The digital transformation of pharmaceutical retail has just reached a new milestone. Topsort, the global leader in Retail Media technology, announces its latest strategic partnership with RD Saúde, Brazil’s largest health ecosystem, bringing together more than 3,000 pharmacies across Brazil.
With Topsort’s technology now integrated into its ecosystem, RD Saúde will leverage artificial intelligence and real-time data to enhance the performance of its digital advertising campaigns. The partnership marks a significant step forward in how brands and consumers connect within the health and wellness sector, a market increasingly driven by data and personalized experiences.
AI, automation, and personalization at scale
This collaboration will enable RD Saúde to develop smarter and more personalized campaigns, improving the consumer journey across its network. With Topsort’s support, the company will be able to analyze real-time insights, dynamically adjust its strategies, and maximize the return on media investments.
“Our partnership with RD Saúde goes beyond accelerating the future of retail. It’s the realization of the power of AI and Retail Media strategies across more than 3,000 pharmacies in the network, directly benefiting from the combination of technology, insights, and personalization at a national scale,” says Francisco Larraín, CEO of Topsort.
According to Larraín, the agreement also reinforces Topsort’s mission to democratize access to Retail Media technology and expand its application into new ecosystems. “Our goal is to ensure that every retailer, from a regional supermarket to a global marketplace, can run AI-powered campaigns that scale and grow alongside their business,” he adds.
A new benchmark for Retail Media in health
RD Saúde has a history defined by innovation and care. Born from the 2011 merger between Raia and Drogasil, the company has evolved far beyond pharmaceutical retail to become an integrated health and wellness ecosystem, offering B2B solutions and digital platforms that reach millions of Brazilians.
Among its initiatives is Impulso, the company’s Retail Media platform, which connects brands and consumers through more relevant and personalized journeys. With Topsort, Impulso now takes a major step into the future, combining technology, purpose, and impact to elevate brand activations and strengthen the entire health ecosystem in Brazil.
Global reach, local impact
Present in more than 40 countries, Topsort drives a Gross Merchandise Value (GMV) of over US$ 100 billion across Latin America, empowering retailers and marketplaces to monetize their digital assets efficiently and transparently.to monetize their digital assets with efficiency and transparency.
The partnership with RD Saúde represents Topsort’s expansion into new strategic verticals in Brazil and reinforces the company’s commitment to building a smarter, more ethical, and results-driven Retail Media ecosystem that benefits both brands and consumers.
“With Topsort, RD Saúde will be able to create more customized consumer journeys, strengthen its health ecosystem, and expand the impact of its advertising initiatives. It’s a major step forward for the future of pharmaceutical retail in Brazil,” concludes Larraín.
Through this partnership, Topsort and RD Saúde pave the way for a new era of Retail Media in health: smarter, more connected, and centered on people.