As retail media programs scale, inventory grows, and demand needs to keep pace.
Even well-performing programs see variability in how demand is distributed. Some placements consistently attract competitive bids, while others see less advertiser interest. Without access to a broader pool of advertisers, that imbalance limits monetization performance and leaves revenue on the table.
With Google Ad Manager (GAM) demand now accessible through Topsort, partners can expand the pool of potential advertisers for every impression, without adding operational complexity.
The result is simple: stronger competition, improved yield, and more value from the traffic you already have.
Why Demand Expansion Matters
When demand is concentrated in a subset of placements, the rest of your inventory underperforms.
Over time, this leads to:
- Lower competition across parts of your inventory
- Missed revenue from underutilized placements
- Inconsistent performance across banner placements
Improving yield depends on distributing demand more effectively across inventory.
Introducing Google Ad Manager in Topsort
This integration gives Topsort partners access to a broader pool of advertisers from GAM, including open auction demand, direct deals, as well as non-endemic advertisers.
Topsort remains the control layer, evaluating demand through its auction while extending access to additional advertiser demand through GAM. This allows each impression to attract more potential buyers without changing the core serving flow.
How It Works
Topsort evaluates each banner request through its auction, factoring in the demand from GAM’s pool of advertisers.
- A banner request is sent through Topsort
- Topsort evaluates available demand
- GAM provides access to additional advertiser demand
- The winning ad is served
What This Enables
Increase Competition Across Inventory
Expand the number of advertisers competing for each impression.
Unlock Additional Demand Sources
Access open auction demand and direct deals, including non-endemic advertisers.
Improve Yield From Existing Traffic
Capture more value without adding increasing inventory or acquisition costs.
A More Effective Way to Improve Yield
As retail media programs scale, revenue growth depends on how effectively demand is distributed, not just number of advertisers, budget, or placements.
Integrating Google Ad Manager helps ensure more inventory participates in competitive auctions, improving monetization across your entire surface area.
Get Started
Google Ad Manager integration is available to Topsort customers and can be enabled by request.
If you’re already running banner inventory through Topsort, it’s a straightforward way to expand advertiser competition and improve monetization.
Topsort + Google Ad Manager: Access More Advertiser Demand
As retail media programs scale, inventory grows, and demand needs to keep pace.
Even well-performing programs see variability in how demand is distributed. Some placements consistently attract competitive bids, while others see less advertiser interest. Without access to a broader pool of advertisers, that imbalance limits monetization performance and leaves revenue on the table.
With Google Ad Manager (GAM) demand now accessible through Topsort, partners can expand the pool of potential advertisers for every impression, without adding operational complexity.
The result is simple: stronger competition, improved yield, and more value from the traffic you already have.
Why Demand Expansion Matters
When demand is concentrated in a subset of placements, the rest of your inventory underperforms.
Over time, this leads to:
- Lower competition across parts of your inventory
- Missed revenue from underutilized placements
- Inconsistent performance across banner placements
Improving yield depends on distributing demand more effectively across inventory.
Introducing Google Ad Manager in Topsort
This integration gives Topsort partners access to a broader pool of advertisers from GAM, including open auction demand, direct deals, as well as non-endemic advertisers.
Topsort remains the control layer, evaluating demand through its auction while extending access to additional advertiser demand through GAM. This allows each impression to attract more potential buyers without changing the core serving flow.
How It Works
Topsort evaluates each banner request through its auction, factoring in the demand from GAM’s pool of advertisers.
- A banner request is sent through Topsort
- Topsort evaluates available demand
- GAM provides access to additional advertiser demand
- The winning ad is served
What This Enables
Increase Competition Across Inventory
Expand the number of advertisers competing for each impression.
Unlock Additional Demand Sources
Access open auction demand and direct deals, including non-endemic advertisers.
Improve Yield From Existing Traffic
Capture more value without adding increasing inventory or acquisition costs.
A More Effective Way to Improve Yield
As retail media programs scale, revenue growth depends on how effectively demand is distributed, not just number of advertisers, budget, or placements.
Integrating Google Ad Manager helps ensure more inventory participates in competitive auctions, improving monetization across your entire surface area.
Get Started
Google Ad Manager integration is available to Topsort customers and can be enabled by request.
If you’re already running banner inventory through Topsort, it’s a straightforward way to expand advertiser competition and improve monetization.