Pacing
Advertising is like a marathon. You need to pace your budget spending! In ad auction marathons, we'll do the running for you by spending your budget evenly over time and matching site traffic for optimal spend windows. See you at the finish line!
Spend Intelligently
Our algorithm paces your budget to enter you in the auctions at the best times for highest possible returns. Your budget will always be spent intelligently. All automated!
Bid at the best times
We track when your site or app gets more clicks and purchases, predict future site traffic, and automatically enter you into auctions where you get high returns.
Never overspend or underspend
To optimize campaigns, you don't need to stay awake 24/7! Our tech tracks changes and spreads out bids throughout days and
nights–even weekends and holidays.
Machine learning
Our ML powered pacing algorithm learns the traffic and spending patterns automatically over time to drive best results for marketplaces and sellers alike.
Higher ROAS
With your budget smartly spent on an auction-by-auction basis throughout the campaign duration, we will serve your ads when they matter the most and help you stay competitive.
How to Pacing
Without Pacing
With Pacing
Graphs all over the place
Budget not depleted
Overspend in 1 day vs. the other
Graphs are smooth
Ad spend matching the site traffic
Budget is spent not too much not too little
Our pacing algorithm takes your budget, ROAS target, marketplace traffic fluctuations, and trends into consideration to enter you in the auctions when they bring your the best results. That way, your weekly budget doesn’t run out before the end of the week
Say that you set an ongoing campaign duration with a monthly budget of $500. You run the campaign for a week, but it happens to be Cyber Monday. What an expensive time to fight for ad space! Without pacing, we could spend your entire budget in a few days on expensive placements.
Backed by Statistical Study
“The budget pacing algorithm aims to spread out impressions to every campaign evenly over a budget day. The main idea is that we serve impressions to
campaigns by being aware of global traffic patterns.”
Budget Pacing for Targeted Online Advertisements at LinkedIn - Deepak Agarwal, Souvik Ghosh, Kai Wei, Siyu You
Vendors on Babytuto achieved 288% ROAS in the last Cyber Monday!
Chilean baby e-commerce site with 15M GMV used used Topsort’s native media solution to offer promoted listings for Cyber Monday. In less than a month, they reached an ad revenue that equals 5% of their GMV.
More Game Changing Tech
Quality Scoring
Relevancy matters when serving ads and our algorithm ensures that quality ads are rewarded. High relevance equals higher performance and lower CPC
Real-Time Reporting
Every second counts when you’re advertising. Offer support and troubleshoot faster as each impression, click, and conversion is reported in real time.
World-Class Economics
With 30+ years of experience creating auction-based ads platforms for the biggest tech companies in the world, we created solutions that simply and seamlessly work!
Payment Support
Secure, trustworthy, and traceable! An interconnected payment system with multiple currencies, automated invoices, credit issuance!
Autobidding
Our autobidding algorithm dynamically adjusts bids to ever-changing auction environment factors to save your advertisers time and money.
