6 months later, how is the EU's Leading ePharmacy’s Retail Media Solution Doing?

October 21, 2022
4 min read
Ad spend




Sales from ads

$1.35 mil.

In an eCommerce category that has a huge room for growth, one European online pharmacy group is leading the industry with its auction-based ad platform. During the first 6 months of their retail media solution, Atida vendors have seen impressive results in terms of ROAS, sales, and conversion rates.

In a rapidly expanding eCommerce landscape, one European online pharmacy group is dominating the industry with its groundbreaking auction-based ad platform. And let us tell you, the results they've achieved in just six months are nothing short of impressive. Atida, the leading ePharmacy group, has witnessed a remarkable surge in terms of ROAS, sales, and conversion rates, leaving vendors and brands in awe of their success. But don't take our word for it—let's hear it straight from the experts!

A Retail Media Revolution Begins: Atida's Native Media Platform

Six months ago, we shared the exciting news of Atida's foray into the world of retail media. They embarked on a journey to offer sponsored listings for their vendors, and boy, did things take off! After a swift integration period, Atida's parent group, which includes renowned ePharmacies like Santediscount, MiFarma, and Efarma, launched its impressive native media platform with Topsort at the helm.

And as Pauline Roumegoux mentioned, the performance of their sponsored listings campaigns has been nothing short of extraordinary. Early vendors on the Topsort platform were blown away by the 5x return on ad spend—an unexpected surprise that left them cheering. But we knew all along that magic was in the air!

Happy Vendors, Soaring ROAS, and Unprecedented Sales

In the first half-year of their native media solution, Atida vendors eagerly invested over $170,000 in ads—and with good reason! The upward trend in ad spend speaks volumes about their satisfaction with the campaigns.

"But just how happy are they?" you may ask. Well, brace yourself for these staggering numbers! Sales generated from these ads during the six-month period reached a mind-boggling $1.35 million, resulting in an overall ROAS of 7.75x. And when it comes to the sponsored listings campaigns, the conversion rate from ad click to purchase hovers around an impressive 20%. It's truly a sight to behold! Not only that, but these incredible brands have also witnessed a significant increase in product impressions for relevant search terms, solidifying their brand awareness and turbocharging their sales.

These numbers are just a fraction of what Atida's ad platform is capable of achieving.

One Country, Few Vendors, and a World of Potential

Hold on tight—we're about to drop a bombshell. All these outstanding ad spend and sales figures we mentioned earlier? Well, they originated from nearly 60 vendors in France alone. Yes, you read that right—just one country and less than 4% of all Atida's vendors!

This powerful revelation goes to show that you don't need hundreds or thousands of vendors to kickstart the monetization of your marketplace traffic through auction-based ads. It also highlights the tremendous revenue potential that Atida's native media platform can unlock.

The Future Shines Bright: Native Media Platform for Online Pharmacies

While online pharmacies currently have a lower eCommerce penetration percentage compared to other categories, they are projected to grow at an impressive CAGR of 16.7% from 2022 to 2030. By 2030, the global online pharmacy market is estimated to reach a staggering size of US$336.7 billion.

The potential is enormous, and online pharmacies worldwide are strategically working to claim their share of the market. They're emulating other retail sectors by providing a seamless shopping experience, not just for users but also for vendors and brands. And at the heart of their monetization strategies lies retail media—the key to unlocking their true revenue potential.

Atida is at the forefront of the game in the European ePharmacy market. After joining forces with renowned ePharmacies like CVS, Rite Aid, Walgreens, and Boots, who have already launched their native media platforms, Atida has witnessed remarkable results with their auction-based ads. As they expand their native media platform to other countries where they operate, granting access to more vendors, this newfound revenue stream will showcase its true power: scalability.

A Partnership That Transforms Your Business

From the beginning of our partnership, we have worked hand in hand with the Atida team to maximize the potential of their native media platform. From ad sales training to vendor support and campaign optimization, we have leveraged our expertise to build and run effective auction-based ads.

We don't just see ourselves as solutions providers—we see ourselves as partners who deeply understand your business and collaborate with you to fuel its growth. We're here to help you effortlessly build, launch, and scale a profitable ad platform. Are you ready to embark on your monetization journey? Don't hesitate—book a demo today! Together, we'll unlock the full potential of your business and pave the way for a prosperous future.

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