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Francisco came from Chile to Stanford for an MBA. He took a marketplace design class with Michael and kept in touch for years after. Regina is a Gen-Z entrerpreneur / computer science student that started a DTC brand in school and ended up selling most of the products through retail and Facebook ads. Advertising was the signle most hard problem she faced during scaling her first business.
Through random chances of life and its events - the three met, first just virtually as it was in the midst of covid. Regina being a former small vendor with need for diverse advertising tools, Francisco an engineer that builds systems at scale, and Michael the brilliant economist with faith in simple product designs - decided to start a company together.
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Regina Ye
Co-founder and CEO
Regina, is a Gen-Z entrepreneur and former small vendor. In college, she founded the beauty ecommerce brand, Zirui, and spent many tireless nights trying to understand Facebook and Amazon Ads. Today, her sights are set on demystifying the advertising industry for all.
“It’s about keeping the product simple and with warmth.”
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Francisco Larrain
Co-founder and CTO
Francisco, a son of a single mom who grew up Jewish in a Catholic society in Chile and found engineering a safe heaven and also a fun game to obsess with. He is the first Chilean entrepreneur to exit a startup to silicon Valley. Formerly a hedge fund analyst, he led engineering at Groupon for 5 years to build out its merchant system. He was a venture investor and now spends all of his time thinking about Topsort’s engineering puzzles.
“Technology makes a difference.”
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Michael Ostrovsky
Co-founder and Chief Scientist
Mike, is a professor at Stanford Graduate School of Business and a world-renowned economist on auction theory, game theory, and marketplace design. Over the past 2 decades he’s worked with the best names in adtech, from Yahoo to Google, to Linkedin and Pinterest and he believes firmly in the power of simplification and how auction-based advertising can work in much simpler and long-tail marketplaces.
“It takes two engaged players to create an auction.”
Just like our customers
We are global and consistent.
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Empathy of Small Vendor, Baked in from Day One
Our dream of building a clean, effective, and simple to use ad alternative did not start with Topsort, but started within a college dorm room, as a small merchant’s struggle to learn direct-to-consumer paid ads, and also selling to B2B marketplaces as well as retailers.
What if ads just work without you losing a lot of hair and sleep over it? It’s the question we’ve strived to answer ever since.
