For years, ad servers have been the backbone of digital advertising. They determine which ad shows, where it appears, and how campaigns are delivered. But fundamentally, they have always been execution engines, not decision-makers.

Publisher ad servers optimize impressions. Commerce platforms optimize transactions. Learn why retail media requires a new generation of infrastructure.

In retail media, the most reliable targeting inputs at launch are usually search intent, category and product context, onsite behavioral signals (e.g., views, add-to-cart, purchases), seller and brand constraints, and simple retargeting windows, where privacy allows.

Bad UX doesn't just lose users. It loses trust. Here are 3 examples of how we approach UX design at Topsort.

Learn how retail media platforms work, what changed in 2025, and what separates winning networks. Covers auctions, attribution, privacy, automation, and growth trends.

W23 Global is backed by Tesco (UK, ROI, Europe), Ahold Delhaize (US, Europe, Indonesia), Woolworths Group (Australia, New Zealand), Empire Company Limited/Sobeys Inc. (Canada) and Shoprite Group (Africa). Topsort is setting new global standards for how retailers, brands, and agencies activate, optimize, and measure retail media

Discover the future of auction advertising with retail media companies. Explore innovations like programmatic advertising, contextual targeting, and AI-driven strategies to enhance auction sales.

Migrating a live advertising platform from one provider to another is one of the most high-stakes operations a marketplace can undertake. It's a complex process where even minor data inconsistencies can have devastating consequences.

Learn how to measure success in retail and commerce media. Explore key metrics like ROAS and conversion rate, and the ad customization tools that help retailers and brands grow smarter.

Unlock the power of AI advertising in retail media to enhance personalization, target ads precisely, and maximize ROI. Discover key strategies and tools today!

The digital transformation of pharmaceutical retail has just reached a new milestone. Topsort, the global leader in Retail Media technology, announces its latest strategic partnership with RD Saúde, Brazil’s largest health ecosystem, bringing together more than 3,000 pharmacies across Brazil.

Learn how an omnichannel retail media platform helps close the gap between digital ads and in-store experiences with synced messaging and smarter tools.

Skip the slowdowns of direct ad buys this season and see how a retail media network gives you more control, better insights, and faster moves.

Silicon Valley AI innovator in retail media makes first acquisition and appoints UK Lead

Learn how to build a smart, flexible retail media platform without overcomplicating your setup—just the tools and structure that help you scale fast.

Discover how to enhance retail media yield through optimized auction design, unified data, and robust privacy governance. Learn proven strategies and tools to boost RPM and ROAS fast.

Take control of seasonal demand using a connected retail media infrastructure with real-time autobidding and forecasting to plan campaigns, avoid stock issues, and keep store flow steady.

Fall campaigns always bring a special kind of rush. Shelves shift for holiday sales, and shoppers bounce between digital and physical stores. Nothing can afford to lag behind. For retailers, every ad, offer, and placement needs to come together in sync. That only happens when the systems underneath are built to work as a team.

Explore the top AI advertising platforms of 2025. Compare Topsort, Amazon, Google, and others on privacy-first design, AI-powered auto-bidding, modular infrastructure, and scalability.

Discover how Topsort's AI infrastructure empowers retailers to enhance their retail media networks. Boost brand presence and streamline ad strategies today.

Discover how to fix slow ad server responses. Learn symptoms, causes, and practical solutions to enhance your retail media operations with Topsort.

Discover how AI bidding strategies can optimize retail ads, enhancing targeting, automation, and revenue while staying ahead in retail media advancements.

In 2025, retail media is no longer a side bet—it’s a cornerstone of digital advertising. U.S. retail media ad spend is projected to hit $62 billion, growing nearly 20% year-over-year (Emarketer, Adtelligent). Brands and agencies are turning to retail media for its unique combination of high-intent audiences, closed-loop measurement, and commerce-driven outcomes.

As retail media networks mature, the demand for sophisticated performance measurement has never been higher. Leading networks like Amazon Advertising and Walmart Connect have set the standard for campaign analytics. Today, we're delivering that same level of insight through Toppie Analytics—a comprehensive performance tracking solution designed for the modern retail media ecosystem.

Discover how Topsort’s AI-powered tools can solve common ad network issues. Enhance targeting, bidding, and data analysis for optimal results.

In retail, it’s always important to find new ways to reach customers effectively. This is where ad servers come into play. Imagine having a tool that not only helps you show ads to your audience but also makes it super easy to manage those ads. An ad server acts like an engine that powers your digital advertising strategies. Whether you own a local store or run a large online marketplace, ad servers can be a transformative component in how you engage with your customers.

Ad formats serve different purposes across the customer journey. Sponsored listings drive purchases. Banners build awareness. Video ads spark interest. Yet until now, all formats were measured using the same attribution logic—making it difficult to see the true impact of each.

Creating banner ads shouldn't feel like reinventing the wheel every time. Yet for many retail media teams, that's exactly what happens—each campaign requires customizing headlines, images, buttons, descriptions, and pricing from scratch. The result? Hours spent on repetitive work, inconsistent brand presentation, and frustrated teams who'd rather focus on strategy than pixel-pushing.

Struggling with native ads not showing properly? Explore causes and fixes to keep your campaigns on track. Ensure seamless integration with Topsort's tools.

Learn how to select a DSP that aligns with your business goals. Explore considerations from flexibility to pricing, and optimize ad strategies effectively.

Online advertising has evolved from basic banners and manual bidding to dynamic, AI-powered systems. As retailers and marketplaces scale their ad infrastructure, traditional tools often lack the precision and flexibility required today.AI-powered ad auctions eliminate guesswork by analyzing real-time signals and optimizing ad delivery on the fly. These systems adapt to shifting shopper behavior and external trends—delivering more accurate, timely, and efficient campaigns.Topsort’s AI-driven infrastructure enables retailers to boost ad value without added complexity, moving from reactive setups to proactive strategies.

Discover reasons your ad network revenue is falling and explore effective strategies, including AI-powered targeting and dynamic auctions for recovery.

Discover effective ways to identify and solve common problems in an ad server API and enhance connectivity with Topsort's expert tips.

Discover how to correct common errors in an ad server platform to enhance ad performance and increase revenue with Topsort's expert insights.

Discover smart ways to solve ad tech issues, improve user experience, and make the most of your platform for retail media with simple strategies.

Company has been developing its own proprietary machine learning and personalization offering to complement and expand on top of its retail media platform and ad server offering instead of relying on third-party solutions

Empowering global retailers with local support, Topsort enables Liverpool to launch a cutting-edge retail media platform, boosting seller performance and enhancing customer experience.

Discover how Topsort & Segment’s partnership empowers retailers with seamless ad network management, optimized targeting & real-time insights

Ad cannibalization is a rising issue in retail media, yet it often slips under the radar in digital advertising conversations. Discover how Topsort cracked the code to effectively solve this challenge in retail media.

Discover 6 reasons why retail media is revolutionizing advertising, transforming how brands connect with consumers and boost ROI.

Our new Roles and Permissions feature allows marketplaces to define specific roles for users, ensuring sensitive information is protected and access is properly managed. 

Find out the three keys RMNs have learned from ad networks and why they’ll keep rising to the top.

Let's dive into the story of this 3-year-old, non-traditional marketplace that's been making waves. Our "Mystery Customer" uses Topsort's core technology to drive growth and financial sustainability.

Topsort Expands into Brazil’s Retail Media Scene Through Strategic Partnership with Leading Retailer Lojas Renner

Boost sales and brand visibility for your business at the same time!

In the evolving landscape of digital advertising, understanding the tools at your disposal is key to leveraging them effectively. Two such tools—ad servers and retail media platforms—serve distinct but complementary purposes. Let’s dive into what each of these does and how they can benefit your business.

Learn about ad auctions, their different methods, and compare first-price and second-price auctions, along with their optimal use cases.

Discover how this social-commerce app reached 4,000 self-service advertisers and increased their ad spend by 50% with auto-bidding.

Transform your ad strategy with Topsort's AI-driven Halo Attribution. Discover unparalleled transparency and boost campaign effectiveness. Learn more now!

Fixed-price guaranteed delivery ads are rarely priced right: to do so would require a magic 8-ball. The better alternative? Ad auctions!

Any day now cookies will be gone for good, So what's the solution to advertising in a post-cookie world? Check out are Sponsored Listings Ad Guide

Discover how Apple transformed its struggling iAd business into a powerhouse with Auction-based Search Ads in the App Store.

Learn how second-price auctions work and why they are the most popular auction model for the auction-based ads platform.

Want to maximize your conversion with retail media advertising? In this guide you'll discover why now is the moment for retail media networks.

Discover Topsort's Agency Dashboard: streamline retail media efforts, expand reach, and optimize operations for brands and agencies from one platform.

At Topsort, we simplify your ad campaigns and financial transactions with Total Budget Control and Self-Service Payments, maximizing efficiency and impact.

There are many types of advertising on the Web and mobile platforms. What makes Auction-powered Sponsored Listings unique?

70% of Google advertisers use autobidding. Learn how it can revolutionize your own ad business!

Ad auctions have emerged as the best way Sponsored Listings are sold & allocated on top search engines like Google and Bing, why?

Navigate the post-cookie era with Topsort's privacy-center solution, ensuring personalized ads without third-party cookies.

Delivery apps are beginning to explore an incredibly lucrative monetization opportunity: advertising using sponsored listings! Here's why.

We're excited to introduce Topsort's Sponsored Brands—a real game-changer previously available only to big players like Amazon.