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AUCTION BASED
ADVERTISING

Find exclusive content, news from the industry, research and inspirational success stories from the biggest marketplace and multi-brand retailers in the world. Deep dive in the world of real-time auctions and stay sharp!

Grocery delivery app takes the fast lane to profitability by partnering with Topsort and betting on native advertising

5 min read

Aiming to reach 10% of the total value of the company’s transactions, grocery delivery app JOKR doubles down on retail media as a new means of monetization.

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STAY INFORMED

Keep up with the industry with our original articles about the auctions based advertising, marketplaces, monetization tech, and native media and more!

October 27, 2022

3 min read

From a Flawed Business to Explosive Success: Search Ads in Apple App Store

Apple explored the power, upside, and profitability of "sponsored search"

October 20, 2022

4 min read

As Recession Looms, Monetization Tech is More Relevant than Ever for Marketplaces

Key to breaking through marketplace monetization in uncertain times ahead

August 24, 2022

4 min read

Top 5 Ways to be a Retail Media Winner

As a retailer, are you doing everything you can to take a slice of the retail media pie?

August 3, 2022

4 min read

The Rise of Sponsored Listings in Delivery Apps

Delivery apps are beginning to explore an incredibly lucrative monetization opportunity: advertising using sponsored listings!

Jul 29, 2022

2 min read

Autobidding, Auctions, and Automatic Growth

70% of Google’s advertisers use autobidding. 80% of Pinterest’s cost-per-click revenue comes from autobidded campaign...

Jul 26, 2022

3 min read

Here's How Google Shifted From a Fixed Price Model to Ad Auctions

Ad auctions have emerged as the best way Sponsored Listings are sold & allocated on top search engines like Google and Bing, why?

Jun 22, 2022

5 min read

How to price an Ad to its true value by using Ad Auctions

Fixed-price guaranteed delivery ads are rarely priced right: to do so would require a magic 8-ball. The better alternative? Ad auctions!

Jun 8, 2022

5 min read

How Auction-powered Sponsored Listings Grew into a Pillar of Profitability for Amazon

There are many types of advertising on the Web and mobile platforms. What makes Auction-powered Sponsored Listings unique?

NERD OUT

Wondering how the real-time auctions work? Read articles about the auctions, sponsored listings, and common features of auction-based advertising

Quality scores in online
advertising auctions

A revenue-optimal ranking rule that takesinto account effects on advertiser satisfaction and user experience

Optimal reserve prices
in online advertising auctions

Results of a large field experiment on setting reserve prices in auctions for online advertisements.

The effect of the “sponsored” label on user engagement, and the informative role of advertising

Does advertising serve as a signal? Evidence from a field experiment in mobile search

DIVE
DEEPER

For those who really want to get in the world of auctions and game theory! We curated scientific papers and researches that shaped real-time auctions!

Optimized Cost per Click in Taobao Display Advertising

A bid optimizing strategy which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view request granularity