Migrate to commerce-native infrastructure.

Move from legacy ad servers and publisher-first platforms to Topsort with phased rollouts, API-first integration and parallel-running safety nets.

Migration paths
8Migration paths
Downtime switch
ZeroDowntime switch
Running safety net
ParallelRunning safety net
Typical cutover
< 30 daysTypical cutover

Key capabilities

Everything you need to build, launch and scale, running on one commerce media infrastructure.

  • Migration assessment

    We audit your current setup, campaigns, placements, advertisers and billing, and map it to Topsort.

  • Data mapping

    Advertisers, campaigns, creatives and zones translated with validation and per-campaign review.

  • Parallel running

    Run Topsort alongside your current stack and compare results before shifting traffic.

  • API-first integration

    Drop-in APIs and SDKs connect to your catalog, search and checkout without a rebuild.

  • Reporting continuity

    Keep historical performance and advertiser reporting consistent through the switch.

  • Risk-free rollout

    Phased traffic ramps with rollback at every step protect revenue and advertiser trust.

A phased path from legacy to live.

01

Assess

Review your current stack and define the migration scope and success metrics.

02

Map

Translate advertisers, campaigns and placements into Topsort.

03

Run in parallel

Validate auctions and revenue side by side before cutover.

04

Cut over

Shift traffic in phases and retire the legacy stack.

Switch from your current stack with confidence.

Explore migration plans and side-by-side comparisons for the platforms teams move from most.

From Google Ad Manager

Move commerce media banners and ad serving from GAM to commerce-native infrastructure with a phased migration plan.

From Kevel

Translate advertisers, flights, ads, creatives and zones into Topsort with mapping, validation and per-campaign review.

From Criteo

Take back control of your auction, data and advertiser relationships while keeping campaigns live during the switch.

From CitrusAd

Migrate sponsored products programs to transparent, real-time auctions with full reporting continuity.

From Moloco

Move from a black-box ML stack to an inspectable commerce auction you own and configure.

From VTEX Ads

Extend beyond a platform-bound ad module to onsite, offsite and in-store in one system.

From Pentaleap

Consolidate sponsored listings and display onto one auction with unified billing and measurement.

From Zitcha

Unify campaign booking, auctions and measurement across every channel in a single stack.

Plan your migration to Topsort.

Get an early assessment of your current stack and a phased migration plan.