Take your commerce media beyond owned surfaces.

Extend your advertiser demand across search, social, video, AI, and programmatic channels—all through the same commerce media infrastructure.

Demand channels
5+Demand channels
Sales attribution
SKU-levelSales attribution
Creatives to produce
0Creatives to produce
Unified auction
1Unified auction
/Capabilities

Key capabilities

Everything you need to build, launch and scale — running on one commerce media infrastructure.

  • Collaborative bidding

    Retailers can contribute budget to eligible offsite campaigns, encouraging greater advertiser investment with clear visibility into each party's contribution.

  • Budget optimization

    Automatically reallocates campaign budgets over time toward higher-performing offsite channels.

  • Vendor self-service

    Advertisers can create and manage campaigns through the self-service console, while Topsort automates vendor onboarding, billing, and creative restrictions.

  • Commerce-native product ads

    Creatives are generated automatically from the retailer catalog and link straight to product pages — no manual creative production required.

  • Multi-channel reach

    Activate Google Shopping, Meta, TikTok, Pinterest and programmatic networks from one place, with budgets and pacing controlled centrally.

  • High-intent demand generation

    Acquire new shoppers, retarget product viewers and drive incremental traffic that routes back to your own commerce surfaces.

  • Closed-loop attribution

    Impressions, clicks, SKU-level sales, new-to-brand customers and total basket impact reported in one view.

  • One unified retail media system

    Onsite and offsite monetization run on the same infrastructure, so campaigns, budgets and reporting never fragment across vendors.

/Built for

Commerce intelligence beyond your own surfaces

01

Reach new customers

Use intelligent offsite campaigns to reach high-intent shoppers beyond your owned commerce surfaces.

02

Expand product discovery

Bring relevant products and categories into new discovery experiences with catalog-driven advertising.

03

Grow advertiser reach

Extend commerce media campaigns beyond onsite experiences while keeping measurement connected.

04

Re-engage shoppers

Use commerce signals to reconnect with shoppers and bring them back when they are ready to buy.

/Go further

Take your advertiser demand further.

Turn the demand you already have into campaigns across more channels and surfaces—using the same infrastructure that powers your onsite business.