Stay in the know, Stay ahead!


Find exclusive content, news from the industry, research and inspirational success stories from the biggest marketplace and multi-brand retailers in the world. Deep dive in the world of real-time auctions and stay sharp!

Glovo scales up their ad platform to 1000+ vendors in less than 3 months.

5 min read

Leading delivery app Glovo launches their dream media ads platform and easily scales up to 40x vendors in 3 months with custom-built tools and features from Topsort.

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Keep up with the industry with our original articles about the auctions based advertising, marketplaces, monetization tech, and native media and more!

March 24, 2023

2 mins

Easier and Deeper Insights with Topsort Analytics Tab

Marketplace and vendor level metrics all in one place for easier comparison and real-time data analytics

March 8, 2023

5 mins

Topsort Banner Ads: Now Smoother and More Coherent Than Ever

We launched a new and improved banner ads experience with improvements in configuration, campaign creation, and targeting.

October 27, 2022

3 min read

From a Flawed Business to Explosive Success: Search Ads in Apple App Store

Apple explored the power, upside, and profitability of "sponsored search"

October 20, 2022

4 min read

As Recession Looms, Monetization Tech is More Relevant than Ever for Marketplaces

Key to breaking through marketplace monetization in uncertain times ahead

Aug 24, 2022

4 min read

Top 5 Ways to be a Retail Media Winner

As a retailer, are you doing everything you can to take a slice of the retail media pie?

Aug 3, 2022

4 min read

The Rise of Sponsored Listings in Delivery Apps

Delivery apps are beginning to explore an incredibly lucrative monetization opportunity: advertising using sponsored listings!

Jul 29, 2022

2 min read

Autobidding, Auctions, and Automatic Growth

70% of Google’s advertisers use autobidding. 80% of Pinterest’s cost-per-click revenue comes from autobidded campaign...

Jul 26, 2022

3 min read

Here's How Google Shifted From a Fixed Price Model to Ad Auctions

Ad auctions have emerged as the best way Sponsored Listings are sold & allocated on top search engines like Google and Bing, why?


Wondering how the real-time auctions work? Read articles about the auctions, sponsored listings, and common features of auction-based advertising

Quality scores in online
advertising auctions

A revenue-optimal ranking rule that takesinto account effects on advertiser satisfaction and user experience

Optimal reserve prices
in online advertising auctions

Results of a large field experiment on setting reserve prices in auctions for online advertisements.

The effect of the “sponsored” label on user engagement, and the informative role of advertising

Does advertising serve as a signal? Evidence from a field experiment in mobile search


For those who really want to get in the world of auctions and game theory! We curated scientific papers and researches that shaped real-time auctions!

Optimized Cost per Click in Taobao Display Advertising

A bid optimizing strategy which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view request granularity