Topsort VS VTEX Ads
Check out the key differences between Topsort and VTEX Ads in Latin America.
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Pick the right retail media solution for your business
Take a look at our side by side comparison with CitusAd to see how we stack up against: Mindset & Innovation, Privacy & Data Regulation, Performance Based Scaling, Flexibility & Customization, Reporting and Integrations.
Side by Side Differences
There's a lot of elements to look at when deciding who to partner with. This table highlights a few key points we hear:
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Presence in 40+ countries, with international offices and success stories from major global retailers.
Mainly focused on a few Latin American countries, without strong international presence.
Topsort is fully dedicated to developing Retail Media in Brazil and worldwide.
Retail Media is just one unit of VTEX, not the company’s core business.
Smart autobidding that reduces manual work and optimizes in real time based on historical data.
No autobidding available.
Proprietary algorithm built by ex-Google/Apple and Silicon Valley experts, focused on performance.
No proprietary AI technology at the same level — focus is on integrations and the VTEX ecosystem.
API-first, flexible, and modular platform with support from the Data Science team.
Integration is limited to the VTEX ecosystem; not API-first nor modular for external use.
Comprehensive coverage: onsite, offsite, and in-store in a single Retail Media view.
Recent advances in offsite and video, but main focus remains onsite.
Specialized team in both Brazilian and global markets to support partners with strategic knowledge.
Team focused only on Brazil, lacking the ability to align with global client needs.
Support Team
Local and dedicated Data Science, Engineering, Product, and Customer Success teams for top-tier service.
Same technical team serves multiple clients without exclusivity.
Magalu, RD Saúde, OLX, Grupo Éxito, Falabella, Cencosud, Liverpool, Frávega, and many more choose Topsort.
Has few Brazil clients.
Real-time technology that displays only the most relevant ads, enriching auctions and maximizing ROAS.
Does not have an ad recommendation algorithm.
Simple interface with intuitive self-service dashboards that require no prior experience for analysis.
User experience is confusing and lacks automation.
Integration via API in no more than 3 weeks, including testing.
3 months.
Truly real-time reporting with easy data extraction.
Reports are delayed and cannot be downloaded.
Specialized Retail Media team with backgrounds from Google Play, Pinterest Ads, Groupon, and LinkedIn Ads.
Team is new to the Retail Media market, and ads are not the company’s core.
Integrated payment solutions in over 70 countries, with billing API.
Limited payment options and not prepared for multiple Latin American countries.
Comprehensive documentation so anyone can easily acquire knowledge.
No documentation available.