Wolf & Badger
Wolf & Badger Empowers 800+ Independent Brands via Retail Media
Total attributed revenue
£1.3M
Apparel & Fashion
EMEA
Case Study
Hershey’s
Hershey’s CPG Sales Soar via Topsort Ad Network
de geração de receita com ads
+80%
CPG
Latin America
Case Study
Concha y Toro
Concha y Toro, Chilean Wine Giant, Achieves 10.3x ROAS
ROAS
10,3x
Alcohol & Beverage
Latin America
Case Study
Despegar
Despegar Engages 30M Travelers via Sponsored Listings
Customers with personalized experiences
30M+
Travel
Latin America
Case Study
La Rebaja
La Rebaja Pharmacy Rockets Ad Revenue 137%
Revenue over forecast
+137%
Health & Pharmacy
Latin America
Case Study
Poshmark
Poshmark Powers 40% Ad Gains for Fashion Sellers
Sellers
+1000
Apparel & Fashion
North America
Case Study
Daki
Daki, Delivery App, scales ad spend with sponsored listings
Active Sellers
+100
Food & Grocery
Latin America
Case Study
Babytuto
Babytuto drives 0.5% GMV from sponsored listings in 6 months
Return on Ad Spend for Vendors
30x
General Merchandise
Latin America
Case Study
Glovo
Glovo Monetizes Delivery Media with Topsort's Flexible APIs
Active vendors
20.000+
Food & Grocery
EMEA
Case Study
Atida
Atida Pharmacy Surpasses $2M Ad Revenue with Auctions
sales on ads
+$2.6 M
Health & Pharmacy
EMEA
Case Study
Why Generic Ad Servers Fail in Retail Marketplaces
Point of View
Generic ad servers weren't built for retail. Learn why marketplaces need auctions, relevance, inventory control, and pacing.
April 24, 2026
Topsort Ad Server API Integration for Marketplaces
Product Deep Dive
Launch marketplace ad auctions quickly with Topsort's Ad Server API. Build sponsored listings, display, pacing, and reporting.
April 24, 2026
Best Ad Server Software for Retail Marketplaces
Retail Media 101
Compare ad server software for retail marketplaces. Learn why commerce requires auctions, relevance, pacing, and measurement.
April 24, 2026
.png)
Sponsored Prompts: The First Agentic Ad Format
New Feature
Meet Sponsored Prompts — the first agentic ad format for retail media, enabling AI-driven product discovery through natural conversation.
Topsort Placements AI Simplifies Retail Media Ops
Integration
See how Topsort's Placements AI automates ad slot configuration, reducing setup time and boosting performance for retail media teams.
CTO Series 2: Retail Media Pacing: Why “Even Spend” Is the Wrong Goal
Point of View
Even budget pacing sounds logical but hurts performance. Explore why smarter pacing algorithms deliver better retail media outcomes.
CTO Series: Why Static Floors Break in Volatile Markets
Point of View
Static price floors fail when markets shift. Learn why dynamic floor pricing is essential for retail media revenue in volatile conditions.
April 14, 2026
Topsort + Google Ad Manager: Access More Advertiser Demand
Integration
Topsort integrates with Google Ad Manager to unlock programmatic demand, helping retailers fill more ad inventory and grow revenue.
April 8, 2026
Topsort and Skai Partner for Global Retail Media Access
New Partnership
Topsort and Skai partner to connect global brands with retail media networks, offering unified campaign management and performance insights.
September 23, 2025
Audience Builder: Control Strategy Without Engineering
New Feature
Build and manage custom audience segments without engineering resources. Topsort's Audience Builder puts targeting control in your hands.
April 1, 2026
From Ad Servers to Agent Infrastructure: Why MCP Changes Everything
Point of View
Ad servers have been advertising's backbone for years. Learn why MCP-based agent infrastructure is the next evolution for retail media.
Introducing the Topsort MCP Server for Ad Infrastructure
New Feature
Discover how Topsort's MCP Server transforms ad infrastructure with agent-ready analytics, enabling faster insights and smarter campaign decisions.
Everyone Says They Have AI. How Do You Know If It's Real?
Point of View
Cut through AI hype in retail media. Learn how to evaluate whether a platform's AI claims translate into real performance gains.
March 20, 2026
Meet Tomi: Topsort's AI Agent for Ad Operations
New Feature
Launch retail media campaigns in seconds with Tomi, Topsort's AI agent that automates ad setup, targeting, and optimization.
March 16, 2026
Fill Every Slot, Capture Every Dollar: Introducing Demand Mediation
New Feature
Topsort's Demand Mediation fills unsold ad slots by routing inventory to secondary demand sources, maximizing revenue per impression.
March 9, 2026
Ad Servers Were Built for Publishers, Not Commerce
Point of View
Publisher ad servers optimize impressions. Commerce platforms optimize transactions. Learn why retail media requires a new generation of infrastructure.
March 4, 2026
You Don’t Need a CDP to Build a Great Retail Media Business
Point of View
You don't need a CDP to start. Search intent, product context, and behavioral signals are the most reliable retail media targeting inputs.
Building Life Back Into B2B Interfaces
Point of View
Bad UX doesn't just lose users. It loses trust. Here are 3 examples of how we approach UX design at Topsort.
January 16, 2026
How Retail Media Operated in 2025 | Topsort
Industry Insight
How retail media platforms work in 2025 — auctions, attribution, privacy, automation, and trends that separate winning networks.
W23 Global Invests in Topsort's AI Ad Infrastructure
Company News
W23 Global, backed by Tesco, Ahold Delhaize, and Woolworths, invests in Topsort's AI-powered retail media ad infrastructure.
Future of Auction Advertising: Key Innovations
Industry Insight
Discover the future of auction advertising with innovations in programmatic, contextual targeting, and AI-driven retail media strategies.
Flawless Migrations: Topsort's Zero-Downtime Onboarding
Product Deep Dive
Learn Topsort's approach to zero-downtime, zero-data-loss ad platform migrations for marketplaces switching providers.
Measuring Success in Retail Media Advertising | Topsort Insights
Best Practices
Measure retail media success with key metrics like ROAS and conversion rate. Explore tools that help retailers and brands grow smarter.
AI Advertising in Retail Media: Ultimate Guide
Retail Media 101
Unlock AI advertising in retail media to enhance personalization, target ads precisely, and maximize ROI with proven strategies and tools.
RD Saúde Partners with Topsort to Transform Retail Media
New Partnership
Brazil's largest pharmacy network RD Saúde partners with Topsort to launch a transformative retail media program across its digital channels.
Fixing Disconnects Between Online and In-Store Campaigns
Best Practices
Learn how an omnichannel retail media platform helps close the gap between digital ads and in-store experiences with synced messaging and smarter tools.
More innovative Ad Planning for Q4 Without the Usual Delays
Best Practices
Skip the slowdowns of direct ad buys this season and see how a retail media network gives you more control, better insights, and faster moves.
Topsort Acquires Phuzion Media, Appoints UK GM
Company News
Silicon Valley AI innovator in retail media makes first acquisition and appoints UK Lead
October 14, 2025
How to Set Up Retail Media That Actually Works
Best Practices
Learn how to build a smart, flexible retail media platform without overcomplicating your setup—just the tools and structure that help you scale fast.
Low Ad Yield? Top Retail Media Monetization for 2025
Best Practices
Boost retail media yield with optimized auctions, unified data, and privacy governance. Proven strategies to improve RPM and ROAS.
October 8, 2025
Forecast, Bid, Win: Smarter Ways to Manage Fall Inventory
Best Practices
Manage seasonal demand with real-time autobidding and forecasting to plan campaigns, avoid stock issues, and drive store flow.
Smarter Omnichannel Retail Media: Powering Fall Campaign Success
Best Practices
Power your fall campaigns with smarter omnichannel retail media strategies that bridge online and in-store shopping experiences.
2025’s Essential AI Advertising Platforms for Retail Success | Topsort
Retail Media 101
Compare top 2025 AI ad platforms — Topsort, Amazon, Google — on privacy-first design, auto-bidding, and modular retail infrastructure.
Optimize Retail Media with Topsort's AI Tools
Best Practices
Topsort's AI infrastructure empowers retailers to enhance media networks, boost brand presence, and streamline ad strategies.
Speed Up Your Ad Server for Better Performance
Product Deep Dive
Discover how to fix slow ad server responses. Learn symptoms, causes, and practical solutions to enhance your retail media operations with Topsort.
AI Bidding: Transforming Retail Advertising
Industry Insight
Discover how AI bidding strategies can optimize retail ads, enhancing targeting, automation, and revenue while staying ahead in retail media advancements.
2025 Guide to Demand-Side Retail Media Platforms
Retail Media 101
Explore what to look for in a demand-side retail media platform in 2025, with Toppie as a standout example for multi-retailer buying.
Toppie Analytics Goes Live
New Feature
Toppie Analytics is live — giving retail media advertisers transparent, real-time performance dashboards for campaign measurement.
Boost Ad Network Performance with Topsort
Industry Insight
Discover how Topsort’s AI-powered tools can solve common ad network issues. Enhance targeting, bidding, and data analysis for optimal results.
Transform Your Retail Strategy with Ad Servers
Retail Media 101
Discover how ad servers help retailers show targeted ads, track performance, and boost revenue across digital and in-store channels.
Attribution by Ad Format: Smarter Ad Measurement
New Feature
Each ad format serves a unique purpose. Topsort's Attribution by Ad Format measures sponsored listings, banners, and video ads independently.
July 10, 2025
.avif)
Banner Templating: Build Better Banner Ads, Faster
New Feature
Stop rebuilding banner ads from scratch. Topsort's banner templating lets retail media teams create and launch ads faster with reusable designs.
Fixing Native Ad Display Challenges
Product Deep Dive
Native ads not showing properly? Explore causes and fixes to keep campaigns on track with Topsort's seamless integration tools.
Choosing the Best DSP for Advertising Success
Retail Media 101
Learn how to select a DSP that aligns with your business goals. Explore considerations from flexibility to pricing, and optimize ad strategies effectively.
Smarter Ad Auctions: How AI Drives Retail Ad Success
Industry Insight
Learn how AI-powered ad auctions transform retail advertising with smarter bidding, real-time optimization, and higher ROAS.
Boost Ad Revenue: Strategies That Work
Industry Insight
Discover reasons your ad network revenue is falling and explore effective strategies, including AI-powered targeting and dynamic auctions for recovery.
Troubleshooting Ad Server API Issues
Product Deep Dive
Discover effective ways to identify and solve common problems in an ad server API and enhance connectivity with Topsort's expert tips.
June 26, 2025
Fix Common Ad Server Errors to Boost Ads
Product Deep Dive
Discover how to correct common errors in an ad server platform to enhance ad performance and increase revenue with Topsort's expert insights.
June 18, 2025
.avif)
Overcoming Retail Media Platform Challenges
Best Practices
Discover smart ways to solve ad tech issues, improve user experience, and make the most of your platform for retail media with simple strategies.
Topsort Taps Google Vertex AI Talent for Retail Media
Company News
Topsort hires former Google Vertex AI talent to build proprietary ML and personalization for its retail media ad server platform.
Integración Topsort-VTEX: Transformando el Retail Media en LATAM
Integration
Topsort and VTEX integrate to empower Latin American retailers and marketplaces with accessible, scalable retail media solutions.
Trade Me Partners with Topsort for NZ Retail Media
New Partnership
New Zealand's largest marketplace Trade Me partners with Topsort to launch retail media, helping sellers reach more buyers.
Poshmark Gains Seller Transparency with Halo Attribution
New Partnership
Learn how Poshmark uses Topsort's Halo Attribution to give sellers full visibility into how sponsored listings drive indirect sales.
Weee! Partners with Topsort to Enhance Retail Media Capabilities
New Partnership
Weee!, the leading Asian and Hispanic grocery retailer, partners with Topsort to scale sponsored listings and grow ad revenue.
Topsort-GroupBy: Optimizing Sponsored Product Display
Integration
The Topsort-GroupBy integration optimizes sponsored product placement within search and category pages to drive higher ad revenue.
Reimagine the way you reach your audience with Topsort Video Ads
New Feature
Topsort Video Ads let retailers and brands deliver engaging video across retail media placements, driving awareness and conversions.
Topsort-Algolia: Simplifying Search & Ads for Retailers
Integration
Topsort integrates with Algolia to unify search and advertising for retailers, enabling sponsored listings within search results.
Despegar Launches Its Travel Media Business Powered by Topsort
New Partnership
See how Latin America's leading travel platform Despegar launched its travel media business with Topsort's auction-based ad infrastructure.
.avif)
Chiper Boosts CPG Sales with Topsort Retail Media
New Partnership
Learn how Chiper partnered with Topsort to launch a next-gen retail media platform, driving CPG sales growth across Latin American markets.
Topsort Powers Carousell’s Retail Media Offering Across SouthEast Asia
New Partnership
See how Carousell partnered with Topsort to launch retail media across Southeast Asia, giving sellers new ways to boost visibility.
.avif)
Topsort powers El Puerto de Liverpool’s Retail Media Offering
New Partnership
Topsort powers Liverpool's retail media platform, boosting seller performance and customer experience for Mexico's top department store.
Topsort appoints Umer Paracha as new Head of Marketing
Team & Culture
Topsort welcomes Umer Paracha as Head of Marketing to drive brand growth and market expansion for its retail media platform.
Topsort Partners with Twilio Segment for Retail Media
Integration
Discover how Topsort & Segment’s partnership empowers retailers with seamless ad network management, optimized targeting & real-time insights
.avif)
How to solve the problem of Ad Cannibalization in Retail Media?
Best Practices
Ad cannibalization is a rising retail media issue. Discover how Topsort addresses it to protect organic sales and maximize ad ROI.
.avif)
6 Reasons Retail Media Is Revolutionizing Advertising
Point of View
Discover 6 reasons why retail media is revolutionizing advertising, transforming how brands connect with consumers and boost ROI.
New Roles and Permissions for Marketplace Security
New Feature
Define specific roles for marketplace users with Topsort's Roles and Permissions, protecting sensitive data and managing access.
.avif)
3 Lessons Retail Media Learned from Traditional Ads
Point of View
Find out the three keys RMNs have learned from ad networks and why they’ll keep rising to the top.
How a B2B Marketplace Achieved Sustainability with Ads
Best Practices
How a 3-year-old B2B marketplace used Topsort's sponsored listings to drive growth and reach financial sustainability.
Topsort Partners with Lojas Renner for Brazil Retail Media
New Partnership
Topsort Expands into Brazil’s Retail Media Scene Through Strategic Partnership with Leading Retailer Lojas Renner
Sponsored Brands Ads
Retail Media 101
Boost sales and brand visibility for your business at the same time!
Moloco Powers Topsort's Machine Learning Engine
Integration
Moloco becomes Topsort's exclusive ML engine partner, bringing advanced machine learning to power smarter auction-based retail media ads.
Ad Server vs Retail Media Platform: What’s The Difference?
Retail Media 101
Understand the key differences between ad servers and retail media platforms, and learn which solution best fits your advertising needs.
Mastering Ad Auctions: Guide for Advertisers & Retailers
Retail Media 101
Learn about ad auctions, their different methods, and compare first-price and second-price auctions, along with their optimal use cases.
Social Commerce App Boosts Ad Spend 50% with Auto-Bidding
Best Practices
Discover how this social-commerce app reached 4,000 self-service advertisers and increased their ad spend by 50% with auto-bidding.
Topsort Halo Attribution: Transparent Ad Measurement
Best Practices
Transform your ad strategy with Topsort's AI-driven Halo Attribution. Discover unparalleled transparency and boost campaign effectiveness. Learn more now!
Topsort Launches Near-Instant, Low-Code Retail Media Integration
New Feature
Go live with retail media in days, not months. Topsort's low-code integration cuts setup time for marketplaces and retailers.
How to price an Ad to its true value by using Ad Auctions?
Retail Media 101
Fixed-price guaranteed delivery ads are rarely priced right: to do so would require a magic 8-ball. The better alternative? Ad auctions!
Sponsored Listings: Unlocking the Potential of Effective Advertising
Retail Media 101
Any day now cookies will be gone for good, So what's the solution to advertising in a post-cookie world? Check out are Sponsored Listings Ad Guide
Search Ads in Apple App Store: From Flaw to Success
Industry Insight
Discover how Apple transformed its struggling iAd business into a powerhouse with Auction-based Search Ads in the App Store.
A Beginners Guide to Generalized Second-Price Auctions
Retail Media 101
Learn how second-price auctions work and why they are the most popular auction model for the auction-based ads platform.
The Ultimate Guide to Retail Media in 2024: Trends, Tips & Strategies
Retail Media 101
Want to maximize your conversion with retail media advertising? In this guide you'll discover why now is the moment for retail media networks.
Agency Dashboards: Centralization & Enhanced Measurement
New Feature
Discover Topsort's Agency Dashboard: streamline retail media efforts, expand reach, and optimize operations for brands and agencies from one platform.
Total Budget Control & Self-Service Payments — Topsort
New Feature
Simplify ad campaigns with Topsort's Total Budget Control and Self-Service Payments for maximum efficiency and impact.
How Sponsored Listings Became Amazon's Profit Pillar
Industry Insight
There are many types of advertising on the Web and mobile platforms. What makes Auction-powered Sponsored Listings unique?
How Autobidding is Revolutionizing Advertising?
Industry Insight
70% of Google advertisers use autobidding. Learn how it can revolutionize your own ad business!
Here's How Google Shifted From a Fixed Price to Ad Auctions
Industry Insight
Ad auctions have emerged as the best way Sponsored Listings are sold & allocated on top search engines like Google and Bing, why?
Yet Another Twist in the Coming Cookiepocalypse
Industry Insight
Navigate the post-cookie era with Topsort's privacy-center solution, ensuring personalized ads without third-party cookies.
The Rise of Sponsored Listings in Delivery Apps
Industry Insight
Delivery apps are beginning to explore an incredibly lucrative monetization opportunity: advertising using sponsored listings! Here's why.
Custom Branding for Vendor Dashboards
Own the relationship with your sellers by whitelabelling Topsort’s vendor dashboards
October 21, 2024
Start Video Ads across all your campaigns
Showcase your product in action by using video ads across campaigns.
October 21, 2024
A Look Forward to 2026, Part 2: Silos’ Last Stand, Agents Rise, and Governance Rules
December 30, 2025
Luxury fashion retailer Breuninger enlists Topsort to upgrade existing retail media infrastructure
October 8, 2025
Topsort and Skai Partner to Provide Global Brands With Unmatched Retail Media Access
September 23, 2025
Retail Adtech Companies Are Signing a Flurry of Partnerships as They Vie for More Ad Spend
September 23, 2025
Topsort Expands into Travel Media with Despegar Partnership, Bringing AI-Powered Retail Media Infrastructure to the Sector
August 27, 2025
Topsort – How AI is powering the connection between retail media, digital ads, and in-store experiences
July 25, 2025
Topsort, whose API allows small businesses to simplify their ad campaigns, raised a $20M Series A led by Upload Ventures, bringing its total raised to $28.6M
March 4, 2024
Anthropic's big claims, Apple's giant fine, and Musk gets sued again over unpaid severance; it's the "Musk playbook"
March 5, 2024
Topsort raises $20 million to accelerate clean advertising revolution using AI and machine learning tech
March 6, 2024
Moloco Partners with Topsort to be the Machine Learning Engine that Powers Topsort’s Retail Media Infrastructure
July 12, 2024
Breaking Barriers: Why It’s Been Difficult for Everyone to Cash in on the Retail Media Boom
July 15, 2024
Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists
August 27, 2024
Top 5 adtech tools this week: Adjust, Topsort, PrimeLSA.ai, Brandtech and Streetbees
September 27, 2024
Budget Pacing for Targeted Online Advertisements at LinkedIn
http://www0.cs.ucl.ac.uk/staff/w.zhang/rtb-papers/linkedin-pacing.pdf
.avif)
Multiplicative Pacing Equilibria in Auction Markets
https://arxiv.org/pdf/1706.07151
Towards Efficient Auctions in an Auto-bidding World
https://arxiv.org/pdf/2103.13356
Internet advertising and the generalized second price auction
https://www.nber.org/system/files/working_papers/w11765/w11765.pdf
