Our pacing algorithm takes your budget, ROAS target, marketplace traffic fluctuations, and trends into consideration to enter you in the auctions when they bring your the best results. That way, your weekly budget doesn’t run out before the end of the week.
Say that you set an ongoing campaign duration with a monthly budget of $500. You run the campaign for a week, but it happens to be Cyber Monday. What an expensive time to fight for ad space! Without pacing, we could spend your entire budget in a few days on expensive placements.