Pakistan's first auction-based ad tech system - adopted by Coca Cola, P&G, Unilever and More

October 20, 2022
4 min read
Integration time (days)


Largest single campaign commitment


Average ROAS of early vendors


In just 2 weeks, Pakistan’s quick commerce leader Airlift launched a full-scale ad platform using Topsort and created a new revenue stream for their marketplace. Through Sponsored Listings and Banner Ads, Airlift vendors saw an average Return on Ad Spend up to 15x

Get ready to be inspired by the incredible success story of Airlift, Pakistan's leading quick commerce provider. In just two weeks, they teamed up with Topsort to launch a full-scale ad platform that opened up new revenue streams for their marketplace. Through Sponsored Listings and Banner Ads, Airlift vendors experienced mind-blowing average Return on Ad Spend of up to 15x.

Airlift's Rise as a Quick Commerce Leader

At Airlift, they believe in delivering instant convenience to customers. Starting as a transportation service, they quickly pivoted to quick commerce and last-mile delivery. Since 2019, Airlift has captured the hearts (and dollars) of customers in Pakistan, becoming a primary market leader in the industry with an incredible $85M series B funding!

With 30 dark stores and an extensive range of products, including top CPG brands like Coca-Cola and Unilever, Airlift has become a force to be reckoned with in the quick commerce landscape. In 2020, as the world grappled with the challenges of the pandemic, customers embraced online grocery shopping like never before, leading to a remarkable 42.6% increase in buyers year-over-year. It was clear that convenience and speed were becoming more important than ever.

Challenges and Choosing the Perfect Partner: Topsort's Solutions

As Airlift continued to scale rapidly, they knew it was crucial to find innovative ways to monetize their platform. That's when Topsort entered the picture. Following a seamless API integration, the goal was set to automate and scale on-site ad offerings, providing top value and ease to their CPG partners.

“It’s been truly an honor working with the Topsort team. Support was exceptional from the Topsort team; they were always ready to hop on a call to resolve any issues.”
- Syed Abdul Aala , Senior Software Engineering 
“Thank you! It has been an absolute pleasure working with the Topsort team. The support that [the Topsort engineering team] gave was phenomenal!”
- Shahbaz Ali Shueb, Engineering Manager 

Unwavering Vendor Commitment and Revenue Growth

Pakistan's unique e-commerce landscape, coupled with Airlift's massive scale ambition, required a customized approach. The Topsort account management team stepped up to the challenge, working closely with agencies, brands, and distributors to set ambitious commercial targets. And guess what? The results exceeded all expectations! Within the first quarter after the launch, Airlift secured an incredible $130,000 USD in commitments from vendors!

Operating with a managed service model, our early adopters of the Topsort platform achieved an extraordinary average Return on Ad Spend (ROAS) of 15x.

Future Outlook: Igniting Quick Commerce in APAC and Beyond

The future of the quick commerce and grocery delivery industry looks brighter than ever. Experts predict that by 2026, the industry will skyrocket to a staggering $123.85 billion, with APAC driving accelerated growth. Busy and time-pressed customers in this region are at the forefront of this expansion, accounting for 54% of the overall market growth.

Airlift's early success in Pakistan serves as a glimpse into the future of quick commerce in APAC and their ambition to thrive globally!

"It's been an absolute pleasure working with the Topsort team. Thank you for being true partners every step of the way."
- Faizan Athar, Product Manager 

Join Topsort Today and Redefine Your Advertising

If you’re interested in self-service advertising tools or running auction-based native ads, Topsort is here to provide the solution. Our customizable platform, coupled with our dedicated team, empowers you to advertise according to your unique requirements. Take the first step towards transforming your advertising strategy by scheduling a demo with Topsort today!

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