Where Tech Meets Ads

It’s not a Media problem, it’s a Tech Problem

May 21-23, 2025
Palo Alto Event Center, Palo Alto, CA

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Topsort Developer Day is an event where we gather the most brilliant minds in Silicon Valley meets Retailers World Wide to discuss the core problem of ad monetization and where the future of this industry is headed. We get together all in 1 place - where we first started, the heart of Silicon Valley - to also launch and tackle the hardest  problems of the retail media industry - and ask our selves.. can we solve this with technology?

What to expect

Product and Tech Discussions on Monetization

We begin by going deep into the “why” behind standardization.

  • Nobel Prize winner Alvin Roth on designing better, simpler markets
  • Stanford professor Michael Ostrovsky on applying theory to modern adtech
  • Industry leaders on why unification matters now more than ever

Debut Product Launches

How AI meets Retail Media - We’re here to debut 3 Major Product Launches

  • In-Store AI
  • Ad Intelligence
  • Programmatic Retail Media

Ecosystem Conversations

Retailers, marketplaces, and super apps are all part of the same story. These panels explore how each plays a role in creating a more interoperable future.

  • How fragmentation is affecting the value chain
  • What collaboration between platforms actually looks like
  • Real-world lessons from leaders building new infrastructure

AI & Technology Deep Dives

AI is more than a feature—it’s the foundation for the next generation of retail media. These sessions focus on practical, technical ways to make it work.

  • Real-time decision-making powered by machine learning
  • Predictive models that unify and optimize campaigns
  • AI-driven tools to make systems smarter and easier to use

Speakers

Original Thinkers, Bold Leaders, Brilliant Builders

Economist
Alvin E. Roth

Nobel Laureate in Economics and author of Who Gets What, known for pioneering work in market design

Chief Scientist
Michael Strovsky
in

Co-Founder of Topsort and Stanford GSB professor, author of Internet Advertising and Generalized Second Price Auction

Chief Executive Officer
Regina Ye
in

Co-Founder and CEO of Topsort, started as an e-commerce vendor and built a career in product management

Chief Technology Officer
Francisco Larrain
in

Co-Founder and CTO of Topsort, Chilean-born engineer and entrepreneur passionate about solving complex problems

Head of Data Science @Stripe
Matt Deland
in

Head of Data Science at Stripe, PhD in Mathematics, leading analytics across the internet’s global payment infrastructure

Technical Product Leader
Lars Hirsch
in

Former VP at Snap Ads, Amazon Ads executive, and product management leader at Google Ads with deep expertise in ad tech

Engineering @ Indeed Ads
Gastón L'Huillier
in

Director of Advertising at Indeed, leads bid optimization and sponsored ads marketplace performance

Scaling Ads
Bobby F. Figueroa
in

Former Amazon Ads executive, now CEO and Co-Founder of Gradient, a retail media startup acquired by Criteo.

Ads @ OBI, Chair of IAB Europe
Patricia Grundmann
in

Head of OBI Media, Europe’s leading home improvement store and chairwoman of IAB Europe leading retail media innovation

Ads @ Poshmark
Adi Thacker
in

VP of Ad Monetization at Poshmark, leading the platform’s advertising strategy and revenue growth across its marketplace

Retail Media Innovator
Brad Moran
in

Founder and CEO of CitrusAds, pro athlete turned entrepreneur, led its growth to acquisition by Publicis

Tech Forward Ad Agencies
Diego Schreiber
in

Regional Director at Kinesso, overseeing retail media, ecommerce, and digital strategy for global brand growth

Inside Topsort: Meet the Team Behind the Tech

Expect 100+ Topsorters from around the world to join us at the event, including our co-founders, CEO, CTO, and global team leads.
It’s a unique opportunity to experience the heart of our company culture, connect with the people driving innovation in retail media, and engage in open conversations around our vision, product roadmap, and the partnerships shaping the future of ad infrastructure.

Agenda

May 21

2:00 PM – 3:30 PM

Registration and Badge Pickup



3:30 PM – 4:00 PM

Opening Keynote: Prof. Michael Ostrovsky (Stanford)


4:00 PM – 5:00 PM

Keynote: Alvin Roth (Stanford, Nobel Prize Winner)

5:00 PM – 8:00 PM

Welcome Happy Hour & Networking Reception

May 22

9:00 AM – 9:45 AM

Keynote: Welcome to Retail Media 3.0

10:00 AM – 11:45 AM

Product Launch:
In-Store Consensus, Toptimize & Toppie

11:45 AM – 12:45 PM

Lunch

1:00 PM – 2:00 PM

Panel Discussion: How Does the Ecosystem Come Together for Standardization?

2:00 PM – 3:00 PM

Customer Insights: The Next Generation of Retailers

3:00 PM – 4:00 PM

Panel: Super Apps in Retail Media

4:00 PM – 5:00 PM

Q&A Session: Operations in Retail Media

May 23

9:00 AM – 9:45 AM

Talk: Retailers vs. Amazon – The New Era

10:00 AM – 10:45 AM

Talk: AI Infrastructure for the Next Era of Retail Media

11:00 AM – 11:45

Panel: New Generation in Tech – Applications in Retail

11:45 PM – 12:45 PM

Lunch

1:00 PM – 1:45 PM

Session: When Do Retailers Become More Tech-Savvy?

2:00 PM – 3:00 PM

Panel: International Consumer Insights – Retail Trends Around the World

3:15 PM – 4:00 PM

Panel: The Marketplace Movement

How to participate

Early Bird

$499  $399

Get early access to Topsort Days 2025 for just $399. Offer ends April 21.


  • 3-day access to all sessions and networking events
  • Boxed lunch, afternoon snacks, and all-day beverages
  • Entry to happy hours and community events
  • Check-in gift bag

Use code TopEarly25 at checkout to apply your $100 discount to the Standard Pass.

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VIP Pass

$899

Get the full experience with exclusive access and premium perks.

  • Check-in gift bag
  • VIP-only networking reception
  • 1:1 meeting with a Topsort executive
  • Opportunities to connect with guest speakers
  • Boxed lunch, afternoon snacks, all-day beverages
  • 3-day access to all sessions and networking events
Get tickets

Group Pass

$299 per person

Bring your team (3+ attendees) and save together.

  • Check-in gift bag for each attendee
  • Entry to happy hours and community events
  • Boxed lunch, afternoon snacks, all-day beverages
  • 3-day access to all sessions and networking events

Group rate applies automatically at checkout when registering 3 or more people

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