If you've been scaling a retail media network, you've likely hit a "demand ceiling." You have a loyal community of local sellers, but there are always gaps—empty ad slots in niche categories or search terms where seller demand is low.
To solve this, we're introducing Demand Mediation. We built this because we believe the path to higher yield shouldn't be a "black box." By seamlessly plugging in external demand partners—starting with Criteo—we've created a unified, transparent auction where internal and external demand compete to deliver the highest possible yield for your inventory.
Auction
Why This Matters: Ending Under-Monetization in a Fragmented Industry
Many retailers struggle to maintain enough advertiser demand to fill every ad request. When internal seller interest is low or concentrated in specific categories, valuable ad slots go unfilled or clear at rates well below their potential: revenue left on the table with every impression.
For years, retail media has been defined by this structural problem. Retailers were forced to choose between relying solely on their own vendor relationships or managing remnant inventory in silos with little visibility into how their traffic was being priced. The result was fragmented monetization and a persistent blind spot around what their audience was actually worth to the broader market.
Demand Mediation changes this. By creating a unified auction where internal bids compete in real time against external demand, Topsort acts as the master auctioneer, evaluating every bid against each other to ensure the highest net value always wins. This is a step toward an open ecosystem where the retailer finally has full visibility and control over their digital real estate.
A Single, Competitive Powerhouse
The new demand mediation flow consolidates all demand into one fair fight. While your local vendors remain the heart of your marketplace, you can now use Criteo as a powerful secondary engine to ensure no opportunity is ever wasted.
What Changed Behind the Scenes
We’ve done the heavy lifting to make sure this "handshake" between demand sources is invisible and lightning-fast. By establishing a standardized API contract, we’ve replaced fragmented, opaque workflows with a single, streamlined codebase that treats all demand equally.
This consolidation doesn't just mean more revenue today; it means a more stable, scalable foundation for your retail media business. By picking the winner based on net value, Topsort ensures that every pixel on your site earns its maximum potential without sacrificing speed, transparency, or the shopper experience.
Ready to unlock global brand budgets?
Demand Mediation is available now for all Topsort customers. Welcome to a bigger, more competitive, and more transparent way to grow your retail media business.
Explore the setup: Visit our Knowledge Base for a breakdown of the onboarding process and API implementation.
Get started: Contact your Account Manager to start the integration today.