Intelligence Layer

Make your existing
ad serverbrilliant.

You built your ad server. It works. But is itsmart? Toptimize wraps your existing infrastructure in an AI intelligence layer that transforms good into extraordinary.

"We went from discussing whether to rebuild our ad server tonever needing to."

— CTO, Top 10 Global Marketplace

Your ad server is good.
Let's make itlegendary.

Plugs in.Doesn't take over.

Connect

Point Toptimize at your existing ad server via a lightweight API adapter. No rip-and-replace.

Learn

Our models analyze your auction patterns, advertiser behavior, and user signals in real-time.

Optimize

Intelligent bid suggestions, dynamic pricing, and targeting improvements flow back to your system.

Same infrastructure.Radically better results.

Before Toptimize

Static bid floors
Manual campaign tuning
Basic keyword targeting
Monthly reporting cycles
+47% Revenue

After Toptimize

AI-dynamic pricing per auction
Auto-optimized campaigns 24/7
Contextual + behavioral intelligence
Real-time performance streams

The Problem

Retail media platforms still run
static ad servers.

Legacy Grid

Organic ranking + ad slots inserted manually. No intelligence. No optimization.

The Optimization Layer

Every product gets arevenue prediction.

Toptimize evaluates every candidate product and allocates placements to maximize revenue while preserving relevance.

Differentiators

What makes Toptimize different.

Commerce-Native AI

Purpose-built models that predict conversion, revenue, and inventory value — not borrowed from search or display.

Conversion prediction
Revenue forecasting
Inventory value scoring

Continuous Optimization

Real-time experimentation that automatically finds the optimal ad density and placement mix.

Experiment: Search Results

2 ads / page$124K
3 ads / page$153K
Apply optimization

Demand-Aware Allocation

Real-time demand signals feed directly into ranking and allocation decisions.

The Commerce Grid

The entire grid is an
allocation market.

Toptimize optimizes theentire grid— not just the ad slots.

Real-Time Decisions

Watch the enginethink.

Live Decision
Candidates124
Predictions124
Latency7ms

Revenue Optimization

More ads ≠ more revenue.

Toptimize finds the exact point where ad density maximizes revenue without degrading relevance.

This single chartis why Toptimize exists.

Architecture

Keep your ad server.
Upgrade the intelligence layer.

Make every placement
arevenue decision.

Organic products
Sponsored listings
Advertiser demand
Shopper relevance

Toptimize continuously evaluates everything — then maximizes revenue, preserves relevance, and scales advertiser demand.

The operating system for commerce demand.

Get Started Free

Start building in
minutes, not months.

Drop your work email and we'll set you up with API access, sandbox environment, and a personalized onboarding call.

Live in < 30 days
From first API call to production ads, most teams launch in under a month.
3 API calls to start
Run an auction, serve an ad, track a click. That's it. You're monetizing.
< 10ms auction latency
Real-time ML-powered auctions that don't slow down your user experience.