Understand how AI shopping agents interact with your catalog, identify unanswered product questions, and connect recorded activity to orders where supported. Manage sponsored offers and agent access from one workspace.
When an agent requests product information, your team needs to understand what it found, what went unanswered, and whether the visit led to a purchase.
A shopper wants an air fryer for two with a dishwasher-safe basket. Your product fits, but the catalog doesn’t say so.
See how the workflow unfolds in our product demo.
01
Find the unanswered question
The agent cannot confirm that the basket is dishwasher safe, and the session ends without a purchase.
02
Approve the missing information
The retailer reviews the question in Catalog Health and approves the correct answer.
03
See what happens next
When the agent asks again, it receives the information it needs. In the demo, the next interaction completes a purchase, with the order linked to the session.
Your catalog, your orders, and your decisions, connected.
Topsort brings agent activity into the same workflow as the product information and commercial controls your team uses to act on it.
Grounded in your catalog
Use questions from agent interactions to identify and address gaps in product information.
Connected to orders
Review recorded visits alongside associated purchases to understand their business outcomes.
Managed by your team
Your team approves product answers, configures offers, and sets access rules for managed connections.
Questions about Agentic Traffic Control Room
What is Agentic Traffic Control Room?
It is a workspace for retailers to monitor and manage external AI shopping agents interacting with their catalog. It brings together recorded agent sessions, catalog information gaps, associated orders, sponsored offers, and connection controls.
Who is it for?
Retailers and marketplaces that want to understand agent-driven shopping and give their commerce, catalog, and retail media teams a way to manage it.
Can I see the shopper’s full conversation with an AI assistant?
The information available depends on the agent connection and what it shares. Supported integrations may provide shopper requests or additional context. Other interactions may show only the catalog query and response.
How does it help improve my catalog?
It surfaces product questions that agents could not answer from your catalog. Your team can review missing details and approve accurate answers for future requests.
How do sponsored offers work?
Brands can fund offers for selected products. Retailers configure the offer and budget, make it available to eligible interactions through supported connections, and track associated results.
Can I control which agents access my catalog?
You can allow or block individual managed connections and apply rules for unverified agents or identified price scrapers. These controls apply to access handled through those connections.
Make agent-led shopping
a channel you can manage.
Understand what agents find, what leads to an order, and what your team can improve next.
