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The infrastructure modules behind modern commerce media: platform, engine and intelligence, plus the modules and capabilities that run on them.
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Launch a retail media network, connect brands and agencies, automate operations and power discovery, all on one commerce platform.
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Everything your engineering team needs to build with Topsort: API references, SDKs, integration guides and live platform status.
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Developer resources
Topsort vs. Pentaleap.
Pentaleap focuses on relevance and ranking for onsite sponsored products. Topsort is the commerce media operating system underneath the whole business: auctions, relevance, advertiser demand, offsite, in-store and measurement in one system.
Topsort
One commerce-native platform for the full retail media business. Real-time auctions under five milliseconds, catalog-aware relevance, self-service advertiser workflows, offsite and in-store activation, and closed-loop measurement.
Pentaleap
A relevance and ranking engine for onsite sponsored products, designed to improve the quality of sponsored placements inside an existing retail media setup.
Built for different ambitions in commerce media.
Topsort Commerce media infrastructure | Pentaleap Onsite sponsored product relevance | |
|---|---|---|
| Scope | Full commerce media operating system across onsite, offsite and in-store | Onsite sponsored product relevance and ranking |
| Auction | Native real-time auction with sub-5ms decisioning | Ranking and relevance layered over a serving stack |
| Advertiser experience | Self-service portal, agency workspaces and AI campaign operations | Typically relies on the retailer's existing advertiser tooling |
| Channels | Search, browse, PDP, offsite demand and in-store screens in one decision layer | Primarily onsite placements |
| Measurement | Closed-loop attribution tied to commerce outcomes | Relevance and placement performance reporting |
| Best fit | Teams who want to run and grow the entire media business on one system | Teams who mainly want better onsite sponsored product quality |
Compare the platforms
| Capability | Topsort | Pentaleap |
|---|---|---|
| Commerce-native real-time auction | ||
| Catalog-aware relevance and ranking | ||
| Advertiser self-service portal | , | |
| Agency and multi-retailer workspaces | , | |
| Offsite demand extension | , | |
| In-store media decisioning | , | |
| AI campaign automation | , | |
| Closed-loop commerce attribution | ||
| API-first customization |
Choose Topsort when
- You want one system for auctions, demand, operations and measurement
- Offsite or in-store is on your roadmap within the next year
- You need advertisers and agencies to self-serve without your team building campaigns
- You are consolidating several vendors into one commerce media stack
Pentaleap may fit better when
- Your only goal is improving relevance in existing onsite sponsored placements
- You already run a mature ad stack you do not intend to replace
- Advertiser operations and demand are handled entirely by other systems
Common questions.
Is Pentaleap a full retail media platform?
Pentaleap concentrates on onsite sponsored product relevance and ranking. Running a complete retail media business typically also requires auctioning, advertiser self-service, billing, offsite activation and measurement, which Topsort provides in one platform.
Can Topsort improve onsite relevance the way a specialist engine does?
Yes. Relevance, ranking and auction logic are the same decision in Topsort, so sponsored results are scored against catalog quality, shopper intent and expected outcome rather than ranked after the fact.
How long does it take to move to Topsort?
Most networks integrate, run Topsort in shadow mode on live traffic, then shift surface by surface. Production launches usually happen in weeks with no revenue gap.