Autobidding
Bid pricing is hard… At scale, it's really hard!Let autobidding and second price auctions set optimal bid prices that get your advertisers their performance goals.
Secret to Long-tail
Adoption
75% of the vendors prefer autobidding to manual bidding.
Dynamically Adjust Bids
On the dashboard, just specify products to promote, a budget, and time frame and turn on autobidding.
Set ROAS Target
Autobidding dynamically adjusts bids to ever-changing auction environment factors to save you time and money.
Stress-free Advertising
Advertisers get a hassle-free experience and vendors seehigh returns!
From Rigorous Research
“Instead of asking the advertisers for fine-grained bids on potential keywords, auto-bidding products solicit high-level objectives and constraints”
Towards Efficient Auctions in an Auto-bidding WorldYuan Deng, Jieming Mao, Vahab Mirrokni, Song Zuo
.png)
How it Works
Before Autobidding
With Autobidding
.svg)
.png)
.png)
.png)
.png)
.png)