finished yet, and a long table where merchants, advertisers, and engineers can finally compare notes.
To join: , and let us know you're coming.
P.S. Bring a question you haven't been able to answer. Somebody in the room probably has.
P.S. This is a cute photo of us playing at Standford last year!
Topsort Team
Boston
2026
Mass.
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Want to be part of the program?
If you have a point of view on any of the arguments above, we'd rather hear from you than talk at you. Tell us what you'd argue and we'll come back to you.