Hello advertising and eCommerce experts,

Happy International Sudoku Day! What's happening in the world of advertising and eCommerce? Let's venture into this week's updates🗞

What’s the latest:

  • You can now run ads in Microsoft, Google, Facebook and Instagram from one interface! Microsoft's recent announcement of Multi-platform feature within Smart Campaigns lets advertisers run multi-channel campaigns. Even though there are a lot of unanswered questions about optimization, targeting, etc., the feature seems pretty exciting. (SearchEngineLand)
  • As Apple is increasing its digital advertising business workforce, Evercore ISI estimates Apple's ads business to reach $30bn within 4 years. While this might look like a tiny amount compared to the advertising revenues of Meta or Google, it wouldn't be a surprise to see a much quicker expansion since Apple has shown that they can set the rules with their 1bn-plus iPhone users. (FT)

Stats to impress your friends:

  • 96% of the e-commerce stores in the UK implement waiting lists for the ad slots on their platforms 🛍️
  • Top 100 US-based marketplaces reached a record high GMV of $917.79 billion in 2021📈
  • US OOH ad spend nears $8 billion

Have fun solving your sudokus!

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Wishing you a happy weekend,

See you next time,

Seyf from Topsort 🚀

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