As retail media networks mature, the demand for sophisticated performance measurement has never been higher. Leading networks like Amazon Advertising and Walmart Connect have set the standard for campaign analytics. Today, we're delivering that same level of insight through Toppie Analytics—a comprehensive performance tracking solution designed for the modern retail media ecosystem.
Transparency Meets Performance in Retail Media
Toppie Analytics provides end-to-end visibility into campaign performance across retailers, addressing the measurement challenges that have limited optimization opportunities in multi-platform retail media strategies. This analytics feature delivers the cross-channel attribution and performance tracking capabilities that successful campaigns on networks like Target Roundel and Kroger Precision Marketing rely on.
Campaign Optimization at Enterprise Scale
Real-Time Performance Insights: Access the same level of campaign analytics that powers optimization on leading retail media platforms, with real-time data on ad spend, impressions, click-through rates, and conversion performance across all your retail partners.
Platform Transparency: See exactly how advertising spend translates to results across the entire retail media ecosystem, providing the performance measurement standards that agencies demand when working with multiple ad networks.
Demand Intelligence: Retailers gain unprecedented visibility into agency demand patterns, enabling the inventory optimization strategies that successful ad networks use to maximize monetization opportunities.
Reducing Manual Reporting Complexity
The retail media landscape has grown to include over 200 networks globally, making manual reporting increasingly complex. Toppie Analytics consolidates performance data across all campaigns and partners, eliminating the time-intensive reporting processes that often limit optimization speed in multi-network strategies.
For Agencies: Enterprise-Level Campaign Management
Agencies can now access unified performance metrics, including:
- Ad spend and budget utilization across all retail partners
- Impressions and reach analytics by marketplace
- Click-through rates and engagement metrics
- Purchase conversion tracking and ROAS optimization
- Cross-platform performance comparisons
The filtering and customization capabilities match those found in leading demand-side platforms, enabling agencies to optimize campaigns with the same precision available on major retail media networks.
For Retailers: Demand Insights and Revenue Optimization
Retailers gain access to campaign performance analytics from the supply side, including:
- Revenue generated from agency campaigns
- Impression and click data for campaigns on their inventory
- Product and category demand insights from agency campaigns
- Performance benchmarking against industry standards
Driving the Future of Retail Media Performance
As retail media continues its rapid expansion—with programmatic capabilities and self-service platforms becoming standard across networks—comprehensive analytics become essential for competitive success. Toppie Analytics ensures both agencies and retailers have the performance insights needed to optimize their strategies in an increasingly sophisticated advertising environment.
The analytics tab is available now in your Toppie dashboard, bringing the measurement transparency and optimization capabilities that define successful retail media campaigns to your entire advertising ecosystem.