Sponsored Brands is a new standardized ad format that combines your brand logo and product photos with rich creatives to foster brand awareness and product discovery. These ads have a positive impact on brand engagement and your customers' experience.
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Sponsored Brands offer a customizable and interactive showcase that blends e-commerce functionality with experiential shopping. These eye-catching ads are placed strategically across the purchasing journey to nurture your customer relationships and drive traffic to your desired destination.
By serving as a mid-funnel solution, these ads effectively bridge the gap between traditional Sponsored Listings and Banner Ads. You can enhance branding while showcasing your products at a critical point in their purchasing journey.
Sponsored Brands ads are placed prominently alongside, atop or within shopping results on both desktop and mobile platforms, including product detail pages (PDP).
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Confidentiality, loyal to tMarketplaces can offer premium placement opportunities to advertisershe mission, integrity. Be a good person.
Marketplaces can provide a platform that offers advertisers highly valuable brand exposure opportunities.
Advertisers gain flexibility to create campaigns uniquely tailored to their brands and products
Self-service brands receive highly sophisticated tools to elevate their brand visibility and engagement so they can be competitive in the retail media landscape
To create a Sponsored Brands campaign, marketplace administrators must first establish a placement within the marketplace and set its configuration details. Once the placement is set up, advertisers can create Sponsored Brands campaigns by following a simple step-by-step process:
Upload a Logo
Design a Creative
Craft a Compelling Headline
Select Featured Products
Choose a Bidless™ Strategy
Set Budget and Launch
* Sponsored Brands campaigns can be initiated through the Sponsored Brands API endpoint, enabling seamless integration and automation.