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Insights by Experts

Explore how leading retailers are transforming with AI-driven ad infrastructure, clean data, and auction-based strategies. Our expert-written case studies and technical insights reveal the systems powering modern retail media success.

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Insights by Experts
June 20, 2025

Data Collaboration: The Key to Unlocking First-Party Data in Retail Media

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Insights by Experts
June 20, 2025
Data Collaboration: The Key to Unlocking First-Party Data in Retail Media
As the advertising industry undergoes major changes—particularly the gradual elimination of third-party cookies and other broad tracking tools—the ability to activate first-party data has become essential for advertisers. According to the 2024 Latin America Marketing and Retail Media Trends Survey by eMarketer, 87% of media buyers in Latin America consider first-party data very important when deciding which retail media networks to invest in. In Brazil, that number rises to 90%.
Insights by Experts
January 29, 2025
Thaissa Gentil de Albuquerque Sa
Thaíssa Gentil é Head of Sales da LiveRamp Brasil. Com mais de 14 anos de experiência em monetização de dados, publicidade digital e no varejo, a executiva tem a missão de ativar o ecossistema de publicidade em todas as suas vertentes, com foco na colaboração de dados e commerce media, desenvolvendo o negócio LiveRamp no Brasil e na América Latina. Antes de ingressar na LiveRamp, Thaissa atuou no Rappi, na Johnson & Johnson e na Kimberly-Clark, entre outras empresas.
Insights by Experts
January 28, 2025
Janaina Ferreira Machado
Janaina Machado is an economist from Fundação Getulio Vargas (FGV Rio) with an MBA in Management from Pontifícia Universidade Católica (PUC Rio). She currently leads the Insights department at Rappi. With extensive experience in financial consulting (Accenture), commercial management (Americanas), and merchandising (Shopee), Janaina blends strategic vision with hands-on execution across diverse industries.
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