The people building retail mediain Brazil and LatinAmerica, in the same room. Those who operate. Those who build. Those who decide. For an entire day.
- Falabella
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- RD Saúde
- Assaí
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The honest version of
retail mediain2026.
Where retail media in Brazil actually stands
Not the keynote version. The honest one. What's working, what got stuck, and what separates those who are scaling from those standing still.
How Brazilian operators are scaling
With numbers, not slogans. Real cases from teams in production, what changed in the past twelve months, and what it actually cost.
The infrastructure behind the programs that scale
The engineering and product teams that keep retail media running in production. How the stack handles volume, latency, and complexity at Brazilian speed.
Where the next layer of monetization is going
AI, new formats, non-endemic networks, cross-channel attribution. What's hype, what's a real 18-month horizon.
Operators, engineers, executives.Not salespeople.
Leaders from retail media, e-commerce, engineering, product, and media. From retailers, marketplaces, and regional networks across Brazil and Latin America.
Panels with operators building the main retail media networks in Brazil and the region. Engineering and product sessions with the people in the code, showing the infrastructure behind the programs that scale.
External keynotes from academia, to pull us out of the bubble. And firesides with customers and leaders on what changes when retail media becomes part of the operation, not a side project.
Midday, an open peer round. No heavy moderation, no slides. Each person brings what they're still trying to solve, and the room weighs in.
Breakfast, lunch, coffee break, and happy hour on us.
- 01From Silicon Valley to São PauloHow a tech company built between LATAM and the Valley thinks about retail media.
- 02The frameworks behind what worksA view from academia on what separates those who scale from those who stall.
- 03Demo: what's coming out of the factoryRecent launches and how operations change for the teams using them.
- 04Latin America: how the region is operatingOperators from Liverpool, Falabella, Cencosud, and more, on monetization, measurement, and what they're building in parallel to Brazil.
- 05The infrastructure that sustains retail mediaBrazilian and LATAM engineering teams showing how the tech stack handles volume, latency, and complexity in production.
- 06Brazilian speed in retail mediaConversation with those who brought lessons from tech giants to build Topsort at Brazilian speed.
- 07Marketplaces: the frontier of monetizationHow Brazilian marketplaces are thinking about retail media beyond the transaction core.
- 08How retail media is actually scaling in BrazilReality check with the main networks operating at scale today.
- 09Closing and happy hourThe conversation continues. On us.
