Launching onsite sponsored listing campaigns shouldn’t require a long manual setup process.
For marketplace ad ops teams, getting a campaign live often means reviewing product performance, selecting SKUs, setting budgets and dates, applying targeting, and validating every detail before launch. When that process repeats across vendors, categories, and promotions, campaign setup becomes a real operational bottleneck.
Today, we're introducing Tomi, Topsort’s AI agent for ad operations.
Tomi helps marketplace teams create and manage campaigns using natural language, starting with sponsored listings. Instead of building and managing campaigns step by step, users can simply describe what they want to accomplish. Tomi generates the campaign configuration, the user reviews it, and once approved, the campaign goes live.
Why this matters
As retail media programs scale, teams are being asked to support more advertisers, more campaigns, and more complexity, without growing headcount at the same pace.
Tomi helps marketplace teams operate more efficiently by turning campaign setup and management into a conversational workflow.
With Tomi, retail media teams can:
Launch campaigns 5x faster
Instead of manually configuring products, budgets, dates, and targeting rules, users can start with a simple prompt.
Make better campaign decisions with marketplace data
Tomi can use product performance, category trends, and other marketplace signals to help identify what to promote.
Manage more campaigns with less operational overhead
Teams can create, update, and optimize more campaigns across more vendors through the same interface, without constantly rebuilding from scratch.
Stay in control
Tomi generates the setup, but users review and approve campaigns before anything goes live.
In short, Tomi helps ad ops teams move from manual campaign execution to a faster, more scalable review-and-approve workflow.
How Tomi works
Tomi lives directly inside the Topsort marketplace admin interface, so teams can start using it in the workflow they already know.
Users can open Tomi from the sidebar, select a vendor to scope actions to a specific advertiser or leave the vendor unselected to work across vendors, and describe what they want in plain language. Tomi understands and responds in multiple languages, allowing global teams to manage campaigns in the language they prefer. Conversation history stays within the same thread, making it easy to continue managing campaigns in context.
For example, a user might ask:
“Create sponsored listing campaigns for the top-performing SKUs in electronics with a $10,000 budget running for the next two weeks.”
Tomi will then:
- Identify relevant products
- Configure campaign settings
- Apply the appropriate targeting rules
- Set the budget and campaign duration
Once the campaign is generated, the user can review the setup, make any adjustments, and approve it before launch.
What teams can do with Tomi today
Tomi’s initial use case is onsite sponsored listing campaign creation and management.
With Tomi, teams can:
- Create new campaigns to promote products
- View active campaigns and check performance
- Pause or resume campaigns
- Update budgets, dates, and promoted products
- Add or remove products without recreating a campaign
Beyond campaign setup, Tomi can also help teams identify what to promote by surfacing relevant product and category signals, including performance trends and marketplace insights.
It also supports common campaign approaches such as keyword, category, competitor-page, always-on targeting, and more.
What this looks like in practice
Without Tomi, an ad ops user who wants to promote underexposed, high-converting products may need to pull reports, identify the right SKUs, build a campaign manually, set budgets and dates, apply targeting, and verify every setting before launch.
With Tomi, that workflow can start with a request like:
“Find products with high conversion rates but low impressions and create campaigns to increase visibility.”
Tomi handles the heavy lifting and returns a configured campaign for review.
The process becomes much simpler:
- Identify the opportunity
- Generate the campaign
- Review the setup
- Approve and launch
That helps teams move faster without sacrificing oversight.
Built for modern retail media teams
Tomi’s initial release is focused on creating and managing onsite sponsored listing campaigns, with plans to expand into additional formats and capabilities over time. The goal is simple: help ad ops teams spend less time on manual configuration and more time driving performance.
Availability
Tomi is available today for all Topsort customers.
There’s no integration work required to get started. Once enabled, Tomi appears directly in the marketplace admin interface and is ready for your team to use.
See Tomi in action
If your team wants to launch campaigns faster, reduce operational overhead, and scale retail media more efficiently, Tomi can help.
Talk to your Topsort account manager or book a demo to see Tomi in action.
Launch Retail Media Campaigns in Seconds with Tomi, Topsort’s AI Agent for Ad Operations
Launching onsite sponsored listing campaigns shouldn’t require a long manual setup process.
For marketplace ad ops teams, getting a campaign live often means reviewing product performance, selecting SKUs, setting budgets and dates, applying targeting, and validating every detail before launch. When that process repeats across vendors, categories, and promotions, campaign setup becomes a real operational bottleneck.
Today, we're introducing Tomi, Topsort’s AI agent for ad operations.
Tomi helps marketplace teams create and manage campaigns using natural language, starting with sponsored listings. Instead of building and managing campaigns step by step, users can simply describe what they want to accomplish. Tomi generates the campaign configuration, the user reviews it, and once approved, the campaign goes live.
Why this matters
As retail media programs scale, teams are being asked to support more advertisers, more campaigns, and more complexity, without growing headcount at the same pace.
Tomi helps marketplace teams operate more efficiently by turning campaign setup and management into a conversational workflow.
With Tomi, retail media teams can:
Launch campaigns 5x faster
Instead of manually configuring products, budgets, dates, and targeting rules, users can start with a simple prompt.
Make better campaign decisions with marketplace data
Tomi can use product performance, category trends, and other marketplace signals to help identify what to promote.
Manage more campaigns with less operational overhead
Teams can create, update, and optimize more campaigns across more vendors through the same interface, without constantly rebuilding from scratch.
Stay in control
Tomi generates the setup, but users review and approve campaigns before anything goes live.
In short, Tomi helps ad ops teams move from manual campaign execution to a faster, more scalable review-and-approve workflow.
How Tomi works
Tomi lives directly inside the Topsort marketplace admin interface, so teams can start using it in the workflow they already know.
Users can open Tomi from the sidebar, select a vendor to scope actions to a specific advertiser or leave the vendor unselected to work across vendors, and describe what they want in plain language. Tomi understands and responds in multiple languages, allowing global teams to manage campaigns in the language they prefer. Conversation history stays within the same thread, making it easy to continue managing campaigns in context.
For example, a user might ask:
“Create sponsored listing campaigns for the top-performing SKUs in electronics with a $10,000 budget running for the next two weeks.”
Tomi will then:
- Identify relevant products
- Configure campaign settings
- Apply the appropriate targeting rules
- Set the budget and campaign duration
Once the campaign is generated, the user can review the setup, make any adjustments, and approve it before launch.
What teams can do with Tomi today
Tomi’s initial use case is onsite sponsored listing campaign creation and management.
With Tomi, teams can:
- Create new campaigns to promote products
- View active campaigns and check performance
- Pause or resume campaigns
- Update budgets, dates, and promoted products
- Add or remove products without recreating a campaign
Beyond campaign setup, Tomi can also help teams identify what to promote by surfacing relevant product and category signals, including performance trends and marketplace insights.
It also supports common campaign approaches such as keyword, category, competitor-page, always-on targeting, and more.
What this looks like in practice
Without Tomi, an ad ops user who wants to promote underexposed, high-converting products may need to pull reports, identify the right SKUs, build a campaign manually, set budgets and dates, apply targeting, and verify every setting before launch.
With Tomi, that workflow can start with a request like:
“Find products with high conversion rates but low impressions and create campaigns to increase visibility.”
Tomi handles the heavy lifting and returns a configured campaign for review.
The process becomes much simpler:
- Identify the opportunity
- Generate the campaign
- Review the setup
- Approve and launch
That helps teams move faster without sacrificing oversight.
Built for modern retail media teams
Tomi’s initial release is focused on creating and managing onsite sponsored listing campaigns, with plans to expand into additional formats and capabilities over time. The goal is simple: help ad ops teams spend less time on manual configuration and more time driving performance.
Availability
Tomi is available today for all Topsort customers.
There’s no integration work required to get started. Once enabled, Tomi appears directly in the marketplace admin interface and is ready for your team to use.
See Tomi in action
If your team wants to launch campaigns faster, reduce operational overhead, and scale retail media more efficiently, Tomi can help.
Talk to your Topsort account manager or book a demo to see Tomi in action.