Relevance is one of the main factors in ad quality. Offering a great ad experience to your vendors and users is the key. Topsort relevance algorithm uses your platform’s relevance logic to offer a truly native ad experience and makes sure that the ads match the user intent. Your vendors create quality campaigns, your users see relevant ads, you generate more revenue!
With Topsort’s relevance, a product that’s not relevant according to your platform’s logic, can not win the auction and show up as sponsored listings. In other words, a “Bluetooth speaker” won’t appear among the sponsored listings when a user searches for “gaming laptops” no matter how high they bid.‍
Nobody likes to see a “bluetooth speaker” when they search for “gaming laptops”, or see a promoted restaurant doesn’t serve in their area! It’s bad for user and seller ad experience. An ad paltform without high-quality built-in relevance will ruin your marketplace dynamics.
