Hello advertising gurus and marketing masterminds,

Welcome to this week's installment of all the exciting news in #RetailMedia #AdTech and #Ecommerce 🚀

What’s the latest:

  • 🤝 INEO Media Network, a digital advertising and analytics solution for retailers, just announced their partnership with Adapt Media ("Adapt") to market INEO's Digital-Out-Of-Home (DOOH) advertising inventory to Adapt's advertising clients. Based in Toronto, Adapt is an Out-of-Home provider specializing in the delivery of 1000s of unique advertising locations and experiences across Canada. 🇨🇦
  • Walmart can't stop, won't stop with retail media! Reporting Q2 net sales growth of 5.7% amidst a recession, the large omnichannel retailer is adapting well to the reality of inflation by thriving off of retail media. Walmart Connect is improving search and first party shopper data, enhancing the advertising experience for sellers. 🛍

Stats to impress your friends:

  • 78% of marketers surveyed in The State of Retail Media research report said they work with at least one retailer media network, and of that group, 79% are working with at least three or more individual networks. 🌐
  • 50% of respondents said they worked with a SaaS platform provider.
  • Walmart's global advertising business grew nearly 30% year-over-year, led by a combination of the Walmart Connect retail media offering and Flipkart advertising. ⚡️⚡️⚡️
  • Random armadillo facts: In Spanish, armadillo means “little armored one.” Armadillos can appear in different colors. They swallow air to become buoyant when they swim.

  • Thanks for grabbing some time to enjoy a few cookie bites!

Rolling out,

Katherine from Topsort 🚀

P.s. If you're looking for a native advertising SaaS product, we've got just the solution you're looking for.

Talk with us to get started!

P.s Read my emails and don't know what I'm talking about? Here's an intro to retail media!