Pacing

Advertising is like a marathon. You need to pace your budget spending! In ad auction marathons, we'll do the running for you by spending your budget evenly over time and matching site traffic for optimal spend windows.
See you at the finish line!

Spend Intelligently

Our algorithm paces your budget to enter you in the auctions at the best times for highest possible returns. Your budget will always be spent intelligently. All automated!

Bid at best times

We track when your site or app gets more clicks and purchases, predict future site traffic, and automatically enter you into auctions where you get high returns.

Never overspend

To optimize campaigns, you don't need to stay awake 24/7! Our tech tracks changes and spreads out bids throughout days and nights–even weekends and holidays.

Machine learning

Our ML powered pacing algorithm learns the traffic and spending patterns automatically over time to drive best results for marketplaces and sellers alike.

Higher ROAS

With your budget smartly spent on an auction-by-auction basis throughout the campaign duration, we will serve your ads when they matter the most and help you stay competitive.

Pacing Explained

Without Pacing
Graphs all over the place
Overspend in 1 day
Budget not depleted

Our pacing algorithm takes your budget, ROAS target, marketplace traffic fluctuations, and trends into consideration to enter you in the auctions when they bring your the best results. That way, your weekly budget doesn’t run out before the end of the week.

With Pacing
Graphs are smooth
Ad spend match traffic
Budget spent is balanced

Say that you set an ongoing campaign duration with a monthly budget of $500. You run the campaign for a week, but it happens to be Cyber Monday. What an expensive time to fight for ad space! Without pacing, we could spend your entire budget in a few days on expensive placements.