Stay in the know, Stay ahead!
Find exclusive content, news from the industry, research and inspirational success stories from the biggest marketplace and multi-brand retailers in the world. Deep dive in the world of real-time auctions and stay sharp!
Leading Europe ePharmacy, Atida, creates new revenue stream with native ad platform with over 5 million impressions monthly through sponsored listings and banner ads, balancing data privacy regulations.
How Auction-powered Sponsored Listings Grew into a Pillar of Profitability for Amazon
Is It Time to Upgrade Your Advertising Business?
Julián Mayorca
Global Head of Monetization at Rappi
See how the biggest marketplaces, delivery apps, and retailers launched their monetization journeys with Topsort’s APIs
and tools
Keep up with the industry with our original articles about the auctions based advertising, marketplaces, monetization tech, and native media and more!
Wondering how the real-time auctions work? Read articles about the auctions, sponsored listings, and common features of auction-based advertising
A revenue-optimal ranking rule that takesinto account effects on advertiser satisfaction and user experience
Results of a large field experiment on setting reserve prices in auctions for online advertisements.
Does advertising serve as a signal? Evidence from a field experiment in mobile search
For those who really want to get in the world of auctions and game theory! We curated scientific papers and researches that shaped real-time auctions!
Towards Efficient Auctions in an Auto-bidding World
Could auction welfare and revenue be improved in auto-bidding environments?
Budget Pacing for Targeted Online Advertisements at LinkedIn
An experiment on Linkedin Ads to make ads beneficial to advertisers and publishers!
Multiplicative Pacing Equilibria in Auction Markets
Can markets have multiple pacing equilibria with variations in natural objectives?
Autobidding with Constraints
What happens when all advertisers adopt optimal autobidding?
A bid optimizing strategy which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view request granularity
