May 12, 2022
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“We’re extremely impressed with the results that we’ve seen so far. Topsort has been extremely fast with the overall process, ensuring that all of our needs are met and showcasing how much they really care about our future growth. With the results we’ve seen so far, we’re certain that our new retail media solution will help us scale faster this year!”
Paul Wijnant, Omnichannel Leader at Liquidos
Picture yourself on a scorching summer day, basking in the sun on the Chilean coast. The rhythmic beats of salsa dancers fill the air, and the sand tickles your toes. But something is missing—the taste of a refreshing drink. Enter our incredible partner, Liquidos.
Liquidos is a Latin American-based alcohol marketplace, boasting 50 physical stores and an extensive online range of over 200 products, including iconic brands like Aperol, Budweiser, and Hendricks. As online alcohol sales soared by a staggering 262% during the pandemic, Liquidos recognized the immense potential of retail media to enhance their customer experience and drive growth.
With a bustling pipeline, substantial site traffic, and multiple integrations to consider, Liquidos prioritized simplicity when partnering with Topsort. Through a seamless API integration process, completed in less than 10 days, Liquidos effortlessly joined forces with Topsort. With just one engineer from Liquidos and one from Topsort, the integration was swift, seamless, and facilitated through clear communication on Slack.
During a 15-day testing period, Liquidos witnessed a staggering 8.4% conversion rate among vendors across their site. Cheers to that!
Before partnering with Topsort, Liquidos had never ventured into running ads, and many of their vendors were new to promoting their products in an online setting. The exceptional conversion rates achieved during the testing phase marked a remarkable milestone for Liquidos and showcased the immense potential of retail media for their marketplace.
The alcohol advertising industry is projected to reach a whopping $6 billion by the end of next year, and it's not just the major players driving this growth. Ambitious and nimble marketplaces around the world are seizing the opportunity to embrace new revenue streams. Take a journey across the Atlantic and meet our UK-based partner, Drink Supermarket, who also discovered the "gold mine" of retail media.
This technology is no longer exclusive to marketplaces with extensive engineering teams—it's available to any marketplace poised to thrive in a cookieless world.
Ready to unlock the secrets of success? Dive into our comprehensive case studies, packed with proven strategies and insights that will elevate your marketplace game. Unleash the true potential of retail media and position your business at the forefront of industry innovation.
Let's embark on this exciting journey together. Download our case studies today and raise a glass to the future of your marketplace success!
