Sweet Pill to Swallow: EU's Leading ePharmacy launches Retail Media Solution

September 29, 2022
3 min read
Ad Impressions

1 million

ROAS up to


Conversion rate


The retail pharmacy industry, especially the online kind is certainly not immune to the pandemic-like surge in retail media. EU leading pharmacy, Atida, has the evidence.

The global online pharmacy industry is expected to grow at a CAGR of over 20% from now until 2031, seeing revenues exceed $131b in the next 3 years. Across Europe, Atida, the parent group of Santediscount, MiFarma and Efarma, Atida has over 1600 partners, leading the market. Atida had growth ambitions, and needed to monetize their site to please ambtous brands who wanted to promote their products. They wanted something smart, dynamic and data driven: an AI-driven auction-based media monetization platform.

Company issues: Meeting the Challenge Head-On:

Recognizing the need to stay ahead in a rapidly evolving landscape, Atida embarked on a mission to disrupt the traditional advertising approach. They sought innovative solutions to drive efficiency, maximize revenue, and enhance customer experiences..

How They Use Topsort: Harnessing the Power of Data and AI

In their pursuit of transformative solutions, Atida partnered with Topsort, a cutting-edge platform that combines the power of data and AI. Leveraging Topsort's advanced technology, Atida gained access to an AI-driven auction-based media monetization system, empowering them to make data-driven decisions and optimize their ad campaigns.

Results: Reshaping the Advertising Landscape

The results speak for themselves. Atida witnessed remarkable outcomes from their partnership with Topsort. Their conversion rates soared to upward of 7%, reaching almost 1 million impressions within just months of starting out with retail media. This success translated into selling well over €100k to ambitious vendors, establishing a lucrative platform for growth.

Pauline Roumegoux, Head of Trade Marketing at Santediscount, attested to the outstanding performance, stating, "brands are looking at the ROAS to evaluate the performance of products and it looks better than they could ever expect on Facebook ads." Atida's data-driven approach provided brands with unprecedented return on ad spend (ROAS), surpassing their expectations.

Vendors also achieved "addicting" returns on ad spend upwards of 500%, where a mere $17k investment led to total sales exceeding $89k. This remarkable ROI showcased the effectiveness and profitability of Atida's AI-driven auction-based media monetization strategy.

Plans for the Future: Continual Innovation and Expansion

The partnership with Topsort has positioned Atida as a trailblazer in the industry. Encouraged by their initial success, Atida is committed to continual innovation and expansion. They plan to further enhance their data-driven decision-making processes, expand their reach to new markets, and strengthen their ad infrastructure to ensure sustained growth and customer satisfaction.

Experience the Power of Game-Changing Advertising - Book a Demo Today!

Are you ready to embrace the future of advertising? Discover how Atida leveraged game-changing technology and data-based decisions to revolutionize their ad infrastructure. Book a demo with Topsort today and witness firsthand how AI-driven auction-based media monetization can transform your advertising strategy. Join the forefront of the advertising revolution and unlock the full potential of disruption in ads. Don't miss out on this opportunity to shape the future of your online pharmacy business. Reserve your demo now!

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