We are first-principle thinkers with 30+ years of experience creating online advertising auction platforms that have supercharged some of the biggest tech companies in the world.
“Ad auctions have evolved substantially in terms of their complexity and effectiveness. Topsort’s auction engine is designed from the ground up to incorporate the cutting-edge advances of this evolution while keeping the system simple for advertisers to use and for marketplaces to deploy, without sacrificing the effectiveness.”
Silicon Valley Engineering Meets
Cutting Edge Statistics and Economics
Solutions brought you by a team of engineers, economists and machine learning, game theory and auction experts. We nerd out on the principles and performance of our solutions to give you a chance to monetize like the big tech
Designed and built Groupon’s self-service platform, dynamic pricing system and advanced payments technology
15+ years advising to develop auction-based advertising for Yahoo, Google, Linkedin, and Pinterest
7+ years researching and developing the auction mechanism for Yandex
6+ years researching
Probability Theory and applications to Real World Data, previously at Walmart
ACM Test of Time Award Paper
What is the second price auction? Read the paper that revolutionized internet advertising by our Cofounder Mike.
According to ACM, Mike’s paper “significantly impacted research or applications exemplifying the interplay of economics and computation.”
Diving Deeper in Auction Theory
Towards Efficient Auctions in an Auto-bidding World
Could auction welfare and revenue be improved in auto-bidding environments?
Budget Pacing for Targeted Online Advertisements at LinkedIn
An experiment on Linkedin Ads to make ads beneficial to advertisers and publishers!
Multiplicative Pacing Equilibria in Auction Markets
Can markets have multiple pacing equilibria with variations in natural objectives?
Autobidding with Constraints
What happens when all advertisers adopt optimal autobidding?
Optimized Cost per Click in Taobao Display Advertising
A bid optimizing strategy which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view request granularity
Technology Proven by Tech Giants
More Game Changing Tech
Relevancy matters when serving ads and our algorithm ensures that quality ads are rewarded. High relevance equals higher performance and lower CPC
Every second counts when you’re advertising. Offer support and troubleshoot faster as each impression, click, and conversion is reported in real time.
In the ad auctions marathon, pacing matters! Our algorithm paces your budget to enter you in the auctions at the best times for highest possible returns. All automated!
Secure, trustworthy, and traceable! An interconnected payment system with multiple currencies, automated invoices, credit issuance!
Our autobidding algorithm dynamically adjusts bids to ever-changing auction environment factors to save your advertisers time and money.