Introducing Insights: AI-Powered Analytics That Help You Spot Issues Before They Impact Growth

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Marketplace performance can shift quickly. A drop in ROAS, a spike in CPC, or an unexpected change in advertiser spend can affect revenue and campaign performance long before teams have time to investigate.

Most marketplace teams still rely on manually reviewing dashboards, comparing reports, and digging through data to understand what changed. This process is time-consuming, reactive, and often delays action on issues that require immediate attention.

Today, Topsort is launching Insights, an AI-powered analytics experience that automatically identifies significant marketplace performance changes and explains the factors driving them. Marketplace teams can quickly understand what happened, why it happened, and what to do next—all from within the Topsort platform.

How Insights Works

Insights is available under the Insights tab within Analytics and continuously monitors key marketplace metrics, including ROAS, revenue, CTR, and other performance indicators.

Instead of manually searching for trends, users receive AI-generated insights highlighting unusual changes across their marketplace. The system surfaces the most important findings and organizes them in a way that makes prioritization easy.

Each insight is assigned a severity level:

Info – Trends worth monitoring
Med – Performance changes that may require investigation
High – Significant shifts that deserve immediate attention

Insights are categorized into four key marketplace areas: Monetization, Engagement, Conversion, and Demand.

This structure helps teams quickly identify where issues are occurring and determine which changes have the greatest business impact.

Understand the Drivers Behind Performance Changes

Knowing that a metric changed is only part of the story.

Insights goes beyond anomaly detection by providing AI-generated explanations for the likely causes behind each trend. Teams can quickly determine whether a change is being driven by shifts in demand, campaign mix, advertiser behavior, costs, or other marketplace dynamics.

Instead of spending hours investigating dashboards, users can immediately understand the context behind performance changes and focus on making informed decisions.

Move From Detection to Resolution With Ask Tomi

Every insight includes an Ask Tomi option that allows users to investigate further through a conversational experience powered by Topsort's marketplace AI agent.

Users can click any insight to:

Explore the underlying drivers behind a performance change
Ask follow-up questions
Analyze trends in greater detail
Receive guidance on potential next steps

By connecting insights directly to Topsort's marketplace agent, teams can move seamlessly from identifying a problem to understanding and resolving it.

Learn From Historical Marketplace Trends

Insights also maintains a history of previous insights, allowing teams to review past events and monitor recurring patterns over time.

This historical view helps marketplaces:

Track major performance changes
Identify recurring issues
Measure the impact of optimizations
Build operational knowledge across teams

Rather than treating each issue as an isolated event, teams can better understand how marketplace performance evolves over time.

To Get Started

Insights is automatically enabled for all Topsort clients that have Tomi enabled. No setup or configuration is required.

If Tomi is enabled, simply navigate to Analytics → Insights to start exploring AI-generated insights and uncover the trends that matter most to your marketplace.

To learn more about Insights, contact your Topsort account manager or visit the Topsort Knowledge Base. This feature is already available in your Topsort environment.

New to Topsort? Talk to a Topsorter to learn more.

Frequently Asked Questions

Who can access Insights?

Insights is automatically available to all Topsort clients in production environments. No additional setup or feature enablement is required.

What types of metrics does Insights monitor?

Marketplace Insights continuously analyzes key marketplace performance metrics, including ROAS, revenue, CTR, spend, and other indicators that impact marketplace health and growth.

Can I investigate an insight further?

Yes. Every insight includes an Ask Tomi button that allows you to chat with Topsort's AI marketplace agent, ask follow-up questions, and explore the underlying drivers behind a trend.

Can I view past insights?

Yes. Marketplace Insights includes a historical view that allows teams to review previous insights, track recurring patterns, and maintain a record of important marketplace events over time.