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AUCTION BASED ADVERTISING
Find exclusive content, news from the industry, research and inspirational success stories from the biggest marketplace and multi-brand retailers in the world. Deep dive in the world of real-time auctions and stay sharp!
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Julián Mayorca
Global Head of Monetization at Rappi
BE
INSPIRED
See how the biggest marketplaces, delivery apps, and retailers launched their monetization journeys with Topsort’s APIs
and tools
NERD OUT
Wondering how the real-time auctions work? Read articles about the auctions, sponsored listings, and common features of auction-based advertising
DIVE
DEEPER
For those who really want to get in the world of auctions and game theory! We curated scientific papers and researches that shaped real-time auctions!
Towards Efficient Auctions in an Auto-bidding World
Could auction welfare and revenue be improved in auto-bidding environments?
Budget Pacing for Targeted Online Advertisements at LinkedIn
An experiment on Linkedin Ads to make ads beneficial to advertisers and publishers!
Multiplicative Pacing Equilibria in Auction Markets
Can markets have multiple pacing equilibria with variations in natural objectives?
Autobidding with Constraints
What happens when all advertisers adopt optimal autobidding?