Programmable Monetization Infrastructure

Monetization infrastructureyou can program.

Run auctions, ranking systems, and sponsored listings with full control over delivery logic. Like Stripe for marketplace monetization — not another ad server.

<10ms
auction latency
3 days
to first auction
0
infrastructure engineers needed

Developer Experience

Designed for engineering teams embedding monetization into product experiences.

Clean APIs, predictable responses, flexible schemas. Run your first auction in minutes, not months. Every decision is traceable — your team stays in control.

TypeScript SDK with full type safety
Webhook events for real-time integration
OpenAPI spec & Postman collection
Sandbox environment for testing
Decision-level audit logs
auction.ts
import { Topsort } from '@topsort/sdk';

const client = new Topsort({ apiKey: 'ts_live_...' });

// Run an auction in <10ms
const auction = await client.auctions.run({
  type: 'listings',
  slots: 3,
  products: catalog,
  context: { category: 'electronics', query },
  rules: {
    pacing: 'smooth',
    eligibility: (bid) => bid.budget > 0,
    ranking: 'relevance_weighted',
  }
});

// Every decision is inspectable
console.log(auction.decisions);
// → [{ productId, rank, bidPrice, winPrice, reason }]

Why T-Zero

Product infrastructure, not ad ops software.

Programmable

Define your own auction mechanics, ranking logic, pacing, campaign eligibility, and placement rules. The platform executes at scale.

Custom auction rulesFlexible ranking schemasPacing & budget controlsPlacement configuration

Transparent

Every auction and ranking decision can be inspected and understood. No black boxes. Engineering teams get full observability.

Decision-level tracingAuction logs & replayBid landscape visibilityWin reason attribution

Flexible

Integrate monetization directly into your product experiences. APIs, extensibility, flexible schema, predictable responses.

REST & streaming APIsSchema extensibilityPredictable latency SLAsAny commerce surface

Future-proof

Start with full control. Add automation when you're ready. A natural path from rules to ML optimization — no rebuild required.

Rules → ML progressionT-Brain integration readyNo vendor lock-inIncremental automation

Honest Comparison

Legacy ad servers vs. programmable infrastructure.

Most ad servers were built a decade ago for display advertising. T-Zero is built for modern commerce.

FeatureT-ZeroLegacy Ad Servers
Time to launchDays6–18 months
Auction logicFully programmableBlack box
Decision transparencyEvery decision traceableOpaque
IntegrationAPI-first, drop-in SDKProfessional services
Ranking controlCustom rules + ML readyStatic config
ScalingAuto-scales globallyCapacity planning
Path to AI optimizationBuilt-in upgrade pathRebuild required
PricingUsage-basedEnterprise contracts

Platform Architecture

Start with control.
Evolve toward automation.

T-Zero is the foundation layer. As your retail media program matures, unlock optimization and AI — without rebuilding. Legacy providers only offer layer one. We offer the entire progression.

Each layer builds on the last — upgrade incrementally, never rebuild.
Layer 3
T-Brain
AI intelligence
Layer 2
T-Engine
Optimization systems
Layer 1
T-Zero
Programmable infrastructure
You are here

How It Works

Three steps to programmable monetization.

01

Install the SDK

npm install @topsort/sdk — TypeScript-first, fully typed, zero config. Connect your product catalog and define placement surfaces.

02

Configure your rules

Define auction mechanics, ranking logic, pacing strategies, and eligibility rules. Your business logic, executed at infrastructure scale.

03

Go live & inspect

Serve auctions in <10ms. Every decision is traceable. Monitor, iterate, and evolve — add ML optimization when you're ready.

SOC 2 Type II
99.99% Uptime SLA
Global Edge Network
Open API Spec

A programmable monetization engine for marketplaces that want full control.

Start with control. Evolve toward automation. No rebuild required.

Get Started Free

Start building in
minutes, not months.

Drop your work email and we'll set you up with API access, sandbox environment, and a personalized onboarding call.

You're in!
Check your inbox — we'll have you live in no time.
Live in < 30 days
From first API call to production ads, most teams launch in under a month.
3 API calls to start
Run an auction, serve an ad, track a click. That's it. You're monetizing.
< 10ms auction latency
Real-time ML-powered auctions that don't slow down your user experience.