The Challenge

Founded in the 1970s, La Rebaja is one of Colombia’s most iconic pharmacy and minimarket chains. With presence in more than 198 municipalities across the country, La Rebaja offers accessible, affordable health and household products through physical stores, a mobile app, and an e-commerce site — all in service of its mission to support well-being at every stage of life.

Though La Rebaja had established a strong digital presence, its basic, manual monetization strategy limited its ability to scale in an increasingly competitive retail media landscape. To keep up with growing traffic and brand interest, they needed a partner who could help transform their static setup into an automated, performance-driven engine built for long-term growth.

The Solution:

That’s when La Rebaja turned to Topsort — a partner that could meet all their expectations: fast deployment, operational simplicity, automation, and actionable insights. Topsort’s retail media infrastructure offered exactly the capabilities they needed to evolve beyond a manual setup and build a scalable, modern ad platform.

• Auto-bidding & Sponsored Product: 
  Topsort replaced La Rebaja’s manual pricing with an AI-powered auto-bidding system, enabling real-time, auction-based placements based on relevance and shopper intent. Sponsored products tied to keywords and categories maximized traffic value and boosted ad visibility — turning static banners into high-performing placements.

• Real-time Report:
  Topsort’s real-time reporting dashboard gave La Rebaja’s advertisers instant access to key performance metrics such as impressions, clicks, conversions, and ROAS. This transparency not only improved decision-making but also helped drive stronger engagement and increased investment from brand partners.

• Seamless Integration:
  Topsort’s plug-and-play integration had La Rebaja up and running in under two months — far faster than typical solutions. This rapid deployment lets them quickly activate new brand budgets and prove the value of their retail media channel.

With Topsort, La Rebaja didn’t just upgrade their ad system — they launched a new revenue engine that aligned with their brand values: accessible, data-driven, and built to grow.

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The Result

The impact of the partnership was both immediate and transformative. With a fully automated and easy-to-use ad infrastructure in place, La Rebaja saw a surge in advertiser engagement and campaign activity across its platform. What was once a manual and limited setup became a dynamic performance channel — helping the brand scale its monetization efforts, attract new investment, and solidify its position as a retail media leader in the pharmacy space.

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Moving Forward

With a successful foundation in place, La Rebaja is now focused on scaling and evolving its retail media strategy. As advertiser demand grows and the digital landscape continues to shift, the brand is exploring new ways to expand its offering and deepen engagement. Backed by Topsort’s flexible infrastructure and ongoing support, La Rebaja is well-positioned to lead innovation in pharmacy retail media and continue delivering value to both shoppers and brand partners across Colombia.

Last but not least, Topsort is always here for you! We can help you take your Ad Business to the next level! We're not just a service; we're your dedicated partner, bringing expertise, innovation, and results to meet your goals. 

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Want to start and scale your ad business? Read more about building an ad platform with Topsort or get in touch with us today!