Topsort Launches Low-Code Retail Media Integration


A Paradigm Shift in Retail Media by Topsort

Topsort is revolutionizing the retail media space with the launch of its groundbreaking Low-Code Integration system. This innovative solution empowers marketplaces to integrate Topsort’s powerful retail media infrastructure with just a few lines of code in as little as one hour – a process that traditionally took three to six months and significant technical resources.

The Low-Code Integration represents a significant shift in how retail media platforms are established. By radically simplifying and accelerating the integration process, Topsort is breaking down barriers that previously discouraged many businesses from developing their retail media offerings. Now, retailers of all sizes can swiftly develop, scale, and future-proof their media capabilities for a cookieless, bidless, and keywordless advertising landscape.

Key Features of Topsort’s Retail Media Infrastructure

1) Auction Integration

Topsort’s AI auto-bidding algorithm selects ads to display by evaluating real-time bids, ensuring the highest return on ad spend (ROAS) options are chosen. This intelligent system maximizes the effectiveness of ad campaigns, driving better results for retailers.

2) Self-Service and Admin Platforms

Our self-service and admin platforms track key metrics like clicks, impressions, and purchases, providing invaluable insights into ad performance and user engagement. This transparency allows retailers to make informed decisions and optimize their strategies.

3) Real-Time Reporting

All campaign data is accessible in real-time within comprehensive reporting dashboards. This immediate access to data enables retailers to monitor performance and adjust their campaigns on the fly, ensuring they always stay ahead of the competition.

Seamless Integration with Topsort’s Proxy Solution

A key factor in making this seamless integration possible is Topsort’s highly adaptable proxy solution. Acting as a middleman between a marketplace’s search or filtering results and the origin server, the proxy merges relevant auction data into the results while maintaining top-notch performance and compatibility with various tech stacks. This ensures that the integration process is smooth and non-disruptive to day-to-day operations.

“We always hear that retail media is a ‘not if, but when’ priority amongst the retailers and marketplaces we talk to, partially due to the large startup cost and resources,” said Francisco Larrain, Chief Technology Officer and co-founder of Topsort. 

“Faced with integration timelines that can take three months or longer, the time, expense, and resource burden has been impossible for a lot of companies to take on, especially when they are in the early days of their retail media evolution and just want to see results fast.”

With our low-code integration of libraries and patented technology, such as the proxy, we are able to offer easy retail media integration that can be tested and launched very easily in as little as an hour. Breaking down barriers to entry and supporting ambitious companies with limited technical resources, this speedy solution is poised to accelerate the retail media wave and we couldn’t be more excited to introduce it to both new and existing customers.

Topsort continues to push the boundaries of retail media, ensuring that every business, regardless of size or technical expertise, can harness the power of advanced advertising solutions quickly and effectively. This new integration is not just leveling the playing field – it’s redefining it.

Get Started with Topsort Today!

Are you ready to revolutionize your retail media campaigns? Get in touch with our sales team to learn more about these powerful new features and explore the best options for your team. With Topsort’s Low-Code Integration, the future of retail media is just a few lines of code away.