Published in
March 9, 2026

Fill Every Slot, Capture Every Dollar: Introducing Demand Mediation

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The new demand mediation flow consolidates all demand into one fair fight. While your local vendors remain the heart of your marketplace, you can now use Criteo as a powerful secondary engine to ensure no opportunity is ever wasted.

Dynamic Inventory Coverage
Automatically fill gaps in niche categories or search terms where local seller interest is low, ensuring every page is fully monetized.
Diversified Demand
Complement your existing vendor relationships with additional brand spend, reducing your reliance on a single source of advertiser demand.
Total Control & Safety
You own the Criteo account and the data. Topsort manages the real-time auction and deduplication so shoppers never see the same SKU twice, while you retain the ability to pause the integration at any time.
Transparent Cash Flow
Criteo pays your revenue share directly to you, and Topsort simply bills a mediation fee separately.

What Changed Behind the Scenes

We’ve done the heavy lifting to make sure this "handshake" between demand sources is invisible and lightning-fast. By establishing a standardized API contract, we’ve replaced fragmented, opaque workflows with a single, streamlined codebase that treats all demand equally.

This consolidation doesn't just mean more revenue today; it means a more stable, scalable foundation for your retail media business. By picking the winner based on net value, Topsort ensures that every pixel on your site earns its maximum potential without sacrificing speed, transparency, or the shopper experience.

Ready to unlock global brand budgets?

Demand Mediation is available now for all Topsort customers. Welcome to a bigger, more competitive, and more transparent way to grow your retail media business.


Explore the setup: Visit our Knowledge Base for a breakdown of the onboarding process and API implementation.


Get started: Contact your Account Manager to start the integration today.

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Fill Every Slot, Capture Every Dollar: Introducing Demand Mediation
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