Question 1

How do I migrate from Google Ad Manager to Topsort?

Accepted Answer

Start by auditing GAM ad units, line items, creatives, targeting rules, delivery settings, and reporting requirements. Then map those objects to Topsort slots, campaigns, banner assets, bid triggers, auction context, and event reporting before running both systems in parallel.

Question 2

Can Topsort replace Google Ad Manager?

Accepted Answer

Topsort can replace or complement GAM for commerce and retail media use cases, especially when teams need API-first ad serving, product-aware auctions, purchase attribution, self-serve workflows, and retail media reporting.

Question 3

How long does a GAM migration take?

Accepted Answer

A typical GAM-to-Topsort banner migration can be planned around a phased approach: preparation, development, parallel running, cutover, and optimization. Timeline depends on the number of ad units, campaign complexity, targeting rules, creative formats, and reporting requirements.

Question 4

What does a GAM line item become in Topsort?

Accepted Answer

A GAM line item typically maps to a Topsort campaign. GAM ad units map to Topsort slots, while creatives map to banner assets.

Question 5

Does Topsort require pixel tracking?

Accepted Answer

Topsort supports API-based event reporting. Auction, display, click, purchase, and pageview events can be handled through APIs depending on the implementation path.

Question 6

Can we run GAM and Topsort in parallel?

Accepted Answer

Yes. The recommended migration path is to run GAM and Topsort in parallel, gradually shift traffic, compare performance, validate reporting, and then cut over once the setup is stable.

Migrate to commerce-native retail media infrastructure.

From Google Ad Manager

From Kevel

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