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AUCTION BASED ADVERTISING

Find exclusive content, news from the industry, research and inspirational success stories from the biggest marketplace and multi-brand retailers in the world. Deep dive in the world of real-time auctions and stay sharp!

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Leading Europe ePharmacy, Atida launches ad platform

3 minutes

Leading Europe ePharmacy, Atida, creates new revenue stream with native ad platform with over 5 million impressions monthly through sponsored listings and banner ads, balancing data privacy regulations.

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5 min read

How Auction-powered Sponsored Listings Grew into a Pillar of Profitability for Amazon

Exclusive Content

Is It Time to Upgrade Your Advertising Business?

"I love my cookiebites"

Julián Mayorca
‍Global Head of Monetization at Rappi

BE
INSPIRED

See how the biggest marketplaces, delivery apps, and retailers launched their monetization journeys with Topsort’s APIs
and tools

Leading Europe ePharmacy, Atida launches ad platform

Leading Europe ePharmacy, Atida, creates new revenue stream with native ad platform with over 5 million impressions monthly through sponsored listings and banner ads, balancing data privacy regulations.

Read Article
February 23, 2023
4 mins

Topsort and Glovo: Game-changing Momentum

Leading delivery app Glovo launches their dream media platform with 6000+ vendors in 6 months with custom-built tools and features from Topsort

October 25, 2022
5 min read

JOKR and Topsort: Revolutionizing Monetization in the Grocery Delivery Industry

Aiming to reach 10% of the total value of the company’s transactions, grocery delivery app JOKR doubles down on retail media as a new means of monetization.

NERD OUT

Wondering how the real-time auctions work? Read articles about the auctions, sponsored listings, and common features of auction-based advertising

Quality scores in online
advertising auctions

A revenue-optimal ranking rule that takesinto account effects on advertiser satisfaction and user experience

Optimal reserve prices
in online advertising auctions

Results of a large field experiment on setting reserve prices in auctions for online advertisements.

The effect of the “sponsored” label on user engagement, and the informative role of advertising

Does advertising serve as a signal? Evidence from a field experiment in mobile search

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DIVE
DEEPER

For those who really want to get in the world of auctions and game theory! We curated scientific papers and researches that shaped real-time auctions!

Towards Efficient Auctions in an Auto-bidding World

Could auction welfare and revenue be improved in auto-bidding environments?

Budget Pacing for Targeted Online Advertisements at LinkedIn

An experiment on Linkedin Ads to make ads beneficial to advertisers and publishers!

Multiplicative Pacing Equilibria in Auction Markets

Can markets have multiple pacing equilibria with variations in natural objectives?

Autobidding with Constraints

What happens when all advertisers adopt optimal autobidding?

Optimized Cost per Click in Taobao Display Advertising

A bid optimizing strategy which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view request granularity

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