/Toptimize · Intelligence Layer

Make your existing ad server brilliant.

You built your ad server. It works. But is it smart? Toptimize wraps your existing infrastructure in an AI intelligence layer that transforms good into extraordinary.

CTO, Top 10 Global Marketplace: “We went from discussing whether to rebuild our ad server to never needing to.”

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Toptimize · live decision Live

01Retailer search“protein powder”
02Candidates retrieved124 products
03Revenue predictionsPer product
04Quality scoringRelevance preserved
05Your ad serverKevel / GAM
06Revenue-optimized gridAd delivery

+47%

Revenue on the same infrastructure

124

Candidates scored per decision

7ms

Live decision latency

< 30 days

To go live

/The problem

Commerce media platforms still run static ad servers.

Organic ranking and ad placement fight each other, degrading both relevance and revenue. Fixed slot configurations leave money on the table and ignore demand signals.

Real-time advertiser demand is never factored into placement decisions, and revenue potential per placement is unknown, so every decision is a guess. Toptimize gives every product a revenue prediction and optimizes the entire grid, not just the ad slots.

/Differentiators

What makes Toptimize different.

Plugs in. Doesn't take over. Same infrastructure, radically better results.

01Connect

Point Toptimize at your existing ad server via a lightweight API adapter. No rip-and-replace.

02Learn

Models analyze your auction patterns, advertiser behavior and user signals in real time.

03Optimize

Intelligent bid suggestions, dynamic pricing and targeting improvements flow back to your system.

04Commerce-native AI

Purpose-built models that predict conversion, revenue and inventory value, not borrowed from search or display.

05Continuous optimization

Real-time experimentation that automatically finds the optimal ad density and placement mix.

06Demand-aware allocation

Real-time demand signals feed directly into ranking and allocation decisions.

Connect

/How it works

Every request, step by step.

Each commerce opportunity moves through the same transparent path, in milliseconds.

Step 01

Retailer search

“protein powder”

Step 02

Candidates retrieved

124 products

Step 03

Revenue predictions

Per product

Step 04

Quality scoring

Relevance preserved

Step 05

Your ad server

Kevel / GAM

Step 06

Revenue-optimized grid

Ad delivery

/Before and after

Same infrastructure. Radically better results.

	Before Toptimize	After Toptimize
Pricing	Static bid floors	AI-dynamic pricing per auction
Campaigns	Manual campaign tuning	Auto-optimized campaigns 24/7
Targeting	Basic keyword targeting	Contextual + behavioral intelligence
Reporting	Monthly reporting cycles	Real-time performance streams
Grid	Ad slots inserted manually	The entire grid as an allocation market

+47% revenue, without replacing your ad server.

/Revenue optimization

More ads ≠ more revenue.

Toptimize finds the exact point where ad density maximizes revenue without degrading relevance.

Ad density	Revenue	Result
1 slot	$110K	Under-monetized
2 slots	$150K	Improving
3 slots	$171K	Optimal
4 slots	$170K	Relevance starts to degrade

This single chart is why Toptimize exists.

/Use cases

Make every placement a revenue decision.

Keep your ad server. Upgrade the intelligence layer. Toptimize continuously evaluates everything, then maximizes revenue, preserves relevance and scales advertiser demand.

Organic products

Balance organic ranking with sponsored placements so both relevance and revenue improve.

Advertiser demand

Factor real-time demand intensity by category, from Beauty to Grocery, into every decision.

Shopper relevance

Quality scoring keeps results useful, protecting long-term engagement.

Ad density experiments

Test 2 vs. 3 ads per page automatically and apply the winning configuration.

Existing ad servers

Sit on top of Kevel, GAM or in-house stacks as the intelligence layer.

/Quick answers

Clear answers for buyers.

What teams ask most when evaluating the Topsort stack.

01What is Toptimize?

An AI intelligence layer that plugs into your existing ad server to predict revenue for every candidate product and optimize placements, pricing and density.

02Do I need to replace my ad server?

No. Toptimize connects via a lightweight API adapter and works with Kevel, GAM or in-house ad servers.

03How fast can we launch?

Most teams go from first API call to production in under 30 days, with a free sandbox to start.