A Breakthrough Partnership: Topsort and DoorDash Redefine Retail Media Advertising
New partnership marks a breakthrough moment in retail media innovation.
Company Overview
At Shoptalk Spring 2025, the most important event in retail, Topsort—an artificial intelligence (AI) and auction-based retail media infrastructure company—announced a partnership with DoorDash, the local commerce platform, on an innovative retail media advertising exchange.
Through the combination of DoorDash’s reach and Topsort’s solution, brands have a unique opportunity to scale up their retail media investment across an extensive retail inventory network with efficiency, automation, and real-time data insights.
As the retail media landscape continues to evolve, advertisers and retailers face legacy roadblocks such as fragmented ad spend, campaign misalignment, inconsistent product catalogs, and unreliable reporting.
Retailers are also experiencing lower fill rates and limited connectivity across systems—creating a need for an exchange that levels the playing field and improves performance across networks.
The partnership between Topsort and DoorDash introduces an AI-driven one-stop shop that empowers advertisers to access a unified network of relevant retailer inventory to increase efficiency and fill rates while reducing operational roadblocks.
Advertisers can now access a unique platform that programmatically offers proprietary retail media inventory—namely sponsored products and sponsored displays—from a privacy-first, commerce-oriented perspective.
The new exchange provides real-time insights, measurement, and optimization while ensuring automation, transparency, and performance.
“Topsort’s mission is to build the best retail media infrastructure by democratizing and innovating the tech of walled gardens, empowering retailers to enable more connections,” said Regina Ye, CEO and Co-Founder of Topsort. “This solution solves legacy retail media roadblocks such as fragmented ad spend, campaign misalignment, inconsistent product catalogs, unreliable reporting, and beyond. We’re excited to partner with DoorDash on this as we both believe in the power of technology in transforming retail and how it can set truly new standards for efficiency and performance for retail media.”
“At DoorDash, our goal is to build solutions to help businesses grow,” said Toby Espinosa, VP of Ads at DoorDash. “As the leading local commerce platform, DoorDash has built solutions and partnerships that enable businesses to expand their reach, connect with consumers during pivotal moments in-app and offsite, and maximize returns. This partnership with Topsort is a natural extension of our robust product suite, designed to help advertisers optimize campaigns, allocate budgets effectively, and achieve meaningful business outcomes.”
By leveraging Topsort’s AI and auction-based infrastructure, DoorDash and Topsort are redefining how advertisers engage with retail media. The partnership creates new opportunities for brands to reach consumers in relevant moments, while providing retailers with tools to enhance fill rates, streamline systems, and unlock greater revenue potential.
This collaboration marks a breakthrough in retail media innovation—empowering advertisers to invest efficiently, automate performance, and gain real-time insights across an interconnected network of commerce platforms.
About Topsort
Topsort is an AI-based retail media infrastructure company with a mission to democratize walled garden ad technology into infrastructure products for retailers and marketplaces worldwide. Today Topsort works with international retailers and marketplaces such as Woolworths, Just Eat Takeaway, Falabella, and LG, and has a team based in 13 countries with customers in 40+ countries globally.
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