Topsort and Glovo: Game-changing Momentum

February 23, 2023
4 mins
Active Vendors Growth




Daily Ad Spend Growth


Leading delivery app Glovo launches their dream media ads platform and easily scales up to 40x vendors in 3 months with custom-built tools and features from Topsort.

Here’s the incredible journey of Glovo, a globally leading delivery app, who launched their dream ad platform and effortlessly scaled up to a whopping 40x vendors within just 3 months. And you know what?It's all thanks to Topsort's awesome custom-built tools and features. Together, we've achieved unprecedented growth and solidified Glovo's position in the market. Get ready to be inspired!

Scaling Glovo's Ad Business with Ease

A retail media platform is no easy feat, but Glovo made it look like a piece of cake. Let's dive into the exciting success story of how Glovo skyrocketed their ad business from a mere 20 vendors to over 1000 vendors across 5+ countries in less than 3 months. 6 months later and they have over 6000 active vendors onboarded!

Impressive, right? Here’s a quick intro to Glovo. They're a delivery app owned by Delivery Hero, operating in 30+ countries and 1500+ cities across Europe, Western Asia, and Africa. These guys can literally get you anything you want (as long as it fits in a courier bag). From delicious meals from local restaurants to all your shopping needs from florists, electronics stores, supermarkets, and fashion boutiques, Glovo's got you covered!

Meeting Glovo's Unique Needs with Topsort

Glovo, they're all about delivering a flexible platform that caters to their users' needs. So, when it came to finding a retail media solution partner, they wanted someone who can fit around that. They needed a partner who not only had an assortment of useful tools but could also deliver the specific features and customization they were after. Enter Topsort, the perfect match to turn Glovo's dream of the ultimate ad platform into reality.

Unleashing the Power of Glovo Ads

Thanks to Topsort's cutting-edge solutions, launching an auction-based advertising platform became a breeze for Glovo. Glovo decided to custom build their own ad business using Topsort's APIs and tools.

They kicked things off with Glovo Sponsored Listings, and boy, did it take off! With around 20 vendors on board, Glovo let them run effective and high-ROAS sponsored listings campaigns for about 10 days. What happened? The results were mind-blowing! Restaurants, supermarkets, and all sorts of Glovo vendors were over the moon with Glovo Ads. Those campaigns were bringing them a whopping 5x return on ad spend (ROAS). Cha-ching!

Rapid Growth and Exceptional Conversion Rates

Glovo's ad platform achieved one of the fastest growth rates among all our partners. In less than 3 months, they scaled up their vendor count a jaw-dropping 40 times, reaching over 1000 active vendors. And guess what? They're not showing any signs of slowing down. Talk about unstoppable momentum!But it doesn't end there. Despite the crazy expansion, Glovo managed to maintain consistently high average ROAS, ranging from 5-7x. That's seriously impressive, especially when you consider the influx of new vendors joining the advertising bandwagon. And you know what else? These incredible campaign results attracted even more vendors eager to experience the power of performance-based placements. The daily ad spend skyrocketed to more than 35 times its initial value. Wow!

A Dynamic Partnership

One of the secret weapons behind Glovo's ongoing success is Topsort's autobidding algorithm. As Glovo continues to scale up its ad business, this algorithm makes it super simple for vendors to launch over 3000 effective and high-ROAS ad campaigns, even if they're newbies in the advertising game. The combination of Glovo's user-friendly interface and Topsort's powerful campaign capabilities proved to be a match made in heaven for restaurants, supermarkets, and groceries. They were able to effortlessly create and manage campaigns, effectively reaching their ideal customers within their service radius. And guess what? Glovo Ads boasted an impressive conversion rate of around 10%. Customers were loving those relevant sponsored listings they were seeing!

With Topsort's custom-built tools and modular APIs, marketplaces, apps, and communities can unleash their full potential in the advertising space. Just like Glovo, you never have to settle or compromise. We've got your back every step of the way!Glovo's success story not only strengthened their vendor relationships but also generated scalable revenue streams. And the best part? Glovo has big plans for the future! They're expanding their ad platform to new cities and countries, constantly adding exciting new features to help more vendors and brands reach their desired audience.

Are you ready to take your retail media journey to new heights? Topsort is here to make it happen! We're not just a service; we're your dedicated partner, bringing expertise, innovation, and unwavering support to your advertising endeavors. Reach out to us today and book a demo to unlock new revenue streams and conquer the advertising world like never before. Let's do this together!

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