Take your commerce media beyond owned surfaces.

Extend your advertiser demand across search, social, video, AI and programmatic channels, all through the same commerce media infrastructure.

Demand channels
5+Demand channels
Sales attribution
SKU-levelSales attribution
Creatives to produce
0Creatives to produce
Unified auction
1Unified auction

Key capabilities

Everything you need to build, launch and scale, running on one commerce media infrastructure.

  • Collaborative bidding

    Retailers can contribute budget to eligible offsite campaigns, encouraging greater advertiser investment with clear visibility into each party's contribution.

  • Budget optimization

    Automatically reallocates campaign budgets over time toward higher-performing offsite channels.

  • Vendor self-service

    Advertisers can create and manage campaigns through the self-service console, while Topsort automates vendor onboarding, billing, and creative restrictions.

  • Commerce-native product ads

    Creatives are generated automatically from the retailer catalog and link straight to product pages, no manual creative production required.

  • Multi-channel reach

    Activate Google Shopping, Meta, TikTok, Pinterest and programmatic networks from one place, with budgets and pacing controlled centrally.

  • High-intent demand generation

    Acquire new shoppers, retarget product viewers and drive incremental traffic that routes back to your own commerce surfaces.

  • Closed-loop attribution

    Impressions, clicks, SKU-level sales, new-to-brand customers and total basket impact reported in one view.

  • One unified retail media system

    Onsite and offsite monetization run on the same infrastructure, so campaigns, budgets and reporting never fragment across vendors.

Commerce intelligence beyond your own surfaces

01

Reach new customers

Use intelligent offsite campaigns to reach high-intent shoppers beyond your owned commerce surfaces.

02

Expand product discovery

Bring relevant products and categories into new discovery experiences with catalog-driven advertising.

03

Grow advertiser reach

Extend commerce media campaigns beyond onsite experiences while keeping measurement connected.

04

Re-engage shoppers

Use commerce signals to reconnect with shoppers and bring them back when they are ready to buy.

Take your advertiser demand further.

Turn the demand you already have into campaigns across more channels and surfaces, using the same infrastructure that powers your onsite business.