Autobidding

Bid pricing is hard… At scale, it's really hard!
Let autobidding and second price auctions set optimal bid prices that get your advertisers their performance goals.

Adjust my bids for me

product screenshot showing autobidding

From Rigorous Research

“Instead of asking the advertisers for fine-grained bids on potential keywords, auto-bidding products solicit high-level objectives and constraints”


Towards Efficient Auctions in an Auto-bidding World
Yuan Deng, Jieming Mao, Vahab Mirrokni, Song Zuo

Secret to Long-tail Adoption

75% of the vendors prefer autobidding to manual bidding.

Adjust my bids for me

Dynamically Adjust Bids

On the dashboard, just specify products to promote, a budget, and time frame and turn on autobidding.

Set ROAS Target

Autobidding dynamically adjusts bids to ever-changing auction environment factors to save you time and money.

Stress-free Advertising

Advertisers get a hassle-free experience and vendors see
high returns!

How it Works

Before Autobidding

All users need to manually set bids, for each product, that takes a lot of time and can cause missing targets.

ads before autobidding

With Autobidding

Let the machines bid for you!
It’s a set-and-forget! Our algorithm takes into preferences for ROAS targets on both marketplace and advertiser level.

product screenshot showing setting up autobidding on Topsort

Optimized for Performance

Our ML algorithms determine the optimal bid price for your ad campaigns’ success.

Dynamic Adjustments

Stay ahead of the game with bids that factor in time of day, location, keywords, and more.

Autobidding, Auctions, and Automatic Growth

“70% of Google’s advertisers use autobidding. 80% of Pinterest’s cost-per-click revenue comes from autobidded campaigns. What is autobidding, and why has it become so popular?”

Read this blog post from our Co-Founder and Chief Scientist Michael Ostrovsky to learn more about autobidding and see why big tech loves autobidding!