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AUCTION BASED ADVERTISING

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5 min read

How Did Sponsored Listings Grow into a Pillar of Profitability for Amazon?

5 min read

Here's How Google Shifted From a Fixed Price to Ad Auctions

"I love my cookiebites"

Julián Mayorca
‍Global Head of Monetization at Rappi

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INSPIRED

See how the biggest marketplaces, delivery apps, and retailers launched their monetization journeys with Topsort’s APIs
and tools

Pakistan's 1st auction-based Retail Media system powering a Super App,loved by Coca Cola, P&G, Unilever & more

In just 2 weeks, Pakistan’s quick commerce leader, a super app launched a full-scale ad platform using Topsort and created a new revenue stream for their marketplace. Through sponsored listings and banner ads, Airlift vendors saw a 15x ROAS.

Brazilian social commerce app increased their ad spend by 50% with Topsort's auto-bidding

Discover how a Brazilian social commerce app turned their ad inventory into a goldmine with Topsort’s auction-based monetization platform. In just three weeks, they onboarded +4000 sellers, achieved a staggering 4x ROAS, and saw their conversion rates skyrocket.

Daki, Brazil’s Top Delivery App, Leverages Topsort's Sponsored Listings to Drive Profitability

Topsort's AI-driven API tools empowers Daki with auction-based sponsored listings, offering their CPG partners an intuitive and high-performing way to promote their products, while driving exceptional ad revenue growth.

A Walmart Marketplace Shift to Self-Service Sponsored Listings Boosting Ad Revenue to 0.5% of GMV in Just 6 Months

The story of how Babytuto, now a Walmart Brand, used Sponsored Listings to build a scalable revenue stream in less than a month and helped its vendors boost their sales just in time for Cyber Monday!

NERD OUT

Wondering how the real-time auctions work? Read articles about the auctions, sponsored listings, and common features of auction-based advertising

Quality scores in online
advertising auctions

A revenue-optimal ranking rule that takesinto account effects on advertiser satisfaction and user experience

Optimal reserve prices
in online advertising auctions

Results of a large field experiment on setting reserve prices in auctions for online advertisements.

The effect of the “sponsored” label on user engagement, and the informative role of advertising

Does advertising serve as a signal? Evidence from a field experiment in mobile search

For those who really want to get in the world of auctions and game theory! We curated scientific papers and researches that shaped real-time auctions!

Towards Efficient Auctions in an Auto-bidding World

Could auction welfare and revenue be improved in auto-bidding environments?

Budget Pacing for Targeted Online Advertisements at LinkedIn

An experiment on Linkedin Ads to make ads beneficial to advertisers and publishers!

Multiplicative Pacing Equilibria in Auction Markets

Can markets have multiple pacing equilibria with variations in natural objectives?

Autobidding with Constraints

What happens when all advertisers adopt optimal autobidding?

Optimized Cost per Click in Taobao Display Advertising

A bid optimizing strategy which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view request granularity

"I love my cookiebites"

BEINSPIRED

NERD OUT

Quality scores in online advertising auctions

Optimal reserve pricesin online advertising auctions

The effect of the “sponsored” label on user engagement, and the informative role of advertising

DIVEDEEPER

Optimized Cost per Click in Taobao Display Advertising

BE
INSPIRED

Quality scores in online
advertising auctions

Optimal reserve prices
in online advertising auctions

DIVE
DEEPER