How Walmart’s Chilean eCommerce Site Used Sponsored Listings for Cyber Monday

June 6, 2022
2 min read
ROAS for 50% of vendors


Vendor adoption rate


Lift in vendor sales


The story of how Walmart used Promoted Listings to build a new full income stream in less than a month.

Meet Babytuto, a parent and baby e-commerce marketplace owned by Walmart. They've got a huge range of world-leading products in the infant development market, offering over 35,000 SKUs and raking in around 15 million USD in gross merchandise value (GMV) per year.

Creating Multiple Revenue Streams

When Babytuto teamed up with Topsort, they had their sights set on something big. They wanted to explore new avenues for revenue generation, all while ensuring their advertisements were relevant and didn't disrupt the user experience. Most importantly, they wanted ads that actually turned into sales. So, the hunt was on for the perfect solution.

Easy Integration and Seamless Experience

Just a few weeks before Cyber Monday in Chile, Topsort joined forces with Babytuto to provide an auction-based technology that would serve as the backbone for Babytuto's own sponsored listings on their e-commerce marketplace. Topsort delivered a two-part solution that was as easy as pie to use. They introduced a self-service marketplace admin panel where Babytuto could effortlessly monitor performance and maintain control, while vendors were thrilled with the self-service vendor dashboard that made managing their listings a breeze.

A Successful Cyber Monday and Happy Vendors

Hold onto your baby rattles because this part is exciting! During the Cyber Monday festivities, Topsort's special vendor onboarding program hit the jackpot with a whopping 40% vendor adoption rate among those who were invited. That's right, Babytuto's sponsored listings were a hit! And based on vendor activity and marketplace characteristics, we estimate that these promoted listings will eventually bring in an extra 5% of Babytuto's gross merchandise value—talk about boosting the bottom line!

Now here's the best part: the vendors who hopped on board saw incredible results. We're talking an average return on ad spend (ROAS) of 30 times their investment. And guess what? They loved it so much that they couldn't stop calling us to ask for more ad credits. Not only that, but their sales also soared by a jaw-dropping 7.5%. Babytuto's vendors were over the moon with these fantastic outcomes.

Unlocking Growth Opportunities

Optimizing sales during major events like Black Friday, Christmas, and Valentine's Day is essential, but Babytuto knows there's even more potential waiting to be tapped. They're all about diversifying their revenue streams and creating additional profit centers. And with the auction-based sponsored product listing platform, they're forging stronger connections with their vendors. Now brands can compete for prime listing spots, allowing them to showcase their products and implement their own advertising strategies. Becoming a sponsored product isn't just about paying a high bid—it's also about maintaining a high-quality score, ensuring that customers only see the best and most relevant products.

Discover the Possibilities

Feeling inspired? If you're eager to explore new avenues for revenue generation just like Babytuto, it's time to take action. Topsort is here to help you unlock the full potential of your marketplace. Get in touch with us today and let's embark on a journey of growth and success together!

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