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Aiming to reach 10% of the total value of the company’s transactions, grocery delivery app JOKR doubles down on retail media as a new means of monetization.
How Auction-powered Sponsored Listings Grew into a Pillar of Profitability for Amazon
How a 15M GMV Chilean Baby E-Commerce Site Used Promoted Listings for Cyber Monday
Global Head of Monetization at Rappi
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October 27, 2022
Apple explored the power, upside, and profitability of "sponsored search"
In early 2015, Apple was facing a major problem. According to its own internal documents, its existing mobile advertising offering, iAd, was not competitive, and the business model was flawed, with high costs due to the need to pay publishers and the challenges of handling user data to achieve accurate targeting while preserving user privacy.
Something needed to be done.
Apple considered two options. The first option was evolutionary – to redesign its existing iAd business with better infrastructure and expand it to other properties – Apple News, Pay, Maps, Siri, etc. The second option, however, was radically different. Under this option, Apple would gradually close down its iAd business, and instead launch a completely new business: Search Ads in App Store.
The idea behind this second option was (in hindsight!) very straightforward. When an iOS user opens App Store and searches for, say, a to-do list app, then in addition to “organic” results returned and sorted by the App Store search engine, he would also get a “sponsored” listing – an ad from an app developer who is interested in promoting its app to the user searching for to-do lists.
If the user then clicks on the ad, the user is taken to that app’s page in App Store, and the developer is charged by Apple for that click. If multiple developers indicated that they are interested in showing their ads to users searching for to-do lists (as is likely to be the case), then Apple’s system runs an auction among them, with those bidding higher more likely to be shown to the user.
This is, of course, the same idea as the one behind Google’s AdWords or Amazon’s Sponsored Listings, responsible for generating tens of billions of dollars in revenue (and profit, due to very high margins!) on both platforms. And it would have the same attractive features: high relevance for the users, reliance on clear user intent (instead of fragile and sensitive behavioral and demographic data), and the fact that after clicking on an ad, the user would remain on the original platform, instead of leaving it.
In Apple’s own words, Search Ads in App Store would “enable promoted discovery for developers,” be “a natural & highly profitable business for Apple,” and would have “relevance + bids create balance via algorithm.”
It wasn’t clear how successful it would be in the new setting. And Apple did not really have a lot of experience running sponsored search auctions – they would need to spend substantial resources to develop such a platform from scratch, with estimated costs of many tens of millions of dollars per year. But on the other hand, Apple’s internal projections indicated that this would be a highly profitable initiative, with estimated internal rate of return (IRR) of 86.4%.
And Google had just launched a similar initiative, Sponsored Apps in Play Store, just a few months earlier. So Apple went ahead with the “revolutionary” option – Search Ads in App Store.
After more than a year in development, Search Ads went live in October of 2016.
The results have been explosive. By 2021, Search Ads were making Apple an estimated $5 billion a year – by comparison, a company as popular as Snapchat had only made $4.1 billion from advertising that year.
As noted by one observer, "It's like Apple Search Ads has gone from playing in the minor leagues to winning the World Series in the span of half a year." And they are just getting started: according to estimates by the prominent investment bank Evercore, Apple’s annual advertising revenue to grow to $30 billion by 2026.
The meteoric rise of Apple’s Search Ads in App Store, echoing the earlier similar explosive successes of Google’s AdWords and Amazon’s Sponsored Products, once again reinforces the enormous power, upside, and profitability of a seemingly simple idea: Sponsored Search.
October 20, 2022
Key to breaking through marketplace monetization in uncertain times ahead
With the news of the decline in global venture funding and Sofbank’s posting record losses for its Vision Fund, Marketplaces and Retailers all around the world have a hard-to-ignore fear of recession these days.
For many experienced entrepreneurs and professionals who have lived through the dot-com bust or the ‘08 financial crisis, weathering a recession might not be new. Entrepreneurs and marketplace leaders may need to revisit strategies to tackle the challenges that come with recession.VCs and large corporations are already revisiting their strategies in the face of current marketing conditions. One of the biggest venture capital firms, Sequoia Capital, shared their “digital toolkit” to help the startups navigate the challenging times ahead.
Even in times of layoffs, and technical teams shrinking, we’ve seen that more and more companies are investing in monetization through offering native ads.
We took a closer look at the specific impact for marketplaces and ecommerce brands.
Over the years, the number of digital marketplaces grew rapidly and turned into highly valuable assets for retailers. With competition in the market, growth might have taken precedence over monetization for online marketplaces.
A significant decline in spending during an economic downturn creates challenges for marketplaces and retailers. While consumers will continue to buy the essentials–food, health, personal care, etcetera.–decline in discretionary spending is inevitable.
These behavioral changes push marketplaces towards changing their strategies towards focusing more on monetization, customer and seller loyalty, and growing market position.
Times of crisis also create the perfect conditions for the birth of new businesses. Marketplaces need to update their strategies to be well-prepared for the potential competition.
These crisis times are also an opportunity for expanding into new markets or new formats, however we believe that a marketplace needs to have a solid monetization strategy that works in recession times, before considering growth.
The times of putting growth, or hypergrowth, as the top priority are gone, simply because the market is not rewarding the aforementioned growth the same way it used to.
At its core, monetization is about increasing capital. Marketplaces need to find new strategies to stay profitable and competitive.
Similar to many other businesses, marketplaces should focus on profitability rather than growth until the magnitude of the slow down in the economy is clearer. That doesn’t mean a complete stop on growth spending, but more of a balanced growth strategy with a focus on improving profitability.
For marketplaces, the monetization models are limited, especially for the ones that are operational heavy. During this downturn, no matter what the business model is(subscription fees, commissions, listing fees, etc.), money flow needs to be optimized.
After embracing reality, it’s time to act. You do not have years to plan your next steps. You know the market and your business. Do what is needed to preserve cash, increase the cash flow, and cut unnecessary expenses. Profitability is the main focus, now!
The money you want to spend on the Superbowl Ads is better spent on increasing your employee, consumer, and vendor loyalty. Expensive sponsorship deals with Hollywood stars can wait.
While optimizing your current monetization strategy, look for new methods.
While looking for new monetization methods, avoid drastic changes or complete overhaul, unless your marketplace monetization strategy is clearly not robust enough to support you through the recession.
Instead, explore new methods that could easily fit in your current strategy.
Talk to your customers, vendors, industry experts, and discuss options internally. Study the quantitative and qualitative data to find a method that aligns with your vendors’ goals and enhances your customers’ experience.
Your focus is on growing profitability, but you are not alone in this game. As you’re looking to monetize in new ways, so are your vendors! Partner with them to find solutions that benefit both of you.
Help them to thrive in these times by giving them the tools to sell more on your platform. Adapt a close feedback loop with them and respond proactively to market changes together.
Monetization is as important for your vendors as it is for the marketplace.
Native ads are the perfect way to help your vendors sell more on your platform. In the form of sponsored listings and banner ads, they help your customers find relevant products and your vendors increase their sales.
Amazon’s +$30 billion dollar per year revenue from Amazon Ads shows the true potential of the native ads on a marketplace.
Increased revenue and profits are the 2 immediate benefits native ads can give a marketplace or an e-commerce platform. That makes native ads a powerful and flexible monetization lever; something you need during the current market.
With Topsort’s API-first solution, you can build a high-revenue ad platform for your marketplace in just weeks.
We’ve combined our expertise in game theory and auction design with marketplace and vendor priorities to bring you the best auction-based advertisement infrastructure out there.
Your vendors can also create effective ads with little angst and more confidence using our intuitive UI.
August 24, 2022
As a retailer, are you doing everything you can to take a slice of the retail media pie?
Retail media is probably the biggest trend in retail this year and is expected to grow by 26% to $30bn in the next couple of months. Its prominence has only been pushed further by the announcement of the disappearance of third-party cookies by Chrome and other major browsers.
So, who is winning in the retail media world? Of course, we have to look at the pioneer of retail media: the giant that is Amazon. In 2021, Amazon brought in $31bn in ad revenue. To put that into perspective, Walmart, Amazon’s closest competitor in the retail media space brought in $2.1bn in ad revenue for the same year.
First of all, BCG estimated profit margins for advertising on retailers' own channels to be as high as 90%.
Secondly, you have to stay competitive. Your vendors and brands are selling across multiple sites, perhaps including Amazon. If every other retailer offers them the opportunity to promote their products and increase sales, then why should they stay with you?
Finally, retail media is a great source of first-party data about your customers and vendors, especially prominent as third-party data is so hard to come by. With all this in mind, as a retailer, how can you be a “winner of retail media” and take a slice of the cake?
As a retailer, there’s nothing worse than the fear of customers coming on your site and then clicking on an ad that takes them to a different site. Or, if your design team has worked so hard to build an aesthetic sight for a third-party ad to start advertising flip-flops with a flashing red and yellow banner. Retail media is different; all the advertising is done by your existing vendors, and the ad can be as simple as a well-designed “Sponsored” tag. Even better, the ads will only be placed in high areas of relevance. For example, if you’re browsing sunglasses, you might see a video product listing for a sunglasses ad.
Retail media platforms are tech-heavy. This is why so many retailers chose to partner with retail media providers like Topsort who have the infrastructure perfected. Omnichannel is the buzzword of the retail world at the moment and without retail media, there is no buzz. Selling and advertising across multiple channels, having a presence online and in-person, and of course, creating a relevant ad platform is a necessity to thrive in 2022 retail. As a retailer, you might have brick-and-mortar stores, but a profitable online store is a whole different business.
Retailers make their money by vendors paying to promote their products and listings, so, the easier your retail media platform is, the better! Some brands have specialist advertising teams that create campaigns full-time, but the midsized and smaller vendors do not. Advertising should be simple, intuitive, and available without embarking on a huge training program. Successful retail media platforms are offering vendors "free ad credits" to get started. This way, they can test out making campaigns, see the results and ROAS and put their own money in!
Pricing ads is hard. Correction, pricing optimally is near impossible. Why? Because dynamic market changes and fluctuations are too much to keep track of. Retail media platforms that price their ads based on vendor auctions have a much greater chance to exceed revenue expectations and save employee time! Retail media infrastructure with machine learning functionalities can assess these factors that influence prices within a fraction of a second and adjust accordingly for price optimization.
Data is of course at the forefront of advertising with retail media. Vendors want to track and see reporting of their campaigns to assess their ROAS and CTRs. Retailers want to track the progress of the overall platform and be able to zoom in to analyze the performance of individual brands, products and campaigns. Real-time reporting ensures transparency and ease of data extraction. It's also great in customer support to help out vendors in real-time. As third-party cookies are phased out, data is one of the most valuable sources on the internet. Retailers using retail media can learn from each campaign with hundreds of thousands of data points every day.
The buzz of retail media is still on its way up and the potential to get on board is huge. 65% of top US retailers have an existing media monetization program with many more in the pipeline. As digitalization and e-commerce continue to rise, and the share of the retail media pie starts to shrink, now is the time to launch your retail media offering.
August 3, 2022
Delivery apps are beginning to explore an incredibly lucrative monetization opportunity: advertising using sponsored listings!
Mobile delivery apps are a marvel of modern business and technology. Doordash, UberEats, and Grubhub give customers an unprecedented set of dining choices, while at the same time allowing restaurants to reach a wide consumer base. Delivery apps like Instacart and Drizly provide same-day delivery on a wide variety of items, from groceries and consumer-packaged goods to wine and other alcoholic beverages. And newcomers like Jokr, Gopuff, and Gorillas upped the ante by promising delivery in as little as 30 or sometimes even 15 minutes.
At the same time, while providing such attractive services to the consumers, these businesses face very challenging economics: delivering items to customers is a time-consuming, labor-intensive, and expensive process, while margins on many of the items are slim. In the words of Grubhub’s founder, Matt Maloney, food delivery “is and always will be a crummy business.” Such economics not only make it challenging for these companies to reach profitability, but also often lead to unhappy partners, who sometimes go as far as calling the apps a “necessary evil” and feeling that they are “being taken advantage of”. And the current macroeconomic conditions make life even more difficult for these apps: while the pandemic increased the demand for their services and boosted their popularity, the labor shortages require paying delivery workers even more and thus drive the businesses’ costs even higher.
So why are these companies valued so highly, and why are investors so enthusiastic about their futures? The answer is that they are sitting on (and beginning to explore) an incredibly lucrative monetization opportunity: advertising in general, and featured/sponsored listings in particular. UberEats unveiled their self-serve, cost-per-click sponsored listings platform in August of 2020. Doordash followed in October of 2021. Grubhub unveiled their own offering, and Matt Maloney (the founder) reinforced his view of the opportunity, saying that Grubhub’s advertising service will hold the key to its future profitability.
Being able to advertise on delivery apps is incredibly attractive to the restaurants and other sellers. They can reach consumers at the point of immediate intent, and are able to provide highly relevant and targeted ads. And consumers are especially likely to respond to such delivery app ads, given the relevance, and the fact that they may only see a few results at a time and may not have time or interest in scrolling through a long list of options
Being able to promote on such apps gives new entrants an opportunity to get noticed and discovered by potential customers - and lets these customers know about various choices that they otherwise would not have known about. Sellers advertising on these platforms often increase their sales by 15-30%, and each dollar spent on advertising often brings in ten to twenty dollars in sales. As a result, the demand from advertisers to promote their restaurants and products via sponsored listings is incredibly strong.
The results from rolling out these ad platforms are immediate and striking. In the words of Toby Espinosa, VP of ads at DoorDash, “We just launched these services and I think the thing we underestimated was the power of the demand.” Likewise, Uber’s revenue from ads is now in the hundreds of millions of dollars per year. Both platforms use auctions to determine which ads to show to the users, so as the demand from advertisers goes up, so do their bids in the auctions, and thus the platforms’ revenues.
We are just starting to see the rollout of these advertising platforms, but it is already clear that they are an incredibly powerful and profitable monetization tool, and that delivery apps are a perfect match for them. The apps that do not have them yet will follow suit soon - if your competitor is getting a major revenue stream from such a platform, and you do not, that’s a major (and quite possibly lethal) strategic disadvantage, as they will have more flexibility, e.g., in reducing commissions or attracting new sellers. In the words of Toby Espinosa (the VP of ads at DoorDash), “This is the holy grail of e-commerce advertising if we can get this right.”
With shifting privacy-policies and an unavoidable Cookiepocalypse, advertisers have to adapt to stay competitive. The question is how will they be able to still serve personalized ads without third-party cookies? Topsort's modern-day, privacy-respecting solution has got the answers.
Jun 8, 2022
2022 is the year of retail media... but what is it?
Retail media is having its heyday in 2022. According to eMarketer, US retail media ad spend hit $31.49 billion in 2022 and is expected to increase $10 billion more in 2023.
Digital advertising is nothing new, but retail media is revolutionizing how well it’s being done. In an age when online shopping is widely popular and third-party cookies are disappearing, businesses that use retail media are not only ahead of the curve, but protecting and enhancing customer experiences when shopping online or in-store.
But before we get ahead of ourselves, let's start with the retail media definition with what is retail media? and what are the examples of retail advertising?
Retail media refers to advertising within retailer sites and apps. With retail media, brands can promote their products on a “digital shelf” to customers at various stages of their buyer’s journey.
Retail media solutions often appear as native ads or display ads. Native ads blend in to the look and feel of a website. Ever noticed a “sponsored” or “promoted” label at the bottom or top of a product or service offering on a marketplace website? That’s a sponsored listing, AKA an inconspicuous native ad at work.
Display ads are similar to billboards or banners you see at the end of aisles in physical stores. Getting creative with images and messaging gives brands fun and different ways to catch their customers’ attention.
Here’s an example of native ads on sites with different kinds of listings and how display ads appear on homepages:
Retail media ads appear often appear on a site’s home page, category page, search results page, or product details page, as seen in the retail media advertising examples above. However, modern retail media solutions also enable advertisers to leverage shopper data to display targeted ads off-site. An example of an off-site ad offering is seeing an ad for L’Oreal hairspray when you’re on a news site because you recently viewed said hair spray on Amazon.
Retail media benefits everyone involved in the buyer-seller ecosystem: Customers, retailers, and vendors/brands.
Native ads are non-intrusive to the viewing experience of shoppers and always relevant to their shopping interests. A more seamless and personalized shopping experience protects the buyer’s journey. Customers stay on your site and are happy to buy what they’re looking for.
And ad personalization doesn’t require invasion of customer privacy. Personal data is protected. First-party data, information that users voluntarily provide marketplaces, is the only information needed to run relevant ads.
Marketplaces can boost their overall revenue and GMV when they play the retail media game. Using retail media jumpstarts two new revenue streams: ad revenue generated from running auction-based ads and more sales revenue.
Retail media’s ad personalization and targeting capabilities helps vendors reach customers at their I-want-to-buy moment. Retail media ads gives products and vendors more visibility and brand awareness. And great retail media optimizes your ad spend by learning from consumer patterns, which leads to higher conversions and return on ad spend.
Vendors also love it when they can advertise on more sites other than just the big retail giants’ sites (Amazon, Walmart, Target). Advertising on Amazon has become overly complicated to learn and execute successfully. Great retail media gives them more places to advertise on your site free of hassle and concern for invading customer privacy.
Lastly, retail media correlates sales data directly to ad spend. This is known as “closing the loop” between sales data and marketing data. Retail media can link ad spend to sales down to the SKU level. This level of granularity helps advertisers forecast better returns and stay agile with their ad campaigns.
Many are taking a slice of the retail media cake, worth $100 billion in revenue. The opportunity lies with retailers to act now to reap the benefits.
May 12, 2022
When is it too soon for you to roll out native advertising?
More and more retailers are realizing the strategic benefits of implementing native advertising sooner than later, and treating it as a high. Thanks to the recent shift in technology (and hey Topsort!), fixed priced models and auction based models are getting more and more accessible. But as you plan out the scaling journey and growth goals of your recently founded marketplaces, and looking at potential monetization opportunities, the question becomes - Is my marketplace ready for this?
We all understand that marketplaces are very fragile ecosystems of supply and demand. From what we’ve seen, if you are still the most concerned with demand, aka the monthly traffic or the daily visits on your marketplaces, we’d say you are not the most ready.
Once the marketplace reaches the flywheel activation stage, when you are getting new suppliers signing up and new customers coming through your doors. You’re ready and it’s time to go into your goldmine called native ads. Good signs might be when brands ask you how to become advertising partners, when you start selling out of the giant homepage banners.
In fact, the native retail media attention has become so valuable you’ll want to have your advertisers compete. Auction-based systems are perfect to take you to the next level.
Topsort has a unique approach and believes in auction-based native advertising. On a fundamental level, our cofounder Michael Ostrovsky - a world renowned economist and game theory expert has said “for an auction to work, fundamentally you just need 2 guys to compete.” We’ve seen this to be true in practice.
In Topsort’s anonymized case studies, we’ve seen marketplaces with as many as 20 vendors participating in advertising to have a significant revenue lift that makes the endeavor meaningful. You can read more about a specific customer of ours - Babytuto, that’s been able to successfully running advertising and have a dozens of sellers running campaigns in auto bidding.
With technology, we’re breaking the barrier to the exclusive yet lucrative art of “auction-based advertising”. In fact, we now know the barrier for entry is less the scale of a marketplace, but more related to the amount of resources that large-scale marketplaces can afford.
So yes - 20 sellers are more than enough. Just having 1% of the sellers participating can already create a significant impact on monetization. Welcome to the great democratization of auction-based advertising. The same technology that powered the roaring success of Amazon ads in the past decade and some may say “better” than Amazon, is now available in a single API.
Unsure? Talk to us today.
May 12, 2022
Take your last few bites now, 2023 will mark the new phase of a cookieless internet.
Can you imagine an internet search without tracking devices sharing huge amounts of personal data with hundreds of companies… well, soon it won't be an imagination, but the reality of the cookieless future.
First-party cookies are stored by the site a user is directly browsing on, these cookies can track data such as language settings and analytics; primarily, their function is to enhance the user experience and is only accessible to that original domain.
Third-party cookies are created by other third-party domains than the site a user is visiting, such as an AdTech company; they track retargeting, ad-serving, and cross-site tracking.
Would also like to give a mention to Salted caramel and white chocolate cookies and the author’s favorite recipe here!
The debate between third-party advertising and privacy has been ongoing since pretty much the beginning of advertising. Should ad services have access to so much data? Should ads be so intensely personalized and, is it intrusive? All valid questions.
Finally, to the happiness of many, 2022 marks the time that privacy prevails with some browsers already blocking the use of third-party cookies with Chrome to join them in 2023. It marks the happiness of many end-users who felt some ads were too intrusive.
The dismissal of third-party cookies comes as negative news to many AdTech companies (no surprise there!). With many companies building an entire business around the use of third-party ads, they’re being forced to adapt. In fact, IAB research found that when cookies disappear, publishers could lose up to $10bn in ad revenue and stand to lose 50-70% of their revenues if they don’t take a new approach to ads and audience data.
Every retail company has different thoughts over disappearing cookies, but one thing is for sure, they know they need to adapt. The ad industry is moving more in the direction of intense ad relevancy through retail media.
With one in eight digital ad dollars being spent on e-commerce advertising in 2021 and the retail media industry is expected to hit $52.2b by 2023, large-scale retailers are looking closely into these networks.
Unlike ads that follow you across different sites, retail media gives retailers the ability to access first-party data and “close the loop” as reported by BCG. This closed-loop implies that ads across a retailer's site will be exclusively offered to brands and vendors who sell on that site. In this way, there’s no need to track externally, as all the data will be stored and used on one site.
This first-party data is key to following and understanding consumer behavior, trends, and mapping segmentation whilst measuring effectiveness at touch points along the customer journey.
With brands and vendors paying to advertise, they increase their impressions. The retailer typically charges a cost-per-click on the ads, providing a scalable revenue stream.
Recently, Boots CMO, Pete Markey said: "A couple of years ago, only about 7% of our media was booked using first-party data, it's now over 40% and growing". Boots aren’t the only company moving in the retail media direction, Best Buy, Kroger, Walmart, Instacart and Nordstorm are all companies leveraging this opportunity.
One thing is for sure: digital advertising will be changed forever. With Amazon leading the way generating $31b of the $100b retail media opportunity, retailers that want to partake as early adoptors must act now.
May 12, 2022
Instacart’s ad revenue reportedly accounted for $300 million last year and is on track to reach $1 billion in 2022. Is this the future of delivery apps?
Earlier this month, Instacart hired a top executive from Facebook, Fidji Simo, as its new CEO. At first glance, the move may seem surprising—after all, much of Fiji’s background is in advertising, launching and leading various advertising products on the Facebook app, while Instacart is one of the leading gig economy marketplaces, famous for having its shoppers deliver groceries and other goods to its customers—a very different business.
Digging deeper, however, reveals that the move is extremely logical: while in consumers’ minds, Instacart is a delivery service, the reality is that advertising on its platform is quickly becoming its main source of profit. With brands actively competing for ad space and consumer eyeballs on Instacart’s platform, its advertising revenue reportedly accounted for $300 million last year and is on track to reach $1 billion in 2022. In fact, according to Business Insider, Instacart’s previous CEO Apoorva Mehta, “would say internally that the company's goal was to break even as a delivery business and produce most of its profit from advertising.”
What makes Instacart such an attractive advertising platform is that when customers use it, they are actively looking to purchase items, and clearly and naturally indicate their intent—so advertising to such an audience is extremely attractive for brands. Moreover, brands can easily track the performance of their ads: how many people saw them, how many clicked on them, how many ultimately purchased, and what the total sales amount and return on ad spend were.
Being able to clearly see and measure the value that the ads bring, brands are willing to pay a lot to show them—and competition between brands for the valuable advertising slots drives up the prices of those slots and the overall revenue from advertising. In developing this auction-based advertising platform, Instacart is following in Amazon’s footsteps: advertising is now Amazon’s most profitable business, generating almost $30 billion in revenue, at very high margins (because the cost of serving ads is much lower than the cost of shipping physical items). In fact, Instacart is not just following Amazon’s playbook—in 2019, it hired one of Amazon’s top executives in charge of advertising, Seth Dallaire, into a newly created position of Chief Revenue Officer, to execute it.
Soon after that, in May of 2020, Instacart launched a self-serve, auction-based ad platform, allowing brands to compete to promote their products directly on Instacart’s marketplace—just as they can do on Google, Facebook, Amazon, or Topsort’s platform.
Using an auction-based platform (specifically, one based on the Second-Price Auction—the same one as what our platform is based on) and having brands compete to promote their products leads to an efficient outcome, market-driven ad prices, and high ad revenues. The ad marketplace on Instacart is now booming, with “millions of auctions going on behind the scenes everyday,” leading to spectacular results. In barely a year, Instacart became yet another example of a stunning success of auction-based sponsored listings, once again confirming the power of the model.
See how the biggest marketplaces, delivery apps, and retailers launched their monetization journeys with Topsort’s APIs
In an eCommerce category that has a huge room for growth, one European online pharmacy group is leading the industry with its auction-based ad platform. During the first 6 months of their retail media solution, Atida vendors have seen impressive results in terms of ROAS, sales, and conversion rates.
October 25, 2022
Aiming to reach 10% of the total value of the company’s transactions, grocery delivery app JOKR doubles down on retail media as a new means of monetization.
October 20, 2022
In just 2 weeks, Pakistan’s quick commerce leader Airlift launched a full-scale ad platform using Topsort
September 29, 2022
Retail pharmacy industry has a pandemic-like surge in retail media. leading pharmacy, Atida, has the proof!
Wondering how the real-time auctions work? Read articles about the auctions, sponsored listings, and common features of auction-based advertising
A revenue-optimal ranking rule that takesinto account effects on advertiser satisfaction and user experience
Results of a large field experiment on setting reserve prices in auctions for online advertisements.
Does advertising serve as a signal? Evidence from a field experiment in mobile search
For those who really want to get in the world of auctions and game theory! We curated scientific papers and researches that shaped real-time auctions!
Towards Efficient Auctions in an Auto-bidding World
Could auction welfare and revenue be improved in auto-bidding environments?
Budget Pacing for Targeted Online Advertisements at LinkedIn
An experiment on Linkedin Ads to make ads beneficial to advertisers and publishers!
Multiplicative Pacing Equilibria in Auction Markets
Can markets have multiple pacing equilibria with variations in natural objectives?
Autobidding with Constraints
What happens when all advertisers adopt optimal autobidding?
A bid optimizing strategy which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view request granularity
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