Leading Europe ePharmacy, Atida launches ad platform

September 25, 2023
3 minutes
average ROAS




monthly impressions


Leading Europe ePharmacy, Atida, creates new revenue stream with native ad platform with over 5 million impressions monthly through sponsored listings and banner ads, balancing data privacy regulations.

Statistics we love about the online pharmacy market:
The global ePharmacy market size was valued at USD 60.0 billion in 2022.
Global online pharmacy industry is expected to grow at a CAGR of over 20% from now until 2031, seeing revenues exceed $131b in the next 3 years.

About Atida

Atida, the parent company of Santediscount, MiFarma and Efarma, is a leading European online pharmacy active in the sale of over-the-counter (OTC), prescription drugs (Rx) and BPC.

With more than 4 million customers and 1600 vendors, Atida represents a unique platform with a pan-European footprint in an attractive, fragmented and fast-growing market that is in the process of de-regulation drugs and the mass regulation of data privacy.

Atida Ads

Atida has rapid expansion strategy. In the last 3 years, they acquired the Spanish market leader Mifarma, Santé Discount, the largest French online pharmacy and eFarma the #2 online pharmacy player in the Italian market.

Now, they’re looking for more growth and need a larger revenue stream to support their ambitions. The answer? An AI-driven auction-based media monetization platform.

Atida and Topsort partnered launching sponsored listings and saw results. Fast. In the first half-year of their native media solution, Atida vendors eagerly invested over $170,000 in ads, with a keen want to promote their products as they can on Amazon.

Atida vendors now have an average ROAS of 4.5%, with almost 5 million impressions a month.

To date, Atida still run some of their advertising on a fixed price model, however after seeing these results, there's an opportunity to flip over to full auction-based advertising!

What do the ads look like?

Banner ads on home pages

Banner ads on category and search pages

Sponsored Listings on category and search pages

Relevant product recommendations

Relevant product recommendation carousels

Like what you see? Topsort has seized the opportunity to revolutionize the pharmacy industry by aligning with modern retailers' needs. With a focus on privacy, relevance, optimization, and flexibility, Topsort is rewriting the rules of advertising, positioning itself as the partner of choice for pharmacy retailers embracing the future.
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