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Pakistan's 1st auction-based Retail Media system powering a Super App,loved by Coca Cola, P&G, Unilever & more

In just 2 weeks, Pakistan’s quick commerce leader, a super app launched a full-scale ad platform using Topsort and created a new revenue stream for their marketplace. Through sponsored listings and banner ads, Airlift vendors saw a 15x ROAS.

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Bidless™ Metrics

14 days

Integration time

$130k

Biggest campaign budget

15x

ROAS Early vendors

Before Topsort - An inkling that this might work?

This Pakistan startup started as a transportation service, they quickly pivoted to quick commerce and last-mile delivery. They scale using a quick commerce model: customers can order various products (i.e., groceries and pharmaceutical products) from their site and app and deliver them in 30 minutes. ‍

With 30 dark stores and an extensive range of products, including top CPG brands like Coca-Cola and Unilever, they became a force to be reckoned with in the quick commerce landscape. In 2020, as the world grappled with the challenges of the pandemic, customers embraced online grocery shopping like never before, leading to a remarkable 42.6% increase in buyers year-over-year. It was clear that convenience and speed were becoming more important than ever.

For a delivery app, it’s also important to drive non essential revenue that’s from other verticals such as what we saw from Instacart’s IPO.

With their platform experiencing rapid growth, the Pakistani company recognized the importance of discovering innovative monetization strategies. In this pursuit, Topsort emerged as the perfect partner, offering plug-and-play flexibility that allowed even small businesses like their quick commerce venture to harness advertising technology on par with industry giants such as Google and Amazon.

Topsort has flipped the script on this, making  it available in merely 2 weeks to integrate and be on par with Silicon Valley’s top technology, no matter where you are.

With Topsort - Quick Integration & Quick Scaling

After achieving a seamless API integration in under two weeks, the focus shifted towards automating and scaling on-site ad offerings, ensuring optimal value and convenience for their CPG partners.

‍Pakistan's unique e-commerce landscape booming, coupled with the start up scale ambition, required a customized approach. The Topsort account management team stepped up to the challenge, working closely with agencies, brands, and distributors to set ambitious commercial targets.

The results exceeded all expectations! Within the months after the launch, the Pakistani quick commerce start-up secured an incredible quarter of a million USDin commitments from vendors!

Operating with a Self-service model, our early adopters of the Topsort platform achieved an extraordinary average Return on Ad Spend (ROAS) of 15x.

Amongst the early customers - there are top FMCG brands such as Pepsi, Coca Cola, Unilever, and all local agencies as well. 

Welcome to the banner ads of the future!

During the whole partnership - Topsort’s team stayed in the same Slack channel as the customer and despite time zone differences - showed up consistently in early hours to make sure the calls happened and all questions prior to launch were addressed. Our hard work did not go unnoticed - said one talented engineer from the team:

It’s been truly an honor working with the Topsort team. Support was exceptional from the Topsort team; they were always ready to hop on a call to resolve any issues.”‍  Syed Abdul Aala - Senior Software Engineering 

Since introducing their ad unit, all stakeholders have reaped rewards from the enhanced advertising capabilities. The quick commerce company could monetize their digital audiences with high margins, and integrate to their business Topsort’s auction-based technology. Advertisers such as Coca-Cola, Unilever, P&G, and others benefit from greater campaign visibility and enhanced targeting options. Additionally, the ads assist customers in discovering new, relevant products.

At Topsort we have auction-based Ad Formats for Each Stage of the Customer Funnel. Tap into Topsort’s  Next-Gen Banner Ads Today. Get in touch!