At Topsort, we understand that no two marketplaces are alike. We believe in empowering you to tailor your ad platform to your unique needs. That's why we offer solutions that are far from a 'closed box'.
Instead, we offer tools that give you the reins of your ad platform, driving growth and efficiency in a way that works best for you.
Today, we are thrilled to announce the launch of our new Autobidding control feature in the Topsort admin dashboard. Autobidding Tab provides enhanced control and insights for ad businesses to help you build, scale, and optimize your ad businesses, on your terms.
Here's what you can now do with the Autobidding Tab:
- Monitor Ad Performance: View your ad platform’s Return on Ad Spend (ROAS), Cost per Click (CPC), and Cost per Mille (CPM) trends.
- Set Target ROAS: Adjust the Target ROAS for your marketplace as per your business objectives. Simply click on the “Change” button and set your new target ROAS. You can also, track changes to Target ROAS over time to understand your performance trends and make more informed decisions.
- View Reserve Prices: You can now see the reserve prices for sponsored listings and sponsored banners on the Autobidding Tab.
- Vendor Monitoring: Keep an eye on each vendor's ROAS, and see if they are using autobidding for their sponsored listings and/or sponsored banner campaigns.
We are confident that autobidding control offers marketplaces more transparent advertising and intelligent tech-driven decisions while taking the guesswork out of running an efficient advertising business.
With Topsort, you're in control. With the autobidding tab, you have unparalleled control and insights over your ad platform.
Let's continue building, scaling, and optimizing your ad business together.
Do you want to learn more about autobidding control? Book a demo today and see it in action
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70% of Google’s advertisers use autobidding. 80% of Pinterest’s cost-per-click revenue comes from autobidded campaign...