Advertising is like a marathon. You need to pace your budget spending! In ad auction marathons, we'll do the running for you by spending your budget evenly over time and matching site traffic for optimal spend windows. See you at the finish line!

Spend Intelligently

Our algorithm paces your budget to enter you in the auctions at the best times for highest possible returns. Your budget will always be spent intelligently. All automated!

Bid at best times

We track when your site or app gets more clicks and purchases, predict future site traffic, and automatically enter you into auctions where you get high returns.

Never overspend

To optimize campaigns, you don't need to stay awake 24/7! Our tech tracks changes and spreads out bids throughout days and nights–even weekends and holidays.

Machine learning

Our ML powered pacing algorithm learns the traffic and spending patterns automatically over time to drive best results for marketplaces and sellers alike.

Higher ROAS

With your budget smartly spent on an auction-by-auction basis throughout the campaign duration, we will serve your ads when they matter the most and help you stay competitive.

How to Pacing

Without Pacing

With Pacing

Graphs all over the place
Budget not depleted
Overspend in 1 day
Graphs are smooth
Budget spent is balanced
Ad spend match traffic

Our pacing algorithm takes your budget, ROAS target, marketplace traffic fluctuations, and trends into consideration to enter you in the auctions when they bring your the best results. That way, your weekly budget doesn’t run out before the end of the week

Say that you set an ongoing campaign duration with a monthly budget of $500. You run the campaign for a week, but it happens to be Cyber Monday. What an expensive time to fight for ad space! Without pacing, we could spend your entire budget in a few days on expensive placements.

Backed by Statistical Study

“The budget pacing algorithm aims to spread out impressions to every campaign evenly over a budget day. The main idea is that we serve impressions to campaigns by being aware of global traffic patterns.” Budget Pacing for Targeted Online Advertisements at LinkedIn - Deepak Agarwal, Souvik Ghosh, Kai Wei, Siyu You
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October 25, 2022
Vendors on Babytuto achieved 288% ROAS in the last Cyber Monday!
Chilean baby e-commerce site with 15M GMV used used Topsort’s native media solution to offer promoted listings for Cyber Monday. In less than a month, they reached an ad revenue that equals 5% of their GMV.
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